Multi-screen video explained

In the fields of broadcasting and content delivery, multiscreen video describes video content that is transformed into multiple formats, bit rates and resolutions for display on devices such as televisions, mobile phones, tablets and computers. Additional devices may include video game consoles such as the Xbox 360, or internet enabled television.[1] [2] [3] [4]

History

As video moved to digital formats, content began to stream across IP networks. The term developed as more electronic devices transmitted video.[5] [6] Technical and advertising professionals began to refer to video content transmitted across multiple devices as multiscreen video.[7] [8] [9] [10] [11] Notable industry usage includes The Nielsen Company, Cisco Systems and Google.[12] [13] [14]

See also

Notes and References

  1. Content providers search for ways to make it count . Chicago Tribune . 9 Jun 2012 . Phil . Rosenthal . 2012-08-31 . ...Not that television doesn't have a role, but in a multiscreen world, the consumer is interacting with multiple screens so we have to find a measurement that is across screens..
  2. News: Stuart . Elliott . Tracking Viewers From TV to Computer to Smartphone . 11 Jun 2012 . The New York Times . 2012-08-31 . 'We’ve shown it can be done,' she said, referring to compiling single-source data about multiscreen video viewership. 'It’s a major step forward.'.
  3. News: David . Bauder . Multiscreen experiences to bring new level to national convention coverage . 22 Aug 2012 . The Associated Press . https://web.archive.org/web/20181225225051/https://www.washingtonpost.com/politics/multiscreen-experiences-to-bring-new-level-to-national-convention-coverage/2012/08/22/7e7e9c84-ec58-11e1-866f-60a00f604425_story.html . dead . 25 December 2018 . The Washington Post . 2012-08-31.
  4. Ad Industry Coalition Wrestles With Measuring Mobile Video . Advertising Age . 11 Feb 2011 . Brian . Steinberg . 2012-08-31 . Part of Ongoing Effort by Media, Ad Industry to Measure Multi-Screen TV Viewing.
  5. Turning to television's video brands first-brands that convert your insights into more sales . 2007 . Cunningham, Sean . Advertising Age . 3–C3 . The first irrefutable (and perhaps counterintuitive) finding in our multiscreen video world is that linear television viewing is actually growing despite the many consumer trials..
  6. File multiformat transcoding market grew 72% in 2010, says In-Stat . EE Times . 1 Oct 2011 . Julien . Happich . 2012-08-31 . In-Stat research reports that the file multiformat transcoder market grew at 72% clip in 2010 due to the growth in multiscreen services from content providers and pay-TV service providers, and forecasts that worldwide revenue for both live and file multiformat transcoders will continue strong growth over the forecast period..
  7. Three-screen video delivery region-specific . 25 Aug 2008 . Goroch, Antonette . EE Times . 46, 48 . 1539 . By now, the concept of a global multiscreen video universe, with content flying to and from TV, PC and mobile devices worldwide, is not unfamiliar..
  8. TV-Smartphone Combo Dominates Multiscreen Consumption Google study looks at sequential and complementary use cases . AdWeek . 29 Aug 2012 . Tim . Peterson . 2012-08-31.
  9. Americans augment Olympics TV viewing with social networks, online video, finds Pew . Broadcast Engineering . 8 Aug 2012 . Phil . Kurz . 2012-09-04 . As America becomes a multiscreen society, so too has the way Americans are following the London Olympics.....
  10. Haivision, Wowza, Mirror Image, Cisco Offer Multi-Screen Advice . Streaming Media . 4 May 2012 . Troy . Dreier . 2012-09-04 .
  11. By the numbers: How the Olympics helped to take multi-screen mainstream . GigaOM . 16 Aug 2012 . Janko . Roettgers . 2012-09-04 . https://web.archive.org/web/20120821154753/http://gigaom.com/video/olympic-multiscreen-numbers/ . 21 August 2012 . dead .
  12. Web site: Global Online Consumers and Multi-Screen Media: Today and Tomorrow . 2012-08-30 . The Nielsen Company . May 2012.
  13. Web site: Cisco buys ExtendMedia for multi-screen video mayhem . 2012-08-30 . Lynley, Matthew . August 26, 2010 . VentureBeat.
  14. Web site: Navigating the new multi-screen world: Insights show how consumers use different devices together . 2012-08-30 . Pham, Dai . August 29, 2012 . Google Mobile Blog.

This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "Multi-screen video".

Except where otherwise indicated, Everything.Explained.Today is © Copyright 2009-2024, A B Cryer, All Rights Reserved. Cookie policy.