The Bountiful Company Explained

The Bountiful Company
Type:Private
Foundation:1971
Location:Ronkonkoma, New York, U.S.
Industry:Retail
Key People:Paul Sturman, CEO
Products:Nutritional supplements
Revenue: $3 billion (2013)
Num Employees:13,000[1]
Owner:Nestlé

The Bountiful Company is an American dietary supplements company. It is owned by Kohlberg Kravis Roberts, which sold most of the company's brands to Nestlé in 2021.[2]

It was originally known as Nature's Bounty, Inc. but changed its name to NBTY, Inc. in 1995. It then changed its name back to Nature's Bounty Co. in 2016.[3] It changed to its current name, the Bountiful Company, in January 2021.[4]

History

The company was founded in 1971 by Arthur Rudolph, as a mail order company named Nature's Bounty.

The company was publicly traded until 2010, when the Carlyle Group acquired it for $3.8 billion.[5]

As of 2015, the company reported total sales of $3 billion, with $1.9 billion Consumer Products Group, $891 million Holland & Barrett International and $247 million Direct-to-Consumer.[6] It considered selling the company amid growing interests from China,[7] or an IPO early 2017.[8]

In 2017, the Carlyle Group sold a majority stake in the company to Kohlberg Kravis Roberts.[9] [10]

In 2021, the company was acquired by Nestlé for $5.75 billion.[11] [12] [13]

Brands

The Bountiful Company owns a wide variety of brands including:

2011 Consumer Reports investigation

A 2011 Consumer Reports investigation found fish-oil supplements that contained, "total PCBs in amounts that could require warning labels under California’s Proposition 65, a consumer right-to-know law, in one sample of the CVS, GNC, and Sundown products, and in two samples of Nature’s Bounty."[16]

External links

Notes and References

  1. Web site: The Nature's Bounty Co. .
  2. News: 2021-04-30. Nestle buys vitamin maker Bountiful's main brands for $5.75 billion. en. Reuters. 2021-06-19.
  3. Web site: 2017-11-21. NBTY Debuts New Moniker, Updates on Refocusing Initiatives. 2021-06-19. Natural Products INSIDER. en.
  4. Web site: Nature's Bounty becomes The Bountiful Company. 2021-06-19. Drug Store News. 25 January 2021 . en.
  5. Web site: 15 July 2010 . Carlyle strikes $3.8 billion deal for NBTY . 30 April 2024 . Reuters.
  6. Web site: The Nature's Bounty Co. Fact Sheet.
  7. News: Carlyle hires Goldman Sachs to help sell Nature's Bounty: sources. 2017-01-07. Reuters. 2017-06-18.
  8. News: Report: IPO weighed for Nature's Bounty. Newsday. 2017-06-18.
  9. Web site: Noto. Anthony. 24 July 2017. After WebMD, KKR buys majority stake in vitamin and food supplement maker. 2021-06-19. New York Business Journal.
  10. Web site: Carlyle Group Selling Majority Control of Nature’s Bounty Co to Investment Firm KKR . 2024-04-30 . Nutraceuticals World.
  11. Web site: Kostov . Nick . Nestlé Expands in Vitamins With $5.75 Billion Nature's Bounty Deal . Wall Street Journal . 30 April 2021.
  12. Web site: Nestle buys vitamin maker Bountiful's main brands for $5.75 billion . CNBC . en . 30 April 2021.
  13. Web site: Nestle to Buy Vitamin Brands From KKR for $5.75 Billion . Bloomberg.com . en . 30 April 2021.
  14. Web site: The Natures Bounty Company acquires The Best Bar Ever. 24 January 2018. FoodBev Media Ltd. 30 January 2018.
  15. NBTY™ Acquires Dr. Organic®.
  16. News: Fish Oil & Omega 3 Supplements Reviewed & Claim Checked - Consumer Reports. 2017-06-18.

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