Mytheresa Explained

Mytheresa
Company Type:Public GmbH
Key People:Michael Kliger, Chief Executive Officer; Martin Beer, Chief Financial Officer; Sebastian Dietzmann, Chief Operations Officer; Gareth Locke, Chief Growth Officer
Industry:Luxury, E-commerce
Areas Served:-->Worldwide
Products:Luxury and lifestyle goods
Language:English, German, French, Italian, Spanish, Arabic, Chinese, Korean
Foundation:2006
Location:Munich, Germany
Revenue:€913.6 Million GMV in fiscal year 2024 (ended June 2024) [1]
Parent:MYT Netherlands Parent B.V.

Mytheresa.com is a listed e-commerce company in the luxury fashion sectore based in Munich, Germany.[2] Mytheresa sells ready-to-wear, shoes, bags, and accessories for womenswear, menswear and kidswear as well as lifestyle products and jewelry globally.

History

In 1987, Susanne and Christoph Botschen opened the "Theresa" boutique in Munich city center, where they sold designer fashion for women. In 2006, the couple supplemented the physical store by founding an online store, Mytheresa, which offers ready-to-wear, shoes, accessories, and fine jewelry from more than 250 designers.

Mytheresa expanded its offering to include kidswear in 2019,[3] menswear in 2020.[4]

In May 2020, after Neiman Marcus filed for Chapter 11 bankruptcy, Mytheresa was carved out of the bankruptcy estate by financial investors and temporarily financed via shareholder loans of USD 200 million.[5] In January 2021, the immediate parent company, MYT Netherlands, was listed on the NYSE, resulting in USD 407 million in issue proceeds, which were used to repay the shareholder loans.[6] The remainder of the proceeds was used to finance the company's strong growth.

In 2022, Mytheresa expanded its luxury offering to include home décor and lifestyle products with the introduction of the “Life” category.[7] In 2023, the range was supplemented with Certified Pre-Owned watches in collaboration with Bucherer,[8] and the Fine Jewelry category was further expanded. In autumn 2023, Mytheresa opened a new 55,000 m² distribution center at Halle/Leipzig Airport.[9]

In October 2024, it was announced that Mytheresa would acquire Richemont's online luxury fashion and accessories business Yoox Net-A-Porter (YNAP), subject to regulatory approval, in exchange for Richemont acquiring a 33% equity stake in Mytheresa.[10]

Operations

Since March 2015, Michael Kliger has been the Chief Executive Officer of Mytheresa. The company operates websites in English, German, French, Italian, Arabic, Chinese Korean,[11] and Spanish[12] and delivers to over 130 countries.

See also

Notes and References

  1. Web site: Full FY24 results for Mytheresa . 2024-11-13 .
  2. https://mobile.reuters.com/article/amp/idUSKBN29Q05E Luxury fashion platform Mytheresa valued at $2.2 billion in U.S. IPO
  3. https://www.businessoffashion.com/articles/news-analysis/mytheresa-launches-kidswear-childrenswear Mytheresa Launches Kids
  4. https://www.gq-magazine.co.uk/fashion/article/mytheresa-menswear-launch Mytheresa is about to start selling menswear
  5. Web site: Roberts . Lauretta . 2020-05-07 . Mytheresa.com not part of Neiman Marcus Chapter 11 proceedings . 2024-11-13 . TheIndustry.fashion . en-GB.
  6. Web site: 2021-01-21 . Mytheresa Prices IPO at $26 per Share, for a $2.3 Billion Valuation . 2024-11-13 . The Business of Fashion . en.
  7. https://wwd.com/fashion-news/fashion-features/mytheresa-launches-life-luxury-lifestyle-tabletop-furniture-exclusive-1235180028/ Mytheresa launches Life, a new luxury lifestyle category
  8. Web site: Wightman-Stone . Danielle . 2023-09-27 . Bucherer launches exclusive retail partnership with Mytheresa . 2024-11-13 . FashionUnited . en.
  9. Web site: Moin . David . 2023-11-03 . Mytheresa Unveils State-of-the-art Distribution Center to Help Fuel Growth . 2024-11-13 . WWD . en-US.
  10. Web site: Danziger . Pamela N. . Richemont Lends A Helping Hand For Mytheresa To Acquire Yoox Net-A-Porter . 2024-11-13 . Forbes . en.
  11. https://ww.fashionnetwork.com/news/mytheresa-com-unveils-korean-language-site-after-seeing-triple-digit-growth,807368.html Mytheresa.com unveils Korean-language site after seeing triple-digit growth
  12. https://ww.fashionnetwork.com/news/mytheresa-targets-latin-america-with-spanish-website-launch,962478.html MyTheresa targets Latin America with Spanish website launch