Museum of Illusions explained
Museum of Illusions |
Established: | , Zagreb, Croatia |
Founder: | Tomislav Pamuković Roko Živković |
President: | Teo Širola |
Owner: | Metamorfoza d.o.o. |
Website: | https://www.museumofillusions.com/ |
The Museum of Illusions is a franchise of museums that host a variety of exhibits of optical and other types of illusions.[1] The first museum in the franchise was opened in 2015 in Zagreb, Croatia. As of May 2023, the franchise consists of 43 museums in 25 countries.[2] The franchise is operated by Metamorfoza d.o.o.,[3] which is, as of 2021, majority-owned by Invera Equity Partners.[4]
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History
The idea for the museum was started by Tomislav Pamuković and Roko Živković after contemplating on "how to escape the corporate environment" and "making something my own".[5] According to them, it was inspired by the National Geographic television show Brain Games. The first museum opened in 2015 in Zagreb, Croatia,[6] with "two years passing between idea and realization". The franchising started in 2016 with museums opening in Zadar, Croatia and Ljubljana, Slovenia.[7] [8] The franchise later expanded into multiple countries,[9] with the largest museum opening in September 2023 in Las Vegas, United States.[10] [11]
Notes and References
- Web site: Nalewicki . Jennifer . 2017-11-03 . Inside the Mind-Bending World of the Museum of Illusions . 2024-06-22 . Smithsonian Magazine . en.
- Web site: Polonijo . Danijela . 2023-05-19 . Njihov uspjeh nije iluzija, imaju 43 muzeja diljem svijeta, a tek su krenuli . Their success is not an illusion. They have 43 museums around the world, and they just started . 2024-06-22 . Bloomberg Adria . hr.
- Web site: Miletić . Mladen . 2023-02-10 . Hrvatskom hit muzeju 2022. bila je najbolja u povijesti. Američki ured otvaraju do ljeta . 2022 was the best year ever for a Croatian hit museum. American office opening by summer . 22 June 2024 . Poslovni dnevnik . hr.
- Web site: Zadravec . Marta . 2021-07-26 . Invera Equity Partners invests in the Museum of Illusion . 2024-06-22 . Croatian Private Equity and Venture Capital Association.
- Web site: Mitrović . Mia . 2021-05-14 . Kada smo počeli govoriti da otvaramo Muzej iluzija, mislili su da smo pukli . When we started talking about opening the Museum of Illusions, they thought we were mad . 2024-06-22 . Večernji.hr . hr.
- Web site: 2015-07-08 . Video. Croatia: the Museum of Illusion has opened its doors in Zagreb . 2024-06-22 . euronews . en.
- Web site: Ivanuš . Ivan . 2017-11-24 . Muzej Iluzija otvorio vrata u Omanu, zagrebački muzej dobio dva nova eksponata, a u prosincu se otvara UNICEF-ova izložba . Museum of Illusions opens in Oman, Zagreb museum gets two new exhibits, and in December a UNICEF exhibit opens . 2024-06-22 . NACIONAL.HR . hr.
- Web site: Morović Rudić . Žana . 2016-06-06 . Muzej iluzija - nova atrakcija u Zadru . Museum of Illusions - new attraction in Zadar . 2024-06-22 . Hrvatska radiotelevizija . hr.
- Web site: Trejos . Nancy . The new Museum of Illusions in New York: It will boggle your mind . 2024-06-22 . USA TODAY . en-US.
- Web site: Filipović . Luka . 2024-01-21 . Oni prodaju iluzije i tuku se s 'velikim dečkima': Izbacio nas je Musk, a pobijedili smo Samsung i Nike . They sell illusions and fight with the 'big guys': We were thrown out by Musk, but won over Samsung and Nike . 2024-06-22 . tportal.hr . hr.
- Web site: Tsoneva . Annie . 2023-09-04 . Croatia's Museum of Illusions expands to Las Vegas . 2024-06-22 . SeeNews . en.