Matrimony.com explained

Type:Public
Founder:Murugavel Janakiraman
Industry:Internet
Products:matrimonial
Services:related to marriage
Num Employees:4,000+
Divisions:20

Matrimony.com Limited, whose flagship brand is BharatMatrimony, is a network of matchmaking services. More than 4000 employees work at over 20 offices across India.[1] The company also has offices in the US, Dubai and Bangladesh.

Company details

BharatMatrimony operates in 15 regional languages. The company has pioneered several matrimony-related services such as Assistedmatrimony,[2] a personalized matchmaking service for busy professionals where a trained relationship manager does the matches and facilitates meetings between prospects. Its premium service, Elite Matrimony,[3] offers matchmaking services for the upper crust that ensures privacy and confidentiality during the process.[4] [5]

History

In 2005 BharatMatrimony launched BharatMatrimony Centres, its offline division. The company pioneered the personal assisted service in 2008 with the launch of BM Privilege.[6] This was then renamed Privilege Matrimony in 2009.[7] Later it became Assisted Matrimony. Trained relationship managers understand member preferences, search for matching profiles and send them to members. They then contact prospects and facilitate meetings on mutual consent of prospective families.[8]

Elite Matrimony

"Elite Matrimony", launched in 2008, caters to wealthy individuals or their families seeking matrimonial alliances, and is a part of Matrimony.com's premium matchmaking service.[5] The website employs staff who assist members in searching for potential partners, and its services are available only to invited members who must pay a matchmaking service fee ranging from 60,000 rupees to over 2,220,000 rupees.[3] [9] The site was founded in 2008 by Murugavel Janakiraman in Chennai.[10] [11]

Developments

In 2012, the company came out with Matrimony Directory, a wedding vendors classifieds portal[12] It features over 50,000 wedding related services in over 20 cities.

BharatMatrimony has mobile apps for iPhone, iPad, BlackBerry, Nokia and Android users in India. It also has an upgraded WAP site. Community Matrimony also has mobile apps.[13] [14]

Back in the early 2000s, when there was skepticism about online matrimony and fear about paying online, the company pioneered doorstep collections in India.[15] The company introduced features on their website like Matchboard, SoulMate Search, AstroMatch, and Express Interest to help customers make the right matches.[16]

In 2006, Bharat Matrimony earned an entry in the Limca Book of World Records for having facilitated the highest number of documented marriages online in India.[17]

In 2013, Consim Info changed name to Matrimony.com[18]

In 2021, Matrimony launched Jodii App which is a vernacular matchmaking app for lower income groups and blue-collared workers. Currently the App is available in Tamil but will soon be launched in other regional languages.

In 2022, Matrimony.com started 'RainbowLuv' to cater to people from the LGBTQIA+ community who are looking for serious and meaningful relationships. The app has 45 gender identities, 122 orientation tags and 48 pronouns[19] [20]

Awards

Notes and References

  1. News: How Bharat Matrimony became the best priest in the marriage business . Business Standard . 9 October 2013 . 5 January 2015 . 5 January 2015 . https://web.archive.org/web/20150105131942/http://www.business-standard.com/article/companies/how-bharat-matrimony-became-the-best-priest-in-the-marriage-business-113100100016_1.html . live .
  2. Web site: NDTV . Matrimony sites that focus on small groups reap big benefits . NDTV . 27 March 2014 . 30 March 2014 . https://web.archive.org/web/20140330230244/http://gadgets.ndtv.com/internet/features/beyond-the-norm-matrimony-sites-that-focus-on-small-groups-reap-big-benefits-500579 . live .
  3. News: High-end matrimonial portals exclusively for HNIs. Khan. Sabia. 2011-10-31. The Economic Times. 23 June 2013. 2013-07-31. https://web.archive.org/web/20130731070354/http://articles.economictimes.indiatimes.com/2011-10-31/news/30342261_1_matchmakers-portal-weddings. live.
  4. News: BharatMatrimony launches EliteMatrimony.com. 2009-01-02. NDTV.com. 23 June 2013. dead. https://web.archive.org/web/20110126055925/http://www.ndtv.com/convergence/ndtv/aboutads/aboutads_Detail.aspx?anchor=consim. 26 January 2011.
  5. News: Special connections . https://web.archive.org/web/20100624005416/http://www.telegraphindia.com/1090328/jsp/personaltt/story_10732859.jsp. dead. June 24, 2010. Papnai. Chitra. 2009-03-28. The Telegraph. 23 June 2013.
  6. Web site: oneindia . BharatMatrimony launches new personalised service . oneindia . 18 October 2008 . 30 July 2014 . https://web.archive.org/web/20140730024307/http://news.oneindia.in/2008/10/15/bharatmatrimony-launches-new-personalised-service-1224075861.html . live .
  7. Web site: indiadigitalreview . Consim Info launches assisted matchmaking service PrivilegeMatrimony.com . indiadigitalreview . 26 February 2010 . https://web.archive.org/web/20140728163128/http://www.indiadigitalreview.com/news/consim-info-launches-assisted-matchmaking-service-privilegematrimonycom . 28 July 2014 . dead .
  8. Web site: afaqs . Privilege Matrimony: The invisible matchmaker . afaqs . 26 July 2010 . 26 July 2014 . https://web.archive.org/web/20140726040739/http://www.afaqs.com/news/story/27785_Privilege-Matrimony:-The-invisible-matchmaker . dead .
  9. Web site: The Rich Need Elite Matrimony Because They are Not Like Us . businessworld.in . 12 April 2017 . 15 December 2017 . 15 December 2017 . https://web.archive.org/web/20171215082334/http://bwdisrupt.businessworld.in/article/The-Rich-Need-Elite-Matrimony-Because-They-are-Not-Like-Us/12-04-2017-116198/ . live .
  10. News: Now, pay Rs 1 lakh and net a prize catch. Matsa. Dhanya. 2008-12-26. The New Indian Express. 23 June 2013. 2015-01-05. https://web.archive.org/web/20150105122516/http://www.newindianexpress.com/cities/chennai/article19533.ece?service=print. dead.
  11. News: Now, pay Rs 1 lakh and net a prize catch . New Indian Express . 8 December 2008 . 5 January 2015 . 5 January 2015 . https://web.archive.org/web/20150105122516/http://www.newindianexpress.com/cities/chennai/article19533.ece?service=print . dead .
  12. News: Consim Info Launches Wedding Classifieds Portal Matrimonydirectory.com . Medianama . 25 July 2012 . 5 January 2015 . 29 December 2014 . https://web.archive.org/web/20141229085121/http://www.medianama.com/2012/07/223-consim-info-launches-wedding-classifieds-portal-matrimonydirectory-com/ . live .
  13. Web site: BharatMatrimony expands suite of mobile services & apps. exchange4media News Service. 9 January 2012. dead. https://web.archive.org/web/20130113222912/http://www.exchange4media.com/news/story.aspx?Section_id=35&News_id=44103. 13 January 2013.
  14. Web site: BharatMatrimony expands suite of mobile services and apps. India Infoline News Service. 9 January 2012. 17 May 2014. https://web.archive.org/web/20140517122433/http://www.indiainfoline.com/Markets/News/BharatMatrimony-expands-suite-of-mobile-services-and-apps/5283180518. live.
  15. Web site: Doorstep. July 2008. 2015-01-05. 2015-03-20. https://web.archive.org/web/20150320173032/http://www.swaroopch.com/2008/07/24/protoin4/. live.
  16. Web site: SoulMate Search. July 2011. 2015-01-05. 2014-10-07. https://web.archive.org/web/20141007205347/http://www.medianama.com/2011/07/223-bharatmatrimony-launches-soulmate-search/. live.
  17. Web site: World Record . Limca Book of World Record . 2 November 2006.
  18. News: Consim Info is now Matrimony.com . Business Standard . 11 June 2013 . 5 January 2015 . 5 January 2015 . https://web.archive.org/web/20150105122522/http://www.business-standard.com/article/companies/consim-info-is-now-matrimony-com-113061001063_1.html . live .
  19. Web site: Matrimony.com launches new app for LGBTQIA+ community - Rainbowluv . 2022-10-17 . The Economic Times . 2022-10-17 . https://web.archive.org/web/20221017113352/https://economictimes.indiatimes.com/news/india/indias-matrimony-com-launches-rainbowluv-app-lgbtqia-community/rainbowluv/slideshow/94051039.cms . live .
  20. Web site: PTI . 2022-09-06 . Matrimony.com launches 'RainbowLuv' matchmaking app for LGBTQIA+ community . 2022-10-17 . www.thehindubusinessline.com . en . 2022-10-17 . https://web.archive.org/web/20221017113353/https://www.thehindubusinessline.com/companies/matrimonycom-launches-rainbowluv-matchmaking-app-for-lgbtqia-community/article65855916.ece . live .
  21. Web site: Ten Hits & Misses: Best & Bekaar ads of 2013. The Economic Times. Dec 25, 2013. 2013-12-28. https://web.archive.org/web/20131228141720/http://articles.economictimes.indiatimes.com/2013-12-25/news/45561797_1_best-bekaar-ads-consumer-panel-first-salary. live.
  22. Web site: BharatMatrimony Ranked India's Most Trusted Matrimony Brand . India Journal . Feb 17, 2014 . January 5, 2015 . https://web.archive.org/web/20150105132238/http://www.indiajournal.com/people/bharatmatrimony-ranked-indias-most-trusted-matrimony-brand . live .
  23. Web site: Matrimony.com adjudged best PE/VC backed consumer internet company . PRLog . Feb 21, 2013 . May 12, 2013 . https://web.archive.org/web/20130512133538/http://www.prlog.org/12084399-matrimonycom-adjudged-best-pevc-backed-consumer-internet-company.html . live .
  24. News: Consim wins Red Herring Global 100 Award . Business Standard India . 28 January 2010 . Business Standard . January 28, 2010 . 5 January 2015 . https://web.archive.org/web/20150105122506/http://www.business-standard.com/article/press-releases/consim-wins-red-herring-global-100-award-110012800077_1.html . live .

This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "Matrimony.com".

Except where otherwise indicated, Everything.Explained.Today is © Copyright 2009-2024, A B Cryer, All Rights Reserved. Cookie policy.