Musement Explained

Musement
Commercial:yes
Founder:Alessandro Petazzi, Claudio Bellinzona, Fabio Zecchini, Paolo Giulini
Language:English, Italian, French, Spanish, German, Dutch, Portuguese, Russian
Owner:TUI Group
Website Type:Tourism

Musement is an online platform for activities, tours, museums, shows and art events which launched in March 2014. [1] a service initially focused in Europe and then progressively expanding to the rest of the world.[2] Musement aggregates third-party activities and tickets for users to book online.[3] Tour suppliers have access to upload and manage various activities through the platform. The company's offers are available via website, iOS and Android. Once a customer books an activity, they receive a digital voucher or e-ticket for the reservation which can be saved on their device or printed. The company has four major competitors in this market, Viator (acquired by TripAdvisor), GetYourGuide, Berlin-based startup,[4] Klook, Hong Kongbased startup, and Peek.com, a U.S.-based startup.[5] The headquarters are located in Milan.

History

Founded in mid-2013,[6] Musement is an Italian-based start-up that secured funding from 360 Capital Partners[7] (previously invested in YOOX, MutuiOnline), Italian Angels for Growth and other investors in September 2013. It closed $10 million in Series B funding in 2016.[8] Musement acquired Triposo in October 2017.[9]

In September 2018, Musement was acquired by TUI Group.[10] [11]

External links

Notes and References

  1. News: Holidays can be a breeze . Shweta . Taneja . . May 13, 2014.
  2. Web site: Musement: About Us . Musement.
  3. News: Startup pitch: Well funded Musement helps travelers skip queues at top sights . Sean . O'Neil . Phocuswire . June 9, 2014.
  4. News: Tours and Activities Site GetYourGuide Secures a $75 Million Funding Round . Sean . O'Neill . . November 2, 2017.
  5. News: Leading Companies in Tours and Activities Emerge But There Is Still a Vast Sprawl of Competitors Below . Sean . O'Neill . . October 11, 2017.
  6. Web site: Venture Capital and Startups made in Italy: Musement raises €690k from 360 Capital Partners and IAG (Italian Angels for Growth) to expand internationally . Venturecapitaly . 2013-10-31 . 2014-06-16.
  7. Web site: La startup Musement raccoglie 690mila euro . Il Sole 24 ORE . 2014-06-16.
  8. News: Musement, a "digital travel companion" and ticketing platform, raises $10M Series B . . November 15, 2016.
  9. News: Consolidation in tours and activities as Musement acquires Triposo . Linda . Fox . Phocuswire . 10 October 2017.
  10. Web site: TUI group acquires italian startup Musement.
  11. News: TUI Group Buys Musement as Tours and Activities Sector Stays Hot for Deals . Dan . Peltier . . September 14, 2018.

This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "Musement".

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