Museum of Ice Cream explained

Museum of Ice Cream
Industry:Experience Economy
Founded:2016
Founders:Maryellis Bunn, Manish Vora
Hq Location City:Manhattan, New York
Hq Location Country:United States
Parent:Figure8

Museum of Ice Cream (MOIC) is an art installation and museum that operates in several cities across the United States. The company has expanded internationally with a location in Singapore.[1] [2] [3]

History

MOIC was founded by Maryellis Bunn, who previously served as head of Forecasting and Innovation at Time, Inc and worked as an independent consultant on design and business strategy for various companies including Facebook. She partnered with Manish Vora, a former investment banker and former CEO of Lightbox.[4] MOIC's parent company is Figure8, Inc., headquartered in New York. Initially self-funded by Bunn and Vora, the company started with a pop-up exhibit in New York's Meatpacking District in 2016.[5]

Bunn drew insight for the company from her experience with and desire to reimagine American retail and traditional museums. MOIC has been described in publications as "...[playgrounds] with no age [limits]" and as an "interactive multi-sensory exhibit".[6] Bunn has stated that rather than the term "museum," the portmanteau "experiums," a combination of experience and museum, better describes the company's offerings.

Growth and expansion

MOIC has five permanent locations in New York City, Chicago, Austin and Singapore. Its first permanent location was initially in San Francisco, which opened in 2017.

MOIC has hosted pop up exhibitions in more cities including Los Angeles and Miami. The company had more than 1 million visitors across its various locations in 2018.[7] The same year, a new, larger permanent flagship location for MOIC opened in Soho, Manhattan.

In August 2019, the company, valued at $200 million, received $40 million in Series A funding led by Elizabeth Ventures, and Maywic Select Investments. The same year, a new, larger permanent flagship location for MOIC opened in Soho, Manhattan.[8] [9] [10]

In July and August 2022, MOIC launched two other locations, the first in Tribune Tower Chicago, and the other in Shanghai, China.[11] [12]

On April 7, 2021, the Singapore Tourism Board announced that Museum of Ice Cream will be opening its first overseas location in Singapore's Dempsey district in August 2021, featuring a total of 14 unique installations.[13] [14] During the official unveiling on April 12, details of the exhibits were revealed, including a "Dragon Playground", a banana jungle and the largest sprinkle pool of any MOIC location.[15] [16] The Museum of Ice Cream officially opened its doors in Singapore on August 19, 2021.[17] Two days later, on August 21, the MOIC in Austin, Texas, opened.[18]

The MOIC had been visited by numerous celebrity supporters. Kim, Kourtney, and Khloe Kardashian, Katy Perry, Gwyneth Paltrow, Ariana Grande, Blake Lively, Ryan Reynolds, David Beckham, Stephen Curry, Vanessa Bryant, among others, have all been photographed enjoying the experience with their families.[19] [20] [21] [22] [23] [24] In an episode of Jimmy Kimmel Live!, MOIC Los Angeles was featured when Jimmy sent Mr. Robot and Rami Malek to visit the location.[25]

Products

MOIC has expanded its presence beyond the museum experience by developing its own ice cream brand, featuring seven distinct flavors, available at Target starting in 2018.[26] Flavors included Piñata, Sprinkle Pool, and Vanillionaire. Additionally, MOIC ice cream products were sold in Albertsons. While the company continues to produce its ice cream brand, Target has discontinued selling MOIC products.[27] In addition to ice cream, MOIC has ventured into other areas, including children's apparel available at Target and a makeup line offered by Sephora.[28]

Criticisms

In 2020, MOIC was criticized for a lack of sensitivity in expressing solidarity with the Black Lives Matter movement protesters when a sign with the names of victims of police brutality was painted in the brand’s signature pink and Ahmaud Arbery’s name was misspelled.[29] Bunn issued an apology and MOIC repainted the plywood black and corrected the error.

Criticisms of Bunn and MOIC fostering a hostile work environment were investigated.[30] A spokesperson for the brand stated that protocols are in place to provide a healthy work environment for everyone.

Locations

City Dates Location
December 2019 – 558 Broadway, New York, NY, 10012
August 2021 –11506 Century Oaks Terrace, #128,Austin, TX 78758
July 2022 –435 Michigan Ave Suite G, Chicago, IL 60611
August 2021 –100 Loewen Road, Dempsey,Singapore 248837

Recognition

See also

Notes and References

  1. Web site: Miller . Ben . 2021-10-06 . Museum of Ice Cream to open in Chicago's Tribune Tower . Chicago Business Journal.
  2. News: Silman . Anna . 21 February 2020 . Could You Survive a Day at the Museum of Ice Cream With No Phone? . The Cut . 9 July 2020.
  3. Web site: Eldor . Karin . 2019-03-07 . Maryellis Bunn, Founder Of Museum Of Ice Cream, Plans To Change The World . Forbes . en.
  4. News: Wiener . Anna . The Millennial Walt Disney . 9 July 2020 . New York Magazine . 2 October 2017.
  5. News: Cao . Sissi . 9 October 2019 . Everything You Think You Know About the Museum of Ice Cream Is Wrong: Interview With CEO . Observer . 16 July 2020.
  6. News: Guse . Clayton . 7 June 2018 . Stop saying the Museum of Ice Cream is cool . TimeOut . 9 July 2020.
  7. News: McCormick . Emily . 15 August 2018 . What If the Museum of Ice Cream Is the Future of Retail? . Bloomberg Businessweek . 9 July 2020.
  8. Web site: Ifeanyi . KC . 2019-08-21 . The Museum of Ice Cream is returning to New York City with a permanent location . Fast Company.
  9. Web site: Gonzales . Guadalupe . 2019-11-20 . How This 27-Year-Old Turned a Whimsical Summer Project Into a Business Valued at $200 Million . Inc..
  10. News: Fabricant . Florence . 2019-12-10 . Museum of Ice Cream Returns With a Bigger Space . en-US . The New York Times . 0362-4331.
  11. Web site: Davis . Alice . 2022-08-29 . Museum of Ice Cream's fifth location opens its doors in Shanghai Planet Attractions . Planet Attractions.
  12. Web site: Mckenzie . Richmond . 2022-07-15 . Here's the Scoop: Museum of Ice Cream Chicago Opens on Michigan Avenue . WTTW News . en.
  13. Web site: Tang . See Kit . Museum of Ice Cream among 3 tourist attractions opening in Singapore . 2021-04-07 . CNA . en.
  14. Web site: 2021-04-07 . The Museum of Ice Cream Opens Its Doors in Singapore! . 2021-04-07 . Shout . en-US.
  15. Web site: Lim . Jessie . 12 April 2021 . Museum of Ice Cream to open in Dempsey in August . 18 June 2021 . The Straits Times.
  16. Web site: Rohani . Siti . 12 April 2021 . 'Dragon Playground' and sprinkle pool: What to expect at Singapore's Museum of Ice Cream . 18 June 2021 . CNA Lifestyle.
  17. Web site: Fern . Ong Sor . 2021-08-19 . Instagram sensation Museum of Ice Cream opens in S'pore with sprinkle pool, disco and more . 2021-08-24 . The Straits Times . en.
  18. Web site: Webb . Eric . 2021-08-26 . A sprinkle pool, you say? What you need to know about Austin's Museum of Ice Cream . Austin American-Statesman . en-US.
  19. Web site: Best . Chloe . 2017-05-15 . Gwyneth Paltrow, Katy Perry and Kim Kardashian join the fun at LA's Museum of Ice Cream . 2023-06-09 . HELLO! . en.
  20. Web site: Rabideau . Camryn . 2016-08-28 . Ariana Grande Had a Super Sweet Day at the Museum of Ice Cream . 2023-06-13 . Yahoo Life . en-US.
  21. Web site: 2019-12-24 . Blake Lively and Ryan Reynolds Went on a Very Instagram Date at the Museum of Ice Cream . 2023-06-13 . ELLE . en-US.
  22. Web site: Petit . Stephen . 2017-08-17 . We All Scream! The Entire Beckham Clan Has a Sweet Time at the Museum of Ice Cream . 2023-06-13 . Peoplemag . en.
  23. Web site: Thang . Farisia . 2021-04-11 . Museum Of Ice Cream, The Instagrammable Exhibition Of Our Dreams, Is Coming To Singapore . 2023-06-13 . ELLE SINGAPORE . en-US.
  24. Web site: Crowley . James . 2021-12-21 . Vanessa Bryant's Daughters Bianka, 5, & Capri, 2, Have A Blast At The Museum Of Ice Cream — Photos . 2023-06-13 . Hollywood Life . en-US.
  25. Web site: Garcia . Kelsey . 2017-06-18 . Even at an Ice Cream Museum, Rami Malek Makes You Ponder the Meaning of Life . 2023-06-14 . POPSUGAR Entertainment . en-US.
  26. News: Kelso . Alicia . Target scoops up exclusive partnership with Museum of Ice Cream . 16 July 2020 . FoodDive . 11 June 2018.
  27. News: Wilson . Alexandra . McGrath . Maggie . The Meltdown at the Museum of Ice Cream . 9 July 2020 . Forbes . 2 July 2020.
  28. News: Roof . Katie . Museum of Ice Cream Valued at $200 Million . 16 July 2020 . The Wall Street Journal . 14 April 2019.
  29. News: Lakin . Max . 2020-06-22 . Opinion When Luxury Stores Decorate Their Riot Barricades With Protest Art . en-US . The New York Times . 0362-4331.
  30. Web site: Reynolds . Megan . 2 July 2020 . Unsurprisingly the Museum of Ice Cream Seems Like a Very Shitty Place to Work . Jezebel.
  31. Web site: NEW Webby Gallery + Index . NEW Webby Gallery + Index . en.
  32. Web site: THE WORLD'S MOST INNOVATIVE COMPANIES 2018 HONOREES BY SECTOR . Fast Company.