Nail Communications Explained
Nail Communications (commonly referred to as Nail) is an independently owned American advertising agency headquartered in Providence, Rhode Island. Nail was named 2013 Northeast Small Agency of the Year by AdAge.[1]
Notable Campaigns
In 2010, Nail created an innovative interactive film for Vibram, YouAreTheTechnology.com that won several international awards.[2]
That same year, the agency made a nationally-recognized campaign introducing a brand called "Nothing". Empty cans of "Nothing" were sold in grocery stores throughout the state of Rhode Island. Proceeds from their sale went to Rhode Island Community Food Bank.[3] [4]
In 2012, Nail guided a rebranding effort for The Providence Journal around the tagline "We Work for the Truth."[5]
Nail crafted the high-profile "break up" of candy characters Mike and Ike in 2012 due to "creative differences". In 2013, Nail produced a trailer for a movie [6] about the "reunion" of Mike and Ike.[7] [8]
Awards
Over its history, Nail has won scores of Hatch Awards for Creative Excellence given by The Ad Club including 16 in 2012.[9]
In 2010, the agency received a Jay Chiat Strategic Planning Award Gold.[10]
In 2011, the company was Webby Award Finalist and Honoree,[11] won a One Show Gold Pencil and Finalist [12] and an Effie Gold.[13]
In 2012, Nail was a part of the Facebook Studio Gallery Selection.[14]
In 2013, the company was shortlisted at the Clio Awards.[15]
In 2013, the agency was rated one of the "best places to work" in Rhode Island.[16]
In 2013, Nail was named "Small Agency of the Year: Northeast Region" by Ad Age.
In 2014, Nail won first place in the Boston Ad Club's Brand-a-thon [17]
External links
Notes and References
- Web site: Small Agency Awards: Nail Communications. Advertising Age. 5 August 2013 .
- https://www.youtube.com/watch?v=eFwgupPvzdg The Making of Vibram FiveFingers 'You are the Technology' Microsite - YouTube
- http://yourlife.usatoday.com/mind-soul/doing-good/kindness/post/2011/09/with-empty-soup-cans-in-hand-rhode-islanders-take-on-hunger-this-hunger-action-month/549785/1 With empty soup cans in hand, Rhode Islanders take on hunger in a big way
- https://www.nytimes.com/2010/05/10/business/media/10adnewsletter1.html?pagewanted=all Campaign Spotlight - Campaign Offers Plenty of 'Nothing' - NYTimes.com
- http://blogs.wpri.com/2013/07/16/nail-communications-wins-contract-for-ri-obamacare-pr/ Nail Communications wins contract for Obamacare PR in RI
- https://www.imdb.com/title/tt2815160/ The Return of Mike and Ike (2014)
- http://www.mediabistro.com/agencyspy/watch-the-mike-and-ike-movie-trailer-premiere_b46340 Mike and Ike Reunite, Complete with Movie Trailer Premiere - AgencySpy
- http://www.huffingtonpost.com/2013/03/20/mike-ike-geting-back-together_n_2885982.html Mike And Ike Getting Back Together After Messy Divorce
- http://www.re-hatch.org/search.php?searchParams=NAIL NAIL Hatch Awards
- http://www.jaychiatawards.com/winners2010.html 2010 Jay Chiat Awards Winners
- http://winners.webbyawards.com/2011/web/general-website/health/honorees Webby Awards 2011
- http://www.oneclub.org/#olb=/_ajax/archive/?action=arc_work%26value=14027 2011 One Show Interactive Gold Pencil
- http://www.effiejournal.com/effieawards/2011ea?pg=33#pg33 Effie Awards 2011
- http://www.facebook-studio.com/gallery/submission/welcome-to-fivefingers Welcome to FiveFingers
- http://www.clioawards.com/catalog/2013/branded_entertainment/entry.cfm?entryid=201302169&award=99&from=1&to=500&order=0&direction=1 CLIO Awards | Branded Entertainment & Content - The Break-up of Mike and Ike
- http://www.pbn.com/PBN-recognizes-RIs-best-places-to-work-in-2013-awards-program,88566?category_id=184&sub_type=stories,packages PBN recognizes R.I.’s Best Places To Work in 2013 awards program
- http://www.bizjournals.com/boston/blog/startups/2014/06/cake-batter-in-a-can-startup-spray-cake-wins-brand.html Boston Business Journal - Cake-batter-in-a-can startup Spray Cake wins 'brand-a-thon'
