Muru-D Explained

muru-D
Industry:startup accelerator
Key People:Julie Trell (Head)
Foundation:2013
Hq Location City:Sydney
Hq Location Country:Australia
Num Locations:3
Num Locations Year:2017
Parent:Telstra

muru-D is an Australian startup accelerator founded in 2013. It is backed by the Australian telecommunications company Telstra. To date, over 44 startups have been through the program, with 42 still in operation.[1]

muru-D, stylised with a lowercase 'm', is derived from the Sydney Aboriginal Eora word ‘Muru’, meaning ‘path’, and 'D' standing for digital: ‘path to digital.'[2]
muru-D is currently based in 3 locations (Sydney, Singapore and Melbourne), with partner programs in Perth at Spacecubed and Brisbane at River City Labs.[3] They also have space in Telstra's San Francisco office, providing alumni with US customer and investor connections.[4]

History

muru-D was founded by Annie Parker and Mick Liubinkas in October 2013 after Telstra recognised that it needed to be more involved in the tech startup scene.[5] It was officially opened by former Prime Minister of Australia, Malcolm Turnbull.

In 2015, muru-D expanded operations to Singapore due to its "fast-developing start-up ecosystem, pro-business policies and access to local capital."[6]

At the end of 2016, Annie Parker left muru-D and was replaced by ex-Salesforce executive, Julie Trell.[7] [8]

In 2017, muru-D altered its funding model to be more founder friendly and attract later-stage startups.[9] It also launched its new IoT themed space in Melbourne, based at Telstra's Gurrowa Labs.[10]

Notes and References

  1. Web site: Mason . Max. Telstra's muru-D accelerator is pushing start-ups to think global. The Sydney Morning Herald. 9 June 2016 . 29 June 2017.
  2. Web site: Telstra - Indigenous Australians - Community & Environment. www.telstra.com.au. en. 2017-07-01.
  3. Web site: muru-D - A Global Startup Accelerator muru-D, a global startup accelerator. muru-d.com. en. 2017-06-30.
  4. Web site: Korporaal. Glenda. US link for start-up accelerator Muru-D. The Australian. 30 June 2017.
  5. Web site: Cochrane . Nate. Telstra hits the start-up road. The Sydney Morning Herald. 22 October 2013 . 29 June 2017.
  6. Web site: Redrup . Yolanda. Telstra launches muru-D start-up accelerator in Singapore. The Australian Financial Review. 29 April 2015 . 29 June 2017.
  7. Web site: Redrup . Yolanda. Telstra's muru-D loses co-founder. The Australian. 29 June 2017.
  8. Web site: Pash . Chris. Julie Trell is the new head of Telstra's muru-D. https://web.archive.org/web/20170214014211/http://www.businessinsider.com.au/julie-trell-is-the-new-head-of-telstras-muru-d-2017-2. dead. 14 February 2017. Business Insider Australia. 29 June 2017.
  9. Web site: Connolly . Byron. Muru-D alters funding model to attract more mature firms. CIO. 29 June 2017.
  10. Web site: Redrup . Yolanda. Telstra launches IoT lab and expands muru-D to Melbourne. The Australian Financial Review. 2 May 2017 . 29 June 2017.