NUE Agency explained

New Universal Entertainment (NUE) Agency
Type:Private
Foundation:New York, New York, United States (2008)
Location:New York, New York, United States
Key People:Jesse Kirshbaum, Founder and CEO
Alex Kirshbaum, Partner
Products:Strategic Marketing, Creative, Lifestyle marketing, Digital Promotion, Public Relations

Nue Agency is a creative music agency located in New York City.[1] In 2013 they were named to Inc Mag's 500 list as the 3rd fastest growing Media Company.[2]

History

Nue Agency was founded in 2008 by Jesse Kirshbaum[3] [4] who still serves as the company's CEO. Alex Kirshbaum (Jesse's brother) also works for the company.[5]

Nue has acted as an agent for Clipse,[6] Wale,[7] [8] Mike Posner,[9] Chiddy Bang, White Panda,[10] Big Sean,[11] J. Cole,[12] Logic,[13] Capital Cities,[14] Action Bronson,[15] Odd Future,[16] Solange Knowles, Pusha T,[17] Hoodie Allen,[18] and Sound Remedy.

The Patch

Nue Agency is the lead agency[19] for The Patch,[20] and artists' housing program run with Sour Patch Kids. It provides free housing for touring artists in Brooklyn, NY, Austin, TX, and Hollywood, CA. Artists including Zella Day,[21] Conrad Sewell,[22] and Deer Tick (band)[23] have stayed at the homes.

In September 2015, Sour Patch Kids and Nue Agency won a Clio[24] Music award for their work in brand activation with The Patch.

CRWN

NUE produces CRWN, a live interview series hosted by Elliott Wilson. Guests have included Drake,[25] Macklemore,[26] Big Sean,[27] Lil Wayne,[28] R. Kelly,[29] Rick Ross,[30] [31] Nicki Minaj,[32] J. Cole,[12] and T.I.[33]

SoundCTRL

Nue Agency operates SoundCtrl,[34] a publication that covers music and technology. Nue also created and is the executive producer for the FlashFWD awards.[35]

Notes and References

  1. Web site: via Huffington Post . . 21 June 2016 .
  2. Web site: NUE Agency is #267 on INC 500 Fastest Growing Private Companies.
  3. Web site: Jesse Kirshbaum – The Renaissance Man . Infinite Mag . 2014-04-07 . 2015-04-01.
  4. Jesse Kirshbaum Talks FlashFWD Awards, Music Tech, More . Billboard . 2013-05-21 . 2015-02-02.
  5. Web site: NUE Agency, LLC LinkedIn . 2023-12-08 . www.linkedin.com . en.
  6. Web site: Agency Signing . Encore . 2010-02-04 . 2015-02-02.
  7. NUE Agency Forms aveNUE Music Partnerships . Billboard . 2012-03-29 . 2012-11-07.
  8. Web site: HotStar: Wale . Pollstar . 2009-05-01 . 2013-05-16.
  9. Web site: HotStar: Mike Posner . Pollstar . 2013-08-27 . 2013-05-02.
  10. Web site: MattAdlerbooking . DMW-Music . 2013-02-20 . 2015-02-02.
  11. Web site: CRWN @ SXSW: A Conversation with Big Sean & Elliott Wilson . NUE Agency . 2015-03-09 . 2015-03-20.
  12. Web site: J. Cole Talk New Album at CRWN Interview . MassAppeal . 2013-05-29 . 2015-03-06.
  13. Web site: Logic + Tayyib Ali + Yonas : Presented By Nue Agency & Noizy Cricket!! . Livenation . 2012-08-09 . 2015-03-02.
  14. Web site: Charting the Course: A Radio Promo Discussion – Jesse Kirshbaum of NUE Agency . Encore . 2012-10-17 . 2015-03-01.
  15. Backbeat: Of Monsters and Men, Jezabels Play Billboard's Packed Post Party At Chicago's Double Door . Billboard . 2012-08-07 . 2012-11-07.
  16. Web site: The Show: Odd Future's NYC Debut At Webster Hall's Studio . Livenation . 2012-08-09 . 2015-03-02.
  17. Web site: Pusha T Net Worth . NetWorth . 2014-07-08 . 2015-03-06.
  18. Web site: HIP HOP AT CMJ MUSIC MARATION: I HEART NUE YORK SHOWCASE . BirthPlaceMag . 2010-10-22 . 2014-01-05.
  19. Web site: Play to Stay: Sour Patch Kids Opens Brooklyn House for Touring Bands . AdvertisingAge . 2014-11-03 . 2015-11-03.
  20. Web site: The Patch . Sour Patch Kids.
  21. Candy Brand Sour Patch Kids Providing a Free Home-Away-From Home for Emerging Artists . Billboard . 2015-08-03 . 2015-11-03.
  22. Conrad Sewell on Mimicking Michael Jackson and Touching People With His Music . Billboard . 2015-08-26.
  23. Web site: Inside Sour Patch Kids' Brooklyn Crash Pad for Indie Bands . Vulture . 2015-02-25 . 2015-11-03.
  24. Web site: Sour Patch Kids The Patch . Clio Awards 2015 . 2015-11-03.
  25. Web site: Drake Opens Up To Host Elliott Wilson In Latest Episode Of "CRWN" . NewYorkTrend . 2013-09-26 . 2015-03-02.
  26. Web site: CRWN X MySpace Bonus Cuts: Macklemore On The Sophomore Jinx . Allhiphop . 2010-09-24 . 2013-05-02.
  27. Web site: CRWN @ SXSW: A Conversation with Big Sean & Elliott Wilson . NUE Agency . 2015-03-09 . 2015-03-20.
  28. Web site: CRWN @ SXSW: A Conversation with Lil Wayne and Elliott Wilson . Videoink . 2014-03-10 . 2014-04-01.
  29. R. Kelly Talks Lady Gaga Collabo & 'Black Panties' Album In CRWN Series: Watch . Billboard . 2013-12-16 . 2015-03-02.
  30. Web site: #CRWN: Rick Ross . DefJam . 2014-03-07 . 2015-01-02.
  31. Web site: 20 Things We've Learned From Rick Ross' CRWN Interview . Vibe . 2014-03-06 . 2014-05-10.
  32. Web site: Nicki Minaj Talks Her Creative Process, Lil Wayne Wanting to Leave Cash Money, and More On CRWN With Elliott Wilson . Complex . 2014-12-19 . 2015-01-06.
  33. Web site: CRWN Presented by Foot Action, a Conversation with ELLIOTT WILSON and T.I. . Moveforwardmusic . 2014-10-25 . 2015-03-06.
  34. SoundCTRL's EDM Roundtable Features Aurelia's Lainie Copicotto, Nue Agency's Jesse Kirshbaum, More . Billboard . 2012-09-29 . 2013-01-07.
  35. Jesse Kirshbaum Talks FlashFWD Awards, Music Tech, More . Billboard . 2013-05-21 . 2013-09-07.

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