| Nadao Bangkok Co., Ltd. | |
| Native Name: | บริษัทนาดาว บางกอก จำกัด |
| Native Name Lang: | th |
| Type: | Private |
| Industry: |
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| Fate: | Renamed to Tada Entertainment on |
| Predecessors: | --> |
| Successors: | --> |
| Founded: | in Bangkok, Thailand |
| Founder: | Songyos Sugmakanan |
| Hq Location: | 92/14 Soi Sukhumvit Road 31, Khlong Tan Nuea, Watthana District |
| Hq Location City: | Bangkok |
| Hq Location Country: | Thailand |
| Areas Served: | --> |
| Key People: |
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| Profit: | --> |
| Profit Year: | --> |
| Owners: | Songyos Sugmakanan and others |
Nadao Bangkok Co., Ltd. (Thai: นาดาว บางกอก) was a Thai media company in operation from 2009 to 2022. It did business in artist management and television and music production. The company was headed by Songyos Sugmakanan, its largest shareholder and CEO, and was a partially owned subsidiary of the film studio GDH 559 (itself a subsidiary of entertainment conglomerate GMM Grammy).
The company was established under GDH's predecessor GTH, and initially focused only on talent management for GTH's actors. It branched into television production with the 2013 hit TV series Hormones, and since then produced television and streaming drama series including Project S, In Family We Trust, My Ambulance and I Told Sunset About You. A music production arm, Nadao Music, was launched in 2019 as a creative venue for artists under the company's umbrella, who numbered 39 in 2020, mostly young actors catering to Nadao and GDH's target audience group of 15–30-year-olds. However, Nadao ended its artist management as well as series and music production operations in 2022, citing its artists' growth and diverging priorities among its staff. The company was renamed Tada Entertainment and relaunched as a new venture focusing on managing idol groups in the music industry.
Nadao Bangkok Co., Ltd. was registered on September 9, 2009. The company was founded as a partially owned subsidiary of film studio GMM Tai Hub (GTH) to manage its growing roster of actors and help develop their talents. It was headed by Songyos Sugmakanan, who had directed several films with GTH.
During its first few years, the company focused on casting and artist management, but struggled to generate revenue. In 2012, Songyos conceived the teen drama television series Hormones to create acting opportunities for the company's teenage actors. The series, released in 2013, became widely popular, prompting the company to produce two subsequent seasons. Hormones success became a turning point for Nadao, giving it a renewed focus on content production for television as well as the streaming service Line TV, for whose 2015 launch Nadao produced the miniseries Stay.
As GTH was dissolved at the end of 2015 due to internal disagreements, its holdings in Nadao Bangkok were transferred to its successor GDH 559. Nadao further expanded as it partnered with concert organizer 4nologue to launch the boy group Nine by Nine in 2018, releasing its first mainstream prime-time series In Family We Trust as part of the project. By 2020, when it released I Told Sunset About You, its staff had grown to fifty, up from eight during the creation of Hormones. It had 39 actors signed under its label at the beginning of that year. Most were young actors, catering to Nadao and GDH's target audience group of 15–30-year-olds.
The company launched an in-house record label, Nadao Music, as a business unit in 2019. Aimed at opening up opportunities in music to its artists, its first release, "Rak Tid Siren" (Thai: รักติดไซเรน, "My Ambulance"), the soundtrack to its 2019 series My Ambulance, became one of the most popular songs of the year.[1] Singer Supol Phuasirirak was brought on as the unit's director and main producer. The company also launched a talent development unit, titled Nadao Academy, to recruit new members, in 2020.[2]
In 2022, the company ended its artist management as well as series and music production operations, effective June 1, citing its artists' growth and diverging priorities among its staff.[3] GDH CEO Jina Osothsilp explained in an interview that the decision was made over the preceding two years, as Songyos felt he had run out of passion to continue with the current operation, and many opportunities were now available to its artists, the world having changed so that it was now much easier to self-manage as individuals compared to before.[4]
Nadao Bangkok has an authorized capital of 2 million baht (US$60,000 in 2009), and is headquartered at 92/14 Soi Sukhumvit 31, Khlong Tan Nuea Subdistrict, Watthana District, Bangkok. Songyos is the company's largest shareholder and serves as its CEO.[5]
Before it ceased activity in 2022, Nadao Bangkok was 32% owned by Songyos, 30% by GDH, 10% by Hub Ho Hin Bangkok (GDH's minority owner), and 28% by others. Its board of directors included Boosaba Daorueng (CEO of GDH's majority owner GMM Grammy), GDH CEO Jina, Songyos, Rojjarek Luerojwong, and Jongjit Inthung (Nadao's senior artist manager). With the cessation of operations, GDH offloaded its stake in the company to Songyos at a price of 6,948,780 baht.[6]
Nadao did business in three main areas: artist management, production, and music. From 2016 to 2019, it reported increasing revenues from 166 million baht ($5M) to 392 million ($12M) and profits from 17 million baht ($500,000) to 40 million ($1.2M), which dropped to 313 million ($10M) and 29 million ($900,000) in 2020, when the COVID-19 pandemic hit.[7] Its artist management business generated 60–70 percent of its revenue, and the rest was from production. (The music unit had not become profitable as of October 2020.) However, its production business yielded higher profit margins of 20–30 percent, while artist management yielded 8–15 percent.[8]
With Songyos and his team's background in film, Nadao regularly employed filmmaking techniques in its creative process rather than those typical of traditional television productions. This resulted in higher costs (production of Nadao series cost about 2.5 million baht per episode, compared to 1.4–1.5 million for most mainstream prime-time series) which limited the company's capacity, though Songyos insisted on maintaining quality as a distinctive feature of their output.
Senior
First Gen
Next Gen
New Gen
| Year | Title | Cast | Director(s) | Original broadcast date | Original network | Production company |
|---|---|---|---|---|---|---|
| 2013 | Songyos Sugmakanan | May 18 – August 17, 2013 | GTH | |||
| 2014 | Season 2 | Kriangkrai Vachiratamporn | July 12 – October 18, 2014 | |||
| 2015 | Songyos Sugmakanan | February 21 – March 14, 2015 | Line TV | GTH | ||
| Hormones 3: The Final Season | Kriangkrai Vachiratamporn | September 19 – December 19, 2015 | ||||
| 2016 | Yoo Tee Rao | Songyos Sugmakanan | March 26 – April 30, 2016 | Line TV | Thai Yamaha Motors | |
| I Hate You, I Love You | Songyos Sugmakanan | September 24, 2016 – January 14, 2017 | Line Thailand | |||
| 2017 | Project S Spike! | Pitchaya Jarusboonpracha | May 20, 2017 – January 27, 2018 | GMM 25 | ||
| Project S: Side by Side | Naruebet Kuno | |||||
| Project S: S.O.S | Pat Boonnitipat | |||||
| Project S: Shoot! I Love You | Tanida Hantaweewatana | |||||
| 2018 | In Family We Trust | Songyos Sugmakanan | September 14 – November 10, 2018 | One31 | ||
| 2019 | Great Men Academy | February 6 – March 27, 2019 | Line TV | LINE Thailand | ||
| My Ambulance | Naruebet Kuno | September 6 – October 26, 2019 | One31 | The One Enterprise | ||
| 2020 | I Told Sunset About You | Naruebet Kuno | October 22 – November 19, 2020 | Line TV | Line Thailand | |
| 2021 | Blackout | February 1 – March 3, 2021 | AIS Play | |||
| I Promised You the Moon | Tossaphon Riantong | May 27 – June 24, 2021 | Line TV | Line Thailand |
| Year | Title | Cast | Director(s) | Production company | |
|---|---|---|---|---|---|
| 2011 | Confident That More Than a Million Thais Hate Methawi | Jarinporn Joonkiat | Mind Artworks | ||
| 2016 | Sanctuary | 4NOLOGUE |
| Year | Title | Artist(s) | Release date |
|---|---|---|---|
| 2019 | Rak Tit Siren (My Ambulance) | August 14, 2019 | |
| Love Message | September 8, 2019 | ||
| Tok Lum Rak (Heartbeat) | October 2, 2019 | ||
| Mai Penrai Rok (It's O.K.) | October 5, 2019 | ||
| You Are My Everything | October 12, 2019 | ||
| Rak Tit Siren (My Ambulance) (Midnight Version) | October 18, 2019 | ||
| 2020 | Didi (UNEXPECTED) | February 7, 2020[9] | |
| Hom Thoe (Scent of Love) | Ice Paris feat. Jarinporn Joonkiat | March 5, 2020 | |
| Kot Nai Chai (Hug in the Heart) | April 23, 2020[10] | ||
| Loh-maa Mai Chai Bplaa (A Dolphin isn't a Fish) | NaNa | July 15, 2020 | |
| คุยไปก่อน (Take Your Time) | CAPTAIN | August 13, 2020 | |
| Very Very Sorry | September 9, 2020 | ||
| กีดกัน (Skyline) - I Told Sunset About You OST | September 30, 2020 | ||
| เจอกันก็พัง ห่างกันก็ร้าย | October 27, 2020 | ||
| แปลไม่ออก (Can't Translate) - I Told Sunset About You OST | October 29, 2020 | ||
| หรูเหอ 如何 (Skyline) - I Told Sunset About You OST | November 5, 2020 | ||
| ระเบียง (Balcony) | November 10, 2020 | ||
| โคตรพิเศษ (Freaking Special) - I Told Sunset About You OST | November 19, 2020 | ||
| โคตรพิเศษ (Freaking Special) - I Told Sunset About You OST | November 19, 2020 | ||
| ใจมันรู้สึก (NUDE) | December 9, 2020 | ||
| 2021 | มันดีเลย (It's So Good) | January 16, 2021 | |
| นาทีนี้ (Let's Love) | March 11, 2021 | ||
| รู้งี้เป็นแฟนกันตั้งนานแล้ว (Safe Zone) | April 29, 2021 | ||
| อยากเริ่มต้นใหม่กับคนเดิม | May 25, 2021 | ||
| ห่มผ้า (Hold Me Tight) - I Told Sunset About You Part 2 OST | May 28, 2021 | ||
| ร (W8) | June 1, 2021 | ||
| คนไกล | June 8, 2021 | ||
| หลอกกันทั้งนั้น (Fake News) - I Told Sunset About You Part 2 OST | June 15, 2021 | ||
| ฝืน | June 15, 2021 | ||
| หลอกกันทั้งนั้น (Fake News) - I Told Sunset About You Part 2 OST | June 18, 2021 | ||
| ทะเลสีดำ (Black Sea) - I Told Sunset About You Part 2 OST | June 20, 2021 | ||
| ไม่ปล่อยมือ (Coming of Age) - I Told Sunset About You Part 2 OST | June 25, 2021 | ||
| เมื่อวานก็นานไป (Feels Like a Year) | July 15, 2021 | ||
| It's Okay Not To Be Alright | August 13, 2021 | ||
| I ไม่ O (IXO) | September 9, 2021 | ||
| เก็บไว้ตลอดไป (Once & Forever) | October 7, 2021 | ||
| รอยยิ้มไกลไกล (Smile In The Sky) | November 11, 2021 | ||
| 2022 | I'll Do It How You Like It | February 3, 2022 | |
| แลกเลยปะ (Hoo Whee Hoo) | Billkin x PP x 4EVE | April 21, 2022 | |
| พิเศษจะตาย (One Of A Kind) | May 5, 2022 | ||
| ร้อยเปอร์เซ็นต์ (100%) | May 27, 2022 |
| Year | Title | Broadcast date | Broadcast time & Channel | |
|---|---|---|---|---|
| 2011 | Hang Over Thailand | February 12 – March 17, 2011 | every Thursday at 8:00 am on YouTube channel of Travel Channel Thailand | |
| 2015 | Frozen Hormones | June 21 – September 13, 2015 | every Sunday at 10:30 am on One 31 | |
| Hang Over Thailand | September 20 – October 11, 2015 | every Sunday at 10:00 am on One31 / 12:00 pm on LINE TV | ||
| 2016 | Hang Over Thailand | April 24 – December 25, 2016 | every Sunday at 11:00 am on GMM 25 / 13:00 pm on LINE TV | |
| 2017–2018 | Game of Teens | February 5, 2017 – February 18, 2018 | every Sunday at 11:00 am on GMM 25 / 13:00 pm on LINE TV | |
| 2021 | Hang Over Thailand | January 9 – February 6, 2021 | every Saturday at 10:30 am on YouTube channel of Nadao Bangkok |
The company registration for Nadao Bangkok had its name changed to Tada Entertainment Co., Ltd. on September 29, 2022.[11] The business's relaunch as Tada Entertainment was announced by Songyos in February 2023. It is now focused on idol artist management, with subsidiary labels Ily Lab and Sonray Music covering female and male idol groups, respectively.[12]