MyCujoo explained

MyCujoo
Industry:Sports broadcasting
Founded:2015
Founder:Pedro and João Presa
Hq Location City:Zürich
Hq Location Country:Switzerland

MyCujoo was a video streaming platform[1] providing live and on-demand broadcast of football matches, sports events, and highlights from around the world.[2] Founded in 2014,[3] and launched in 2015[4] by brothers Pedro and João Presa,[5] and specialising in the long tail of football,[6] MyCujoo provided a platform and channels for teams, leagues, and federations to broadcast their own content[7] [8] including streaming live merely by using a cellphone.[9]

Customers included the Canadian Soccer Association,[10] Jordan Football Association,[11] Football Association of Indonesia,Myanmar National League,[12] [13] the Japan Women's Football League,[14] [15] [16] Fluminense Football Club,[17] [18] the Football Association of Singapore,[19] [20] [21] the Asian Football Confederation,[22] the Bhutan Football Federation,[1] the All Nepal Football Association,[23] the Football Federation Islamic Republic of Iran,[24] ADO Den Haag,[25] US Soccer,[26] the Football Association of Thailand,[27] [28] the Brazilian Football Confederation,[29] [30] [31] the Oceania Football Confederation,[32] [33] [34] the Lebanon Football Association,[35] United Women's Soccer,[36] Beach Soccer Worldwide (BSWW),[37] National Independent Soccer Association, National Premier Soccer League, Federação Paulista de Futebol and Campeonato Brasileiro Série D.

According to the company, beginning with its inaugural partnership with FC Zürich Frauen,[38] MyCujoo grew from streaming 56 games in 2015 to over 300 by the end of the first quarter in 2017,[4] and by the end of the year approximately 4,200 games had been broadcast from 60 countries with roughly 40 million viewers.[38] Since its partnership with the AFC launched in 2016 there have been 1,544 matches streamed from AFC member association territories, reaching nearly 19 million viewers in over 122 countries.[39] In October 2018, the company was the subject of an Amazon Studios documentary,[40] [41] [42] and in November 2018 was described by the Financial Times as one of Europe's 100 digital champions.[43]

In January 2019, it was announced that MyCujoo had concluded a five year agreement with the International Hockey Federation to provide a dedicated OTT solution,[44] [45] and had been the subject of investment from Sapphire Ventures.[46]

In November 2020, both MyCujoo's direct to consumer live football streaming platform and business to business streaming MyCujoo Live Services were acquired by Eleven Sports,[47] [48] and in June 2021 the direct to consumer platform transformed into a global live and on-demand sports and entertainment platform. In July 2023, ELEVEN's global OTT was discontinued, ending MyCujoo's position as a direct to consumer streaming platform.

In September 2022, Eleven Sports, was acquired by direct to consumer live football streaming platform DAZN.

External links

Notes and References

  1. Paul Nicholson, "AFC rolls out live streaming platform as media and marketing workshops gather pace", Inside World Football, 29 July 2016.
  2. Sonia Santos Pereira, "MyCujoo A tecnologia que democratiza a transmissão de futebol", Dinheiro Vivo, 10 March 2018.
  3. Maureen Flores, "Ama futebol? MyCujoo é a solução", O Globo, 17 September 2017.
  4. Christopher Harris, "Welcome to MyCujoo, the streaming site that wants to turn the soccer world upside down", World Soccer Talk, 5 April 2017.
  5. Taylor Bloom, "SportTechie Startup Profile Series: MyCujoo Is Trying To Democratize Football Broadcasting", Myanmar National League Sport Techie, 15 August 2016.
  6. https://sicnoticias.sapo.pt/programas/futurohoje/2017-11-28-Como-ver-jogos-de-futebol-de-divisoes-e-escaloes-inferiores-em-direto/ "Como ver jogos de futebol de divisões e escalões inferiores em direto"
  7. https://www3.nhk.or.jp/nhkworld/en/tv/rising/20180215/2042058/ Towards Unprecedented Consumer Electronics
  8. Miguel Mordado, "Tóquio 2020: Caneleiras, fatos de banho, sondas e equipamentos de respiração. Inovação portuguesa ao serviço dos atletas olímpicos", Sapo 24, 12 March 2018.
  9. Rodrigo Capelo, "Streaming democratiza acesso de esportes ao torcedor", O Globo, 22 March 2018.
  10. http://calgarysun.com/sports/soccer/canadian-premier-league-to-announce-new-team-in-winnipeg/wcm/508e1cb0-3828-4d9d-9a8b-eadbeba0945f "Canadian Premier League to announce new team in Winnipeg"
  11. https://alghad.com/articles/2279912-%D8%A7%D8%AA%D8%AD%D8%A7%D8%AF-%D8%A7%D9%84%D9%83%D8%B1%D8%A9-%D9%8A%D9%88%D9%82%D8%B9-%D8%A7%D8%AA%D9%81%D8%A7%D9%82%D9%8A%D8%A9-%D8%B4%D8%B1%D8%A7%D9%83%D8%A9-%D8%A7%D9%84%D8%A8%D8%AB-%D8%A7%D9%84%D8%A7%D9%84%D9%83%D8%AA%D8%B1%D9%88%D9%86%D9%8A-%D9%85%D8%B9-%D9%85%D8%A7%D9%8A%D9%83%D9%88%D8%AC%D9%88-%D8%AD%D8%AA%D9%89-2022 "اتحاد الكرة يوقع اتفاقية شراكة البث الالكتروني مع مايكوجو حتى 2022"
  12. Donny Afroni, "PSSI Borong Kerja Sama Dengan Sponsor" GOAL, 6 May 2018.
  13. Paul Nicholson, "Indonesian FA signs with MyCujoo for 1,150 hours of web streaming" Inside World Football, 8 May 2018.
  14. Philip Patrick, "The rise and stall of women’s football in Japan", The Guardian, 10 June 2019.
  15. https://www.soccer-king.jp/news/japan/nadeshiko/20180312/727721.html "2018プレナスなでしこリーグ1部がLIVE配信決定！　年間70試合を予定"
  16. https://www.jiji.com/jc/article?k=2018031200910&g=scr "日テレ、４連覇目指す＝なでしこリーグ"
  17. Maureen Flores, "FLU inovando na Florida CUP", O Globo, 14 January 2018.
  18. Elena Holmes, "Fluminense score Google deal", "SportsPro", 6 March 2018.
  19. https://www.todayonline.com/sports/football/sleague-matches-be-streamed-online-free-season League Matches Streamed online
  20. Gerard Wong, "S.League to livestream Balestier-Warriors game tonight", Today Online, 28 February 2017.
  21. Shamir Osman, "Multi-platform offensive to woo fans to embrace SPL", Straits Times, 30 March 2018.
  22. http://www.the-afc.com/member-associations-development/central-zone-member-associations-benefit-from-first-regional-afc "Central Zone Member Associations Benefit From First Regional AFC Workshop"
  23. Web site: ANFA partners with Mycujoo . Al Nepal Football Association . https://web.archive.org/web/20170511134101/http://www.the-anfa.com/newspage-764-anfa+partners+with+mycujoo . 11 May 2017.
  24. http://www.ffiri.ir/news/detail/%D8%A8%D8%B1%DA%AF%D8%B2%D8%A7%D8%B1%DB%8C-%DA%A9%D8%A7%D8%B1%DA%AF%D8%A7%D9%87-%D8%A2%D9%85%D9%88%D8%B2%D8%B4%DB%8C/161527/news.aspx "فدراسیون فوتبال با همکاری ای اف سی قصد دارد رقابتهای لیگ دو، سه و رده های مختلف روی تلویزیون اینترنتی پخش زنده داشته باشد."
  25. https://www.nu.nl/ondernemen/4953014/podcast-MyCujoo-gaat-internationaal-met-livestream-kleine-voetbalclubs.html "Podcast: MyCujoo gaat internationaal met livestream voor kleine voetbalclubs"
  26. https://www.ussoccer.com/lamar-hunt-us-open-cup/open-cup-tournaments/2017-usoc/2017-us-open-cup-second-round/20170517-usoc-second-round-osa-fc-vs-reno-1868-fc "OSA FC (NPSL) 0, Reno 1868 FC (USL) 0 (3-4 PKs)"
  27. http://www.thaipost.net/?q=afc%E0%B9%81%E0%B8%99%E0%B8%B0%E0%B8%99%E0%B8%B3%E0%B8%AD%E0%B8%B8%E0%B8%9B%E0%B8%81%E0%B8%A3%E0%B8%93%E0%B9%8C%E0%B8%96%E0%B9%88%E0%B8%B2%E0%B8%A2%E0%B8%97%E0%B8%AD%E0%B8%94%E0%B8%AA%E0%B8%94%E0%B8%9C%E0%B9%88%E0%B8%B2%E0%B8%99%E0%B9%80%E0%B8%A7%E0%B9%87%E0%B8%9A%E0%B9%81%E0%B8%9F%E0%B8%99%E0%B9%80%E0%B8%9E%E0%B8%88%E0%B8%AA%E0%B8%A1%E0%B8%B2%E0%B8%84%E0%B8%A1%E0%B8%AF "AFCแนะนำอุปกรณ์ถ่ายทอดสดผ่านเว็บ/แฟนเพจสมาคมฯ"
  28. ฉัตรณรงค์ ภูนากรม, "เกือบ5แสน!เบนจามิน ตัน เผยยอดชมโตโยต้าลีกคัพผ่านMyCujoo", GOAL, 14 June 2018.
  29. Rosana Colodel, "CBF anuncia transmissão de oito competições por streaming", Torcedores, 4 May 2019.
  30. https://www.cbf.com.br/noticias/campeonato-brasileiro-sub20/cbf-transmite-ao-vivo-cruzeiro-x-fluminense#.Wh1xpLQ-cUE "CBF transmite ao vivo Cruzeiro x Fluminense"
  31. https://www.cbf.com.br/noticias/campeonato-copa-brasil-sub20/cbf-transmite-ao-vivo-sete-jogos-na-rodada#.WruU8NNuZBw "CBF transmite ao vivo sete jogos na rodada"
  32. Evandro Delgado, "MyCujoo: A TELEVISÃO DOS PEQUENINOS QUE ESTÁ A REVOLUCIONAR O MUNDO DAS TRANSMISSÕES DE DESPORTO", SAPO Desporto, 22 February 2019.
  33. https://www.oceaniafootball.com/ofc-champions-league-to-go-out-live/ "OFC Champions League to go out live"
  34. https://media.sportbusiness.com/news/MyCujoo-enhances-ties-with-oceania-football-confederation/ "MyCujoo enhances ties with Oceania Football Confederation"
  35. Web site: MyCujoo live football streaming: Watch Football Online. MyCujoo.tv. MyCujoo.tv. en. 5 October 2018.
  36. Web site: UWS + MyCujoo Partnership Continues to Grow the Game. www.uwssoccer.com. en. 2 April 2019. 3 April 2019. 3 April 2019. https://web.archive.org/web/20190403170430/https://www.uwssoccer.com/news_article/show/1009249. dead.
  37. Web site: MyCujoo To Stream 1500 Beach Soccer Matches through 2021. sportsmediareport.net. en. 2 July 2018. 10 November 2018.
  38. Wataru Funaki, "女子サッカーの救世主か。なでしこリーグを無料放送、新興外資系配信企業「MyCujoo」の正体", "Football Channel", 20 March 2018.
  39. Paul Nicholson, "AFC streaming platforms hits 18.9m views across 122 countries", Inside World Football, 7 March 2018.
  40. werner . Werner Vogels . 1001207826658848768 . 28 May 2018 . I had a great day today interviewing two Dutch startups who both focus on passionate communities: @relivecc on outdoors activities and @MyCujoo on football teams around the world.
  41. Thijs Peters, "Bij Amazon Web Services krijgt Amazon geen voorrang", MT.nl, 14 June 2018.
  42. https://www.youtube.com/watch?v=xV_Bc5a8u60/ "Now Go Build with Werner Vogels EP1 - Relive and MyCujoo Startup Stories"
  43. Rebecca Speare-Cole and Tatjana Mitevska, "Europe's 100 digital champions", Financial Times, 21 November 2018.
  44. Kunal Dhyani, "FIH set to launch global digital broadcast platform – FIH.live", Inside Sport, 8 January 2019.
  45. Miguel Dantas, "O jogo do teu clube não passa na TV? Talvez esteja na MyCujoo", Publico, 25 December 2018.
  46. Kate Clark, "Sapphire Ventures bets big on esports and entertainment with new $115M fund", TechCrunch, 28 January 2019.
  47. Web site: Eleven to launch global streaming service after acquiring MyCujoo. 12 November 2020. SportsPro Media. 10 November 2020 .
  48. Steve McCaskill, "Eleven Acquires Mycujoo Streaming Tech To Power Global Sports Service", Forbes, 11 November 2020.

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