Ms. Rachel Explained

Ms. Rachel
Birth Name:Rachel Griffin
Birth Date:30 November 1982
Birth Place:Biddeford, Maine, United States
Channel Direct Url:@msrachel
Channel Display Name:Ms Rachel - Toddler Learning Videos
Years Active:2019–present
Subscribers:10.5 million
Subscriber Date:July 13, 2024
Views:7 billion
View Date:July 13, 2024
Language:English
Silver Button:yes
Silver Year:2021
Gold Button:yes
Gold Year:2022
Diamond Button:yes
Diamond Year:2024
Stats Update:July 3, 2024
Spouse:Aron Accurso
Education:

Rachel Anne Accurso[1] (née Griffin), better known as Ms. Rachel, is an American YouTuber, social media personality, songwriter, and educator. She is best known for creating the YouTube series Songs for Littles, a children's music series focused on language development for toddlers and infants.

Life and career

Early life

Accurso was born in Biddeford, Maine and raised in Sanford, Maine. She attended Sanford High School, where she did theatre, and the University of Southern Maine.[2] She earned a master's degree in music education from New York University in 2016[3] and worked as a music teacher at a public preschool in New York City before starting her YouTube channel., she is pursuing a second master's degree in early childhood education.

Internet career

Accurso started her YouTube channel in 2019 under the name Ms. Rachel with her husband, Broadway music director and composer Aron Accurso; they created the channel in response to the lack of media resources for her son who had a speech delay and did not say his first word until he was two years old.[4] [5] She created Songs for Littles, a children's music YouTube series made up of a combination of classic children's songs, such as nursery rhymes, and original music for toddlers and infants.[6] It was originally started as an in-person class led by Accurso and was inspired by the techniques of her son's early childhood intervention speech therapist with a focus on language development milestones and inclusive subject matter. The channel became especially popular starting in 2020 during the COVID-19 pandemic and has over ten million subscribers .[7]

Songs for Littles features Accurso as the star, with her signature outfit of a pink shirt with overalls and a headband, alongside diverse cast and crew members including actress and teacher Keisha Gilles, diversity and inclusion consultant Alexa Smith, speech therapist Frida Matute, animator and editor Beth Jean, singer-songwriter Jules Hoffman,[8] actress Natalie Kaye Clater, and Accurso's husband Aron, the last of whom writes and arranges music for the series and operates two puppet characters named Georgie and Herbie.[9] [10] Accurso also became popular on TikTok as Ms. Rachel, where she had over two and a half million followers by March 2023. Accurso took a break from TikTok in February 2023, citing her mental health. The break was assumed by fans to be in response to backlash from some parents on the platform against Accurso's co-star Jules Hoffman for using they/them pronouns.[11] That same month, Accurso returned to TikTok while she and Songs for Littles were signed to Creative Artists Agency. In June 2024, Accurso received backlash and a boycott campaign from conservatives after she posted a video on TikTok wishing viewers a happy Pride Month.[12]

Fundraising

Accurso announced a fundraising campaign in a video published on May 12, 2024 to her TikTok and Instagram accounts. She offered to make videos on Cameo, a website that allows users to pay for a personalized video with a message of their choice. Accurso stated that all revenue from the videos will go to Save the Children's emergency fund, mentioning the Gaza Strip, Sudan, Ukraine, and the Democratic Republic of the Congo. In a couple of hours, she had raised over $50,000 from 500 Cameo requests, which she later paused to record the requested videos.[13] Accurso has stated that she has been bullied online for the matter, stating that she cares "deeply for all children".[14] She has since disabled comments on her YouTube and Instagram accounts.

Notes and References

  1. Ms Rachel & Elmo Get Ready For School - ABC Song, Numbers, Colors - Toddler & Preschool Learning. "My middle name is Anne. My full name is Rachel Anne Accurso.". 15 August 2024. Accurso, Rachel. 24:31.
  2. Web site: Goldberg . Lee . Former Maine teacher 'Ms Rachel' posts educational videos for the masses . . April 27, 2023 . April 10, 2023 . April 27, 2023 . https://web.archive.org/web/20230427185154/https://www.newscentermaine.com/article/news/education/miss-rachel-youtube-videos-maine-teacher-teaching-videos-for-kids-online/97-4d234731-b76b-435c-9f5c-ecd3c027dacc . live .
  3. Web site: 2024-05-14 . 2024 Dorothy Height Distinguished Alumni Award Honoree: Rachel Griffin-Accurso (MA '16) NYU Steinhardt . 2024-05-28 . steinhardt.nyu.edu . en.
  4. Web site: Hogan . Kate . Internet Sensation Ms. Rachel on Her Break from TikTok: 'Self-Care Is Important' . . March 11, 2023 . March 3, 2023 . March 11, 2023 . https://web.archive.org/web/20230311110714/https://people.com/parents/ms-rachel-on-break-from-tiktok-youtube-success/ . live .
  5. Web site: Hanson . Kait . Who is Ms. Rachel and why are your kids obsessed with her? . . March 11, 2023 . December 7, 2022 . March 11, 2023 . https://web.archive.org/web/20230311110713/https://www.today.com/parents/family/who-is-ms-rachel-rcna60194 . live .
  6. Web site: Thompson Payton . L'Oreal . Screen time may not be as bad for children as previously thought . . March 11, 2023 . October 19, 2022 . March 11, 2023 . https://web.archive.org/web/20230311110715/https://fortune.com/well/2022/10/19/screen-time-cognitive-development-in-kids/ . live .
  7. Jones . CT . A Kids YouTuber Uses They/Them Pronouns. Some Parents Just Found Out -- And Lost Their Minds . . April 27, 2023 . March 10, 2023 . April 27, 2023 . https://web.archive.org/web/20230427185154/https://www.rollingstone.com/culture/culture-news/songs-for-littles-tiktok-parents-jules-ms-rachel-1234694629/ . live .
  8. Web site: Hanson . Kait . Ms. Rachel returns to social media with honest message about 'boundaries' . Today . March 11, 2023 . March 7, 2023 . March 11, 2023 . https://web.archive.org/web/20230311073735/https://www.today.com/parents/family/ms-rachel-returns-to-social-media-rcna73628 . live .
  9. Web site: Borresen . Kelsey . 12 Kids' TV Shows That Experts Let Their Own Children Watch . . March 11, 2023 . December 8, 2022 . March 11, 2023 . https://web.archive.org/web/20230311110715/https://www.huffpost.com/entry/kids-tv-shows-child-development-experts_l_638f990de4b0411f9e7cf6aa . live .
  10. Web site: Hailu . Selome . Ms. Rachel and 'Songs for Littles' Sign With CAA . . March 11, 2023 . March 7, 2023 . March 10, 2023 . https://web.archive.org/web/20230310170009/https://variety.com/2023/tv/news/ms-rachel-songs-for-littles-caa-1235545617/ . live .
  11. Web site: Sung . Morgan . Viral kids' star Ms. Rachel is taking a break from social media after backlash over co-star who uses they/them pronouns . . March 11, 2023 . March 2, 2023 . March 10, 2023 . https://web.archive.org/web/20230310211240/https://www.nbcnews.com/pop-culture/viral/ms-rachel-social-media-break-jules-tiktok-rcna73005 . live .
  12. Web site: The backlash against children's YouTuber Ms Rachel, explained. Delgado. Sam. Vox. June 6, 2024. June 8, 2024.
  13. News: Karimi . Faith . This popular YouTuber launched a campaign to help kids in Gaza and other conflict zones. Then came the angry comments . 23 May 2024 . CNN . 22 May 2024 . en.
  14. News: Tolentino . Daysia . Viral kids creator Ms. Rachel says she experienced bullying after fundraising for children in Gaza . 23 May 2024 . NBC News . 17 May 2024 . en.