T4 (Channel 4) Explained

Alt Name:T4 Saturday
T4 Sunday
Country:United Kingdom
Runtime:350 minutes (T4 Saturday)
480 minutes (T4 Sunday)
Presenter:Jameela Jamil
Nick Grimshaw
Will Best
Matt Edmondson
Georgie Okell
Channel:Channel 4
E4 (2001, 2012)
Location:Channel 4 Headquarters (1998–2006)
Riverside Studios (2006–09)
Princess Productions Studios (2009–12)
Company:Channel Four Television Corporation
At It Productions
Princess Productions

T4 was a scheduling slot on Channel 4 (T4 Saturday usually 9 am until 2 pm) and E4 (T4 Sunday usually 9 am until 5 pm). It also aired on weekdays in the school holidays. The slot had a separate station identification on screen graphic from Channel 4 and E4. Channel 4 originally produced the strand in-house until 2002, when production was passed onto independent companies. The slot was targeted at the 16–24 age group.

Until 25 March 2012, T4 aired on Channel 4 both Saturday and Sunday. To make way for the introduction of Sunday Brunch in March 2012, T4 Sunday was later moved to run on E4. T4 Saturday remained on Channel 4 and some programmes that previously appeared within the T4 block, such as The Simpsons, remained on Channel 4 on Sunday afternoons.[1] [2]

On 12 October 2012, Channel 4 announced that it would be axing T4 at the end of December 2012.[3] The show ended on 29 December 2012.

Early history

Early on in T4s run, programmes aimed at children often aired in addition to the content aimed at older viewers, with shows such as CatDog and 2 Stupid Dogs appearing in the early schedule of the strand. Around 2001, this was dropped and the strand refocused entirely towards the teen/youth market. For the first few months of T4s life, its idents consisted of an animated spaceman like character. In 1999, this character instead appeared on the idents during the early morning pre-school shows, in addition to the weekend children's programmes that fell outside the T4 strand. These idents continued in use until 2004.

T4 on E4, 2001

After E4's launch in 2001, T4 initially also had a slot on the channel, however this was short lived. It also had an equally short lived Friday evening slot on Channel 4. Following the sale of Quiz Call by Channel 4, it was rumoured that a T4 channel was one of the proposals to fill the vacant slot on Freeview (and subsequently on satellite and cable). However, the plan is also thought to have been rejected by director of television Kevin Lygo, as the slot was filled by Film4 +1 (now replaced, in turn, by Channel 4 +1).

Later years

Initially broadcast only on Sundays, the success of T4 saw the strand subsequently extended to include a Saturday block.

In more recent years, T4 had provided Channel 4 a broadcast window of programmes that are also broadcast in primetime slots on E4, such as The Big Bang Theory. In addition, following Channel 4's acquisition of terrestrial broadcast rights to The Simpsons, the series began to feature regularly within T4. Friends featured regularly within T4 until Channel 4 relinquished the rights to the sitcom in 2011.

Vernon Kay, Dermot O'Leary, Miquita Oliver and Alexa Chung returned for the last show on 29 December 2012 alongside current presenters Matt Edmondson, Nick Grimshaw, Jameela Jamil, Georgie Okell and Will Best.

T4 on the Beach

See main article: T4 on the Beach. T4 also staged an annual summer concert, T4 on the Beach, in the resort of Weston-super-Mare (for its first two years in 2003 and 2004, it was held in Great Yarmouth under the name Pop Beach), and previous musical acts that have appeared include McFly, Calvin Harris, Little Boots, and The Zutons. The concert in July 2010 was the sixth year running that the event had taken place in Weston-super-Mare which featured Dizzee Rascal and Florence and the Machine, among others. After the strand's cancellation, there was going to be a replacement titled Summer Sets on the Beach which would air live on ITV2 on 31 August 2013, but it was axed due to a lack of ticket sales.[4]

T4 Stars Of...

Normally bookended at the tail end of the year, the T4 Stars Of... concert was broadcast live from Earls Court. The event was first held in 2009 and since then had become an annual fixture in the T4 events calendar. The Stars Of... title usually preceded the year in which it was being held e.g. Stars of 2010, as it was widely regarded as the replacement show for the now defunct Smash Hits Poll Winners Party that T4 broadcast from 2001 to 2005.

2009 line-up

2010 line-up

2011 line-up

Presenters

Presenter 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Dermot O'Leary (1998–2001)[5]
Omar Gurnah (1998–1999)
Fran Lee (1998–1999)[6]
Margherita Taylor (1999–2001)[7]
Ben Shephard (1999–2000) [8]
June Sarpong (2000–2007)
Vernon Kay (2000–2005)
Steve Jones (2003–2010)[9]
Simon Amstell (2003–2006)
MC Harvey (2003–2004)[10]
Anthony Crank (2004–2005)[11]
Miquita Oliver (2006–2010)
Dave Berry (2006–2007)[12]
Mark Boardman (2006–2007)
Rick Edwards (2007–2011)
Alex Zane (2007–2008)
Alexa Chung (2008–2009)[13]
Jameela Jamil (2009–2012)[14]
Nick Grimshaw (2010–2012)
Georgie Okell (2010–2012)
Will Best (2011–2012)[15]
Matt Edmondson (2011–2012)[16]

Programming

Executive staff

T4's executives were Henrietta Conrad (executive producer) and Sebastian Grant (series producer) for Princess Productions, and Cath Lovesey (series editor) and Sangeeta Bhaskar (Channel 4 executive) for Channel 4.

Notes and References

  1. http://www.broadcastnow.co.uk/t4-sundays-set-to-move-to-e4/5038218.article T4 Sundays set to move to E4
  2. http://www.imediamonkey.com/t4-to-move-to-e4-to-make-room-for-sunday-brunch/ T4 to move to E4 to make room for Sunday Brunch
  3. http://www.digitalspy.co.uk/tv/news/a430400/channel-4-axes-t4-brand.html Channel 4 axes T4 brand
  4. News: 2013-05-31. Weston's Summer Sets on the Beach is cancelled. en-GB. BBC News. 2021-04-10.
  5. http://www.contactmusic.com/news/when-one-door-closes-a-new-time-slot-opensc4-axes-t4-in-search-of-something-new_3323975 When One Door Closes a New Time Slot Opens- C4 Axes T4 In Search Of Something New
  6. http://cwb-online.co.uk/features-article.php?id=267 Passion for fashion
  7. http://www.jamesgrant.com/media/client/margherita-taylor/74?cc-check=1& Margherita Taylor
  8. http://www.primeperformersagency.co.uk/profile/ben-shephard/ Ben Shephard
  9. Web site: All 4 - The on-demand channel from 4. www.channel4.com.
  10. http://www.spoonfed.co.uk/artist/dj-music-1425/mc-harvey-15227/ MC Harvey
  11. http://menmedia.co.uk/manchestereveningnews/entertainment/food_and_drink/s/1053730_table_talk_anthony_crank Table Talk: Anthony Crank
  12. http://www.radiocentre.org/latest-industry-news/958-capital-fm-announces-dave-berry-as-new-breakfast-show-host 95.8 Capital FM announces Dave Berry as new breakfast show host
  13. http://www.nme.com/filmandtv/news/channel-4-to-replace-t4-with-a-new-music-show/288798 Channel 4 to replace T4 with a new music show
  14. http://www.tvscoop.tv/2009/01/tv_gallery_t4s.html "TV Gallery: T4's new presenter, Jameela Jamil"
  15. http://www.femalefirst.co.uk/tv/Will+Best-245891.html Exclusive Interview With Will Best
  16. Web site: Matt Edmondson named T4 presenter. Ryan. Love. 4 April 2011. Digital Spy.