Muck Rack Explained

Muck Rack
Founder:Gregory Galant, Lee Semel
Industry:software
Revenue: (2023)[1]
Advertising:AdSense
Registration:Optional
Company Type:Private
Location City:Miami, Florida
Location Country:U.S.
Area Served:Worldwide
Key People:
Num Employees:250 (fully employed) (2023)[4]
Num Users:310 million MAU (February 2023)[5]
Current Status:Active
Website Type:Software Development, News aggregator
Ceo:Gregory Galant

Muck Rack is a software database for journalists and public relation offices founded in 2009 by Gregory Galant and Lee Semel.[6] [7] It is free for journalists and subscription-based for public relation offices, and a news aggregator of works by registered journalist.[8]

According to Journalist Magazine, Muck Rack indexes every tweet sent by registered journalists, and if tweets contain a link to an article they have written, that article too is indexed. It also sends a daily email to registered members on what other journalists are talking about on social media.

Company overview

Muck Rack was founded in New York, and headquartered in Miami, Florida.[9] It was founded in 2009 by entrepreneurs Gregory Galant and Lee Semel, who served as the CEO.[10] [11] The company is funded by Susquehanna Growth Equity, LLC.[12] In 2023, it announced the launch of PressPal.ai.[13] Muck Rack has been reportedly praised for its credibility and easy work for journalists and PR Agencies.[14]

History

Muck Rack was founded in 2009 by Gregory Galant and Lee Semel and they came from a Brooklyn based company called Sawhorse Media, LLC.[15]

In 2018, Muck Rack became more notable as a news aggregator and a social network for journalist. Natasha Tynes, a journalist and author said that the site allows the users to immediately see who is sharing his/her link by adding a bookmark to the user's browser.[16]

Since 2011, Muck Rack launched a software developing company.[17] In 2023 announced the launch of their AI called, PressPal.ai.

Researches and database

Muck Rack was established for the purpose of collecting information about journalist. It also serve as a database for a user (journalist) and PR agents on subscription.[18] Data collected from Muck Rack are indexed as news aggregate. It helps also in twitter juggling which tells a journalist the top stories on Twitter.[19]

External links

Notes and References

  1. Web site: Muck Rack Named to Inc. 5000. August 15, 2023. Business wire. March 1, 2024. October 2, 2023. https://web.archive.org/web/20231002031201/https://www.businesswire.com/news/home/20230815175243/en/Muck-Rack-Named-to-Inc.-5000. live.
  2. Web site: Muck Rack Appoints First Ever Chief Marketing Officer. July 5, 2023. Business Wire via Yahoo finance. en. July 5, 2023. March 2, 2024. https://web.archive.org/web/20240302012433/https://finance.yahoo.com/news/muck-rack-appoints-first-ever-130000123.html. live.
  3. Web site: Muck Rack, the journalist database, raises $180M in its first outside funding. September 7, 2022. Tech crunch. en. March 1, 2024. December 4, 2023. https://web.archive.org/web/20231204012423/https://techcrunch.com/2022/09/07/muck-rack-the-journalist-database-raises-180m-in-its-first-outside-funding/. live.
  4. Web site: Muck Rack recognized as a Best Company for Remote Workers for a second year by Quartz. Muck Rack News. October 6, 2023. 1 March 2024. March 2, 2024. https://web.archive.org/web/20240302012434/https://muckrack.com/blog/2023/10/06/best-company-for-remote-workers-quartz. live.
  5. Web site: Muck Rack Monitoring now includes more than 600,000 media outlets, 3.5 million articles a day. 2024-03-01. www.muckrack.com. en. March 27, 2023. https://web.archive.org/web/20230327043819/https://muckrack.com/blog/2023/03/21/global-media-monitoring-expansion. live.
  6. Web site: Gregory Galant . March 1, 2024 . Muck Rack, LLC . January 30, 2024 . https://web.archive.org/web/20240130091319/https://muckrack.com/gregory . live .
  7. Web site: Sarah Marshall . How journalists can use Muck Rack as a portfolio platform . 2024-03-01 . journalism.co.uk . en-US . 28 September 2012. October 3, 2022 . https://web.archive.org/web/20221003014905/https://www.journalism.co.uk/news/how-journalists-can-use-muck-rack-as-a-portfolio-platform/s2/a550527/ . live .
  8. Muck Rack launches Public Relations Management platform . Davis . Kim . June 9, 2020 . PR Week . March 1, 2024 . June 9, 2023 . https://web.archive.org/web/20230609150450/https://www.prweek.com/article/1684873/muck-rack-launches-public-relations-management-platform . live .
  9. Web site: Muck Rack. CB Insight. March 1, 2024. March 2, 2024. https://web.archive.org/web/20240302113600/https://www.cbinsights.com/company/muck-rack. live.
  10. News: Baliva. Zach. August 4, 2023. Building Muck Rack: How 2 Friends Created an Industry-Leading Platform. Built In. March 2, 2024. March 2, 2024. https://web.archive.org/web/20240302012938/https://builtin.com/brand-studio/building-muck-rack-how-two-friends-created-industry-leading-platform. live.
  11. Web site: Greg Galant 05C Co-Founder and CEO of Muck Rack, Miami, FL. Advancement and Alumni Engagement. March 2, 2024. March 5, 2022. https://web.archive.org/web/20220305190057/https://together.emory.edu/alumni/awards/40-under-forty/greg-galant. live.
  12. News: Muck Rack Receives $180 Million Series A Investment From Susquehanna Growth Equity. June 18, 2008. Business Wire. March 2, 2024. November 4, 2022. https://web.archive.org/web/20221104190752/https://www.businesswire.com/news/home/20220907005135/en/Muck-Rack-Receives-180-Million-Series-A-Investment-From-Susquehanna-Growth-Equity. live.
  13. Introducing PressPal.ai, an AI-powered tool that surfaces relevant journalists based on press release keywords . Muck Rack . April 6, 2023 . March 2, 2024 . March 2, 2024 . https://web.archive.org/web/20240302012434/https://muckrack.com/blog/2023/04/06/introducing-presspal-ai . live .
  14. News: Why I choose Muck Rack over Cision and Meltwater. Michael Smart PR Agency. March 2, 2024. Smart. Michael. March 2, 2024. https://web.archive.org/web/20240302012725/https://michaelsmartpr.com/why-i-choose-muck-rack-over-cision-and-meltwater/. live.
  15. Web site: Want to Watch the Media Hug Twitter in Real-Time? This Is the Site for You . All Things D . April 16, 2009 . 2 March 2024 . February 15, 2022 . https://web.archive.org/web/20220215024219/https://allthingsd.com/20090416/want-to-watch-the-media-hug-twitter-in-real-time-this-is-the-site-for-you/ . live .
  16. Web site: Reporters: Use the Muck Rack bookmarklet to see who shared your news story. Tunes. Natasha. 30 October 2018. International Center for Journalists. 2 March 2024. March 2, 2024. https://web.archive.org/web/20240302014838/https://ijnet.org/en/story/reporters-use-muck-rack-bookmarklet-see-who-shared-your-news-story. live.
  17. News: Muck Rack's Global Media Monitoring Now Covers Over 600,000 Outlets . Financial Post . 21 March 2023 . en . March 2, 2024 . March 2, 2024 . https://web.archive.org/web/20240302113602/https://financialpost.com/pmn/press-releases-pmn/business-wire-news-releases-pmn/muck-racks-global-media-monitoring-now-covers-over-600000-outlets . live .
  18. Web site: Muck Rack; Now A Good Thing For Journalists. April 17, 2009. 2 March 2024. Media Jobs Daily. March 2, 2024. https://web.archive.org/web/20240302113607/https://www.mediabistro.com/career-advice/. live.
  19. Web site: Muck Rack helps you follow journalists on Twitter. Poynter. April 17, 2009. 2 March 2024. February 13, 2014. https://web.archive.org/web/20140213014329/http://www.poynter.org/latest-news/mediawire/95273/muck-rack-helps-you-follow-journalists-on-twitter/. live.