| MullenLowe U.S. | |
| Foundation: | 1970 |
| Location City: | Boston |
| Locations: | 4 |
| Founder: | Jim Mullen |
| Key People: | Lee Newman, CEO |
| Industry: | Advertising, Marketing |
| Services: | Creative, public relations, full-service media, analytics. |
| Parent: | Interpublic Group of Companies (IPG) |
| Homepage: | mullenlowe.com |
MullenLowe U.S. is a Boston, Massachusetts-based advertising and marketing communications agency, a part of MullenLowe Group owned by multinational advertising network Interpublic Group of Companies (IPG). It has regional offices in Los Angeles, New York City and Winston-Salem, North Carolina. The agency provides creative, media, brand planning, direct-marketing, interactive, design, and public relations.
Lee Newman is MullenLowe U.S.'s CEO.[1]
MullenLowe U.S., originally known as Mullen Advertising, was founded in 1970 in Wenham, Massachusetts by Jim Mullen, a biophysicist and racing sailor.[2] Three years later, the company hired Paul Silverman as its original creative director.[3] Other early employees included then-Chief Operating Officer Joe Grimaldi, who would go on to become Chairman of MullenLowe U.S., and the agency's fourth partner and executive creative director Edward Boches.[4] [5]
In April 1999, Mullen Advertising, by then the largest independent agency in New England, was acquired by Interpublic Group of Companies.[6] In October 1999, Jim Mullen stepped down and turned the CEO duties over to Joe Grimaldi.[7]
In January 2001, Interpublic merged Mullen with another of its holdings, Winston-Salem, North Carolina-based agency Long Haymes Carr (LHC). LHC was renamed as Mullen/LHC.[8]
In 2011, the agency was named to Ad Age's A-List as the third best agency in the country.[9] In the same year, American business magazine Fast Company named Mullen to its top 10 innovative marketing and advertising companies.[10]
In December 2013, Alex Leikikh succeeded Joe Grimaldi as Mullen's CEO.[11]
In May 2015, Interpublic merged Mullen with global agency Lowe & Partners, creating MullenLowe Group, and Mullen's US offices were renamed as MullenLowe U.S. Mullen CEO Alex Leikikh became Worldwide CEO of MullenLowe Group.[12] Lee Newman was appointed MullenLowe U.S. CEO.[1]
MullenLowe U.S. is headquartered at 40 Broad Street in Boston, where it moved on June 1, 2009, following 22 years in a manor house in Wenham, Massachusetts.[13] Additional offices are located in Los Angeles, New York City, and Winston-Salem North Carolina. The agency is part of MullenLowe Group's network of 90+ offices in over 65 locations around the world.[14]
MullenLowe U.S. belongs to the similarly-named division of the global network, MullenLowe, which focuses on brand strategy, communications planning and through-the-line advertising. MullenLowe sits alongside three other divisions of MullenLowe Group: MullenLowe Comms, Mediahub, and MullenLowe Profero.[15]
One of MullenLowe U.S.'s more notable campaigns was creating the Monster.com Super Bowl commercial When I Grow Up.[16] The agency has also gotten press coverage for its E*TRADE Superbowl ads with the tagline "Don't Get Mad, Get E-Trade".[17] In 2022, KFC has named MullenLowe as the brand's creative agency of record.[18]