O!RUL8,2? explained

O!RUL8,2?
Type:EP
Artist:BTS
Cover:File:BTS O!RUL8, 2? album cover.jpg
Border:yes
Released:September 11, 2013
Recorded:2013
Genre:
  • Hip hop
  • R&B
Length:30:36
Language:Korean
Prev Title:2 Cool 4 Skool
Prev Year:2013
Next Title:Skool Luv Affair
Next Year:2014

O!RUL8,2? (Oh! Are you late, too?)[1] is the first extended play by South Korean boy band BTS. It was released on September 11, 2013[2] as the second album after 2 Cool 4 Skool. The album consists of ten tracks, with "N.O" (also known as "No Offense") as the lead single. The group later promoted "Attack On Bangtan (진격의 방탄)", another track from the album.

Background and release

On August 27, 2013 Big Hit Entertainment launched a countdown clock[3] on BTS official website and uploaded a comeback trailer[4] on YouTube in preparation for O!RUL8,2? and comeback promotions. It featured a monologue by Rap Monster as different 3D images related to BTS floated in space before shattering into the ground[5] and starts off with a voice-over narration that talks about how one should pursue his or her dream.[6] Three days later, they revealed the O!RUL8,2? track list[7] and concept photo[8] of the album on their official Twitter account and Facebook page. They also released the design and details of the physical album, along with its photobook, photocard and poster.[9] Big Hit Entertainment then released a special trailer for the album's concept.[10] They later released the first teaser, revealing that "N.O" would be the lead single.[11] On September 8, 2013, BTS dropped an audio preview[12] prior to the actual release of the album.

Music video

The music video for the lead track, "N.O" (an acronym for "no offense"),[13] was released on September 10, one day before the release of the album. The music video featured the members dressed in uniforms, and rebelling against their teacher in what appears to be a dystopian classroom.[14] Their dance was choreographed by Son Sungdeuk and the music video was directed by Zanybros.[15]

Composition

Musically, BTS did not fundamentally change their sound as compared with 2 Cool 4 Skool, utilizing fiery rapping along with trap beats, brass, and soulful melodies. Lyrically, the EP expanded on the theme of dreams and happiness, revealing their frustration under the harsh Korean education system and their determination to confront the struggle of proving themselves.[16]

Promotions

BTS made their comeback with "N.O" on September 12, 2013, on Mnet's M Countdown music program.[17] The group went on to promote on KBS's Music Bank, MBC's Music Core, SBS's Inkigayo and Arirang TV's Simply K-Pop. In November 2013, BTS proceeded with follow-up promotion of the album with "Attack on Bangtan" on various South Korea music programs.[18] Much later in 2015, BTS held a special concert[19] in support of the album. 2015 BTS Live Trilogy Episode I: BTS Begins was held for two days at Olympic Hall starting from March 28, 2015, with BTS performing songs from 2 Cool 4 Skool and O!RUL8,2?.

Commercial performance

O!RUL8,2? debuted at number four on the Gaon Weekly Chart in the second week of September 2013. The album also debuted at number 11 on the September Gaon Monthly Chart. It was ranked the 55th best-selling album of South Korea on the Gaon Album Chart in 2013. As of 2019, it has sold over 200,000 copies.

Track listing

All song credits are adapted from the Korea Music Copyright Association's database, unless otherwise noted.[20]

Charts

Weekly charts

Weekly chart performance for O!RUL8,2?
Chart (2013–2023)Peak
position
South Korean Albums (Gaon)[21] 4
US World Albums (Billboard)[22] 6

Year-end charts

Year-end chart performance for O!RUL8,2?
Chart (2013)Position
South Korean Albums (Gaon)[24] 55
Chart (2014)Position
South Korean Albums (Gaon)[25] 92
Chart (2015)Position
South Korean Albums (Gaon)[26] 87
Chart (2016)Position
South Korean Albums (Gaon)[27] 86
Chart (2017)Position
South Korean Albums (Gaon)[28] 99
Chart (2018)Position
South Korean Albums (Gaon)[29] 82
Chart (2019)Position
South Korean Albums (Gaon)[30] 81
Chart (2021)Position
South Korean Albums (Gaon)[31] 85

Release history

CountryDateFormatLabel
South KoreaSeptember 11, 2013CD, Digital downloadBig Hit Entertainment
LOEN Entertainment
VariousDigital download

See also

External links

Notes and References

  1. Web site: O!RUL8,2? BTS Big Hit Entertainment. 2022-02-03. www.ibighit.com. en.
  2. Web site: O!RUL8,2? by BTS on iTunes. iTunes.
  3. Web site: BTS release a mysterious countdown on their official website . . jennywill . August 27, 2013 . 2017-09-20.
  4. Web site: O!RUL8,2? Comeback Trailer. . 27 August 2013 .
  5. Web site: BTS Signals Comeback with Shattering Images in Video Teaser . . Grace Danbi Hong . August 29, 2013 . 2017-09-19 . https://web.archive.org/web/20170920141927/http://mwave.interest.me/en/kpop-news/article/44665/bts-signals-comeback . September 20, 2017 . dead .
  6. Web site: BTS Announces September Comeback with a Trailer Video . . J. Kim . August 28, 2013 . 2017-09-19.
  7. Web site: BTS Releases Track List and Concept Photos for Upcoming Mini Album "O! RUL8,2?" . . C. . . September 3, 2013 . 2017-09-19.
  8. Web site: BTS Members Transforms into Hip-Hop Boys in White . . Grace Danbi Hong . August 30, 2013 . 2017-09-19 . https://web.archive.org/web/20170920190849/http://mwave.interest.me/en/kpop-news/article/44791/bts-releases-new-teaser . September 20, 2017 . dead .
  9. Web site: O!RUL8,2? on BTS X OFFICIALSHOP. BTS OFFICIAL SHOP. 2017-09-25. https://web.archive.org/web/20190208095139/http://en.btsofficialshop.com/Product/Detail/view/pid/153/cid/21. 2019-02-08. dead.
  13. https://www.youtube.com/watch?v=g6b87itIfI4 I'M(아이엠): BTS(방탄소년단)_N.O(엔.오) [ENG/JPN SUB] (1thek Interview)
  15. Web site: Zanybros work 2013 . 2015-08-13 . Zanybros.com.
  16. Book: Kim, Youngdae. BTS - The Review: A Comprehensive Look at the Music of BTS. RH Korea. 2019. 9788925565828. Review 02.
  19. Web site: BTS, will hold their 2nd exclusive concert in March 'BTS Begins' . . OSEN . sara326 . February 9, 2015 . 2017-09-21.
  20. Web site: Songs Registered Under "O!RUL8,2?". komca.or.kr. 2018-10-26.
  21. Web site: http://www.gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=38&hitYear=2013&termGbn=week. ko:2013년 38주차 Album Chart. Gaon Music Chart. ko. Album Chart – Week 38 of 2018. https://web.archive.org/web/20150924051505/http://www.gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=38&hitYear=2013&termGbn=week. September 24, 2015. dead. September 29, 2015.
  22. World Albums (Week of December 30, 2023). Billboard. https://web.archive.org/web/20231227110509/https://www.billboard.com/charts/world-albums/2023-12-30/. December 27, 2023. dead. December 28, 2023.
  23. Web site: http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=09&hitYear=2013&termGbn=month. ko:2013년 09월 Album Chart. September 2013 Album Chart. Gaon Music Chart. ko. November 12, 2014.
  24. Web site: http://www.gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=2013&hitYear=2013&termGbn=year. ko:2013년 Album Chart. 2013 Album Chart. Gaon Music Chart. ko. February 14, 2019.
  25. Web site: http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=2014&hitYear=2014&termGbn=year. ko:2014년 Album Chart. 2014 Album Chart. Gaon Music Chart. ko. November 23, 2015.
  26. Web site: http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=2015&hitYear=2015&termGbn=year. ko:2015년 Album Chart. 2015 Album Chart. Gaon Music Chart. ko. January 11, 2016.
  27. Web site: http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=2016&hitYear=2016&termGbn=year. ko:2016년 Album Chart. 2016 Album Chart. Gaon Music Chart. ko. January 21, 2017.
  28. Web site: http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=2017&hitYear=2017&termGbn=year. ko:2017년 Album Chart. 2017 Album Chart. Gaon Music Chart. ko. January 12, 2019.
  29. Web site: http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=2018&hitYear=2018&termGbn=year. ko:2018년 Album Chart. 2018 Album Chart. Gaon Music Chart. ko. January 12, 2019.
  30. Web site: http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=2019&hitYear=2019&termGbn=year. ko:2019년 Album Chart. 2019 Album Chart. Gaon Music Chart. ko. January 10, 2020.
  31. Web site: 2021년 Album Chart. Gaon Music Chart. ko. https://web.archive.org/web/20220107022522/http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=2021&hitYear=2021&termGbn=year&year_time=3. January 7, 2022. live. January 7, 2022.
  32. Gaon Chart Sales:

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