My Magic Pet Morphle Explained

Alt Name:Morphle
Genre:Preschool
Creator:Arthur van Merwijk
Num Seasons:2
Num Episodes:324
Animator:Arthur van Merwijk
Runtime:25-29 minutes
Company:Guru Studio[1]
Moonbug Entertainment
Last Aired:present

My Magic Pet Morphle (also known as Morphle) is an animated children's television series created in 2011.[2] [3] Produced by YouTube channel Morphle TV, which was acquired by Moonbug Entertainment in 2018 and announced in February 2019, the series premiered on Netflix on January 10, 2019.[4] The show is about a girl named Mila and her magic pet Morphle who can transform his appearance at Mila's will, and teaches themes of friendship, problem-solving and creativity to its preschool audience.[5]

Morphle is hosted on digital platforms including Netflix, Apple TV+, Hulu and Amazon Prime Video .[6] [7]

Characters

History

In 2011 van Merwijk, an animation school graduate, created a YouTube channel for preschoolers based on nursery rhymes. Throughout the first year van Merwijk produced every episode himself. His sister, who is a professional singer, created the music for the show. Van Merwijk drew the characters and his friend, Daan Velsink, created the rig-animation. After saving his profits during the program's first year, he used the money to set up a studio in Amsterdam. He hired animators and artists and created additional videos per month.

My Magic Pet Morphle was originally titled Mila and Her Magic Pet, and the YouTube channel uploaded its first video on 19 December 2011,[8] and it was a Christmas special video (the first non-Christmas video was released on 14 January 2012).[9] At the time, Morphle had a tail on his back until it was removed in 2014.[10]

The show functioned this way until 2015 when it took on its current TV-show format. According to van Merwijk, Morphle is one of the first preschool channels on YouTube that treated its videos as episodes of a traditional television program. When van Merwijk made this change, viewership grew substantially. By 2016 the show had millions of views each month.

In November 2018 Moonbug Entertainment purchased Morphle TV from van Merwijk. At the time of the purchase the show had about five million subscribers and 3.7 billion views.[11]

In February 2021 Moonbug partnered with Poetic Brands to create branded children's apparel based on My Magic Pet Morphle.[12]

Premise

Morphle and the Magic Pets is a preschool CGI series that follows Mila and Morphle, her shapeshifting magic pet, along with her stepbrother Jordie, as they use smarts, kindness, and imagination to save their town and keep the magic pets out of mischief.

Episodes

This episode list reflects original upload date on the official YouTube channel Morphle TV.

External links

Notes and References

  1. https://www.animationmagazine.net/2022/08/guru-kicks-off-new-cg-series-based-on-my-magic-pet-morphle-for-moonbug/
  2. Web site: Weiss. Geoff. 12 February 2019. Kids' Content Upstart Moonbug Acquires 2 More YouTube Heavyweights. 2021-03-03. www.tubefilter.com.
  3. Web site: 2020-05-15. CASE STUDY: How 'My Magic Pet Morphle' Became One Of Youtube's Biggest Kids' Shows. 2021-03-03. Cartoon Brew. en-US.
  4. Web site: 2021-01-29. Morphle - TV Review. 2021-03-03. www.commonsensemedia.org. en.
  5. Web site: Moonbug Entertainment Expands UK Programming with Virgin Media. 2021-03-03. Animation World Network. en.
  6. Web site: 2020-02-19. Preschool-Aimed YouTube Goliath 'Morphle' Inks Global Toy Licensing Deal. 2021-03-03. Tubefilter. en-US.
  7. Web site: Aquino. Steven. How Children's Media Network Moonbug Delivers Developmentally Appropriate, Accessible Content To All Children, All Over The World. 2021-03-03. Forbes. en.
  8. Web site: Jingle Bells.. — Morphle TV. YouTube. 18 December 2011 .
  9. Web site: ABC songs for children... — Morphle TV. YouTube. 13 January 2012 .
  10. Web site: Baa Baa Black Sheep - Nursery Rhyme songs for children. youtube.com. 2024-07-24.
  11. Web site: Moonbug acquires three digital properties. 2021-03-03.
  12. Web site: 2021-02-02. 'My Magic Pet Morphle' Stitches Kids Apparel Line. 2021-03-03. licenseglobal.com. en.