Nowness Explained

Nowness, LLC
Type:	Video
Registration:	Optional
Language:	English
Owner:	Modern Dazed
Industry:	Media
Foundation:	February 2010
Location City:	London
Current Status:	Active
Location Country:	United Kingdom

Nowness (stylized NOWNESS) is a digital video channel that was launched in 2010^[1] by its founder Jefferson Hack^[2] as a brand of LVMH Moët Hennessy Louis Vuitton SE.^{[3] [4] [5]} In May 2017, Modern Dazed, a new joint venture between Chinese publisher Modern Media and the UK's Dazed Media, acquired a majority stake in Nowness.^[6]

Awards

• 2011 Webby Award: Best Fashion Website^{[7] [8]}
• 2013 Lovie Award: Best Interactive Video (Ballroom Battle)^[9]
• 2013 Lovie Award for Best Lifestyle Website^[10]
• 2014 Berlin Fashion Film Festival: Best Visual Effects (for shoppable fashion short, "Mine All Mine")^[11]
• 2014 Webby Award: Best Cultural Website^[12]
• 2017 Webby Award: Best Cultural Website^[13]

External links

• • "Digital Scorecard: NOWNESS" BoF Team, Business of Fashion (February 24, 2010)
• "Marketing to the Millennials" Menkes, Suzy. The New York Times (March 2, 2010)
• "7 Stellar Examples of Branded Content from the Fashion Industry" Wright Lee, Macala. Mashable (January 3, 2011)
• "The 30 Most Underrated Innovations of 2010" Wong, Danny. The Huffington Post (January 18, 2011)
• "Social Media Breeds Edvertorial" Strugatz, Rachel. WWD (January 20, 2011)
• "Fashion's Power 25: The people and platforms that truly matter in the world of style" Bazilian, Emma. Adweek (September 12, 2011)

Notes and References

1. Web site: LVMH launches luxury online magazine Nowness. Mercedes. Bunz. 26 February 2010. www.theguardian.com.
2. News: Jefferson Hack: How a countercultural provocateur became the ultimate fashion insider. The Globe and Mail. 23 September 2016 . Orton . Karen .
3. Web site: LVMH and Nowness.com Offer the Luxury Education Kanye University Lacks. Stephanie. Schomer. 25 February 2010. Fast Company.
4. http://www.wwd.com/media-news/fashion-memopad/lvmh-launches-nownesscom-danzigers-delight-olympic-style-2506218?src=rss/media/20100224 "LVMH Launches Nowness.com..."
5. http://www.fastcompany.com/1561672/lvmh-and-nownesscom-wants-to-lure-you-in-with-luxury "LVMH and NOWNESS.com Offer the Luxury Education Kanye University Lacks"
6. Web site: News Bites - Modern Dazed Acquires Nowness Stake, Kérastase On-Demand, Elie Top Online. 15 May 2017. The Business of Fashion.
7. Web site: NOWNESS -- The Webby Awards.
8. http://www.businessinsider.com/louis-vuitton-chanel-marketing-2011-8 "LVMH/Louis Vuitton Is Redefining Luxury Marketing with NOWNESS.com"
9. Web site: The Lovie Awards Winners Gallery . The Lovie Awards . 28 March 2019.
10. Web site: The 3rd Annual Lovie Awards Winners Announced.
11. Web site: Winners 2015 . Berlin Fashion Film Festival . https://web.archive.org/web/20151223020849/http://frank-funke-8d1t.squarespace.com/awards/winners/ . 2015-12-23 .
12. Web site: NOWNESS -- The Webby Awards.
13. Web site: Winners Archive - The Webby Awards.