| NDHU School of Management | |
| Native Name: | 國立東華大學管理學院 |
| Type: | National Business School |
| Parent: | National Dong Hwa University |
| Dean: | Hsu Fang-Ming, Ph.D. |
| Director: | Peng,Yu-Shu Chen, Shu-Ling Chen Po-Yuan Chen Cheng-Chieh |
| Students: | 1,898 (Fall 2020) |
| Undergrad: | 1,477 (Fall 2020) |
| Postgrad: | 421 (Fall 2020) |
| Doctoral: | 64 (Fall 2020) |
| City: | Shoufeng |
| State: | Hualien |
| Country: | Taiwan |
| Campus: | Shoufeng Campus |
| Faculty: | 81 |
NDHU School of Management (also known as NDHU SOM;) is the business school of National Dong Hwa University (NDHU), a national research university in Hualien, Taiwan. Established in 1995, NDHU SOM awards the undergraduate, MSc in Finance, MSc in Accounting, MIM, MBA, MBA in International Business, MBA in Logistic Management, EMBA, and PhD in Business Administration, as well as dual degree programs with institutions throughout the world.
NDHU SOM conducts research and education in strategic management, operations management, marketing, information management, international business, finance, accounting, and tourism & recreation management, which is renowned for its consistent high rankings in the world for Tourism & Recreation, and Leisure Studies.[1] [2]
NDHU School of Management traced its root back to Graduate Institute of Business Administration (BA) and Graduate Institute of Natural Resources Management (NRM) in 1994, with Lee Shao-Ju, Chair of Management Science at California State University, Northridge, as Founding Dean.[3]
In 1996, NDHU SOM founded Graduate Institute of International Business (IB), with Cheng Chih-Ming, Professor of Economics at Georgia Institute of Technology, as Founding Director. In 1998, the school establish Department of Accounting (ACC), with Chang Young-Hang, Professor of Accountancy at North Dakota State University.
Following rapid growth in Natural Resources Management, the school expanded to established Graduate Institute of Tourism and Recreation Management (TRM) and Graduate Institute of Environmental Policy (EP) in 1999.[4]
In 2001, NDHU School of Management expanded its academic field into In Management Information System and E-commerce, establishing Department of Information Management (IM) with Yang Wei-Pang, Chair of Information Science at National Chiao Tung University, as Founding Chair. Meanwhile, NDHU SOM establish the 1st PhD in Business Administration program in Eastern Taiwan and was in partnership with University of Arizona to conduct research in Artificial Intelligence.
In 2002, NDHU SOM established Department of Finance, with Ken Hung, Professor of Accounting and Finance at Morgan State University, as Founding Chair. NDHU Department of Finance later attracted many notable scholars to work there, such as Lin Jin-Lung,[5] the board of directors at Central Bank of Taiwan, Wen Yin-Kann,[6] the board of directors at Central Bank of Taiwan, and Wu Chung-Shu, chairman at Chung-Hua Institution for Economic Research.[7]
In 2008, with merger of NDHU and NHUE, the Graduate Institute of Natural Resources Management and Graduate Institute of Environmental Policy were incorporated into newly established NDHU College of Environmental Studies. Meanwhile, NDHU SOM established Department of Tourism, Recreation, and Leisure Studies through merger of Graduate Institute of Tourism and Recreation Management and Department of Sport and Leisure Studies from NDHU College of Humanities and Social Sciences.
In 2010, NDHU SOM established the oldest three international MBA & MS programs among Taiwanese business schools, MBA in Business Administration, MBA in International Business, MS in Finance. In 2011, NDHU School of Management offered International BBA in Management Science and Finance, which was one of Taiwan's oldest international BBA programs.[8]
In 2022, NDHU School of Management was ranked among the world's Top 150 institutions in Hospitality & Tourism Management jointly with NDHU College of Environmental Studies (Ecotourism) and NDHU College of Indigenous Studies (Indigenous Tourism) by Academic Ranking of World Universities (ARWU).
In 2023, NDHU SOM established International BBA in Accounting and Information Management, was NDHU SOM's 2nd international BBA program. In 2024, it established International BBA in Digital Marketing and Service Innovation, was the 3rd international BBA program of the school.
The establishment of NDHU School of Management set many records in Taiwan. It was the first business school in Eastern Taiwan and the first institution in Taiwan to award MBA Logistics Management, MSc Natural Resources Management, MSc Environmental Policy, MBA Tourism and Recreation Management, and PhD Natural Resources and Environmental Studies.
The doctoral program (PhD) at NDHU School of Management is a full-time, in-residence program intended for students who plan scholarly careers involving research and teaching in management. There are seven major tracks for PhD students follow at NDHU School of Management:[9] [10]
There are 3 specialization MBA programs students can choose from:
There are 3 specialization M.S. programs students can choose from:
The NDHU Master of Information Management (M.I.M.) is aiming to empower students with the necessary computer literacy to implement theoretical information management strategies and techniques into practical situations existing in the industry.
The NDHU School of Management also offers "NDHU EMBA" for those who have already reached a senior level in their organisations or professions, and are seeking to study part-time while maintaining their current role.
The school also offers an Entrepreneurship and Innovation MBA (EiMBA) for those aiming to advance their capabilities in entrepreneurship, innovation, and action in changes.[18]
NDHU School of Management offers nine programs in different majors.
These programs operate on a modular system where students design their curricula to pace their studies. They may also take modules of their interest, subject to any prerequisite requirements and to the availability of modules.[19]
The NDHU School of Management offers dual degree in partnership with leading universities across Asia, Europe, Australia, and North America:[20]
The NDHU School of Management offers programs at both the graduate and undergraduate levels, including Bachelor's degrees, Master's degree, and PhDs. Degrees are offered in the majors such as Business Administration, International Business, Information Management, Accounting, Finance, Logistics Management, and Tourism, Recreation and Leisure Studies.[27]
The School is home to several research facilities, in the fields of Transportation Studies, FinTech Studies, Enterprise Resource Planning Studies, as well as New Economic Policy.
| NDHU School of Management | ||
| Global Ranking | ||
|---|---|---|
| ARWU Hospitality & Tourism Management | 101-150 (2021) | |
| EduRank Real Estate | 384 (2021) | |
| National Ranking | ||
| ARWU Hospitality & Tourism Management | 4 (2021) | |
| EduRank Real Estate | 2 (2021) | |
In 2021, ARWU Global Ranking of Academic Subjects ranked Hospitality & Tourism Management program in NDHU School of Management as Top 150 worldwide, holding the equal statue with Texas Tech University, Indiana University Bloomington, and University of Illinois at Urbana-Champaign.[34] NDHU SOM was ranked 2nd in Taiwan and 384th in the world for Real Estate by EduRank.[35] NDHU was selected as "Key Bilingual College" (雙語重點學院) in "Program of Bilingual Education for Students in College" (大學雙語學習計畫) by Ministry of Education (MOE) to facilitate international learning and teaching, which was among 13 business schools selected in this program and the only one from Eastern Taiwan.[36]
NDHU SOM is ranked Top 6 among schools in Humanities and Social Sciences, Law, and Business (文法商) by Global Views Monthly (遠見雜誌), which is placed No.4 among Taiwanese public schools.[37] In 2010–2019, NDHU's Master of Science in Accounting program achieved 100% graduates received at least one offer from Big Four accounting firms for consecutive 9 years.[38]