MrBeast Burger explained

MrBeast Burger
Industry:Fast food
Founded: in Wilson, North Carolina
Founder:Jimmy Donaldson in partnership with Virtual Dining Concepts, LLC
Num Locations:1 physical restaurant (2022)[1]

MrBeast Burger is an American virtual restaurant founded and developed by internet personality Jimmy Donaldson (MrBeast), in partnership with Virtual Dining Concepts, LLC.[2] There are virtual locations in North America and Europe,[3] with plans to expand to more countries and increase the number of locations significantly.[4]

The chains feature a menu consisting of various burgers, french fries, desserts, and canned beverages. Customers order food from a delivery app,[5] which in turn is prepared at the brick-and-mortar locations of contracted restaurants.[6] [7]

History

Pre-release

Although it is unclear when Donaldson began working on MrBeast Burger, he said on his Twitter account that he had been planning on the release "for forever". Will Hyde, a manager for Donaldson's YouTube channel, said that the project had been in the works for several months,[8] while Reed Duchscher, another manager, stated that it had been planned for over a year.[9] The official Twitter account for MrBeast Burger was created on August 12, 2020, and locations began appearing to users on delivery apps days before the official release.[10]

Official opening

The first MrBeast Burger location officially opened on November 10, 2020, in Wilson, North Carolina. This location, which was a temporarily redecorated Burger Boy restaurant, was the only physical location of the store. As part of a YouTube video, Donaldson advertised free food and gave away money, technology, and even a new car to patrons who lined up in the building's drive-through.[11] The event attracted thousands of customers, with the line reaching as far as 20 miles at times.[12]

Although police worked to control traffic, the line eventually became too long to handle and, at the request of the police department, the line was closed.[13] [14] [15] Donaldson uploaded a video of this event to his YouTube channel on December 19, 2020, where he officially announced the chain's opening with pop-up and contracted 300 locations across the United States.[16] Donaldson also announced that a portion of each order would be donated to charities helping to ensure food security worldwide.[17] [18]

MrBeast Burger rapidly rose to popularity after it was announced. Shortly after the video was uploaded, it reached the #1 trending spot on YouTube, and the corresponding MrBeast Burger apps rose to the top spot on the Apple App Store and Google Play Store. The apps were downloaded at such a rate that servers became overwhelmed, causing temporary service outages for some users.[19] The issue was fixed shortly thereafter. Due to its surge in popularity, almost all of the pop-up and contracted 300 locations reported running out of food on the first night.[20]

Three months after its opening, MrBeast Burger passed 1 million burgers sold.[21] [22]

On April 26, 2021, MrBeast Burger announced a partnership with YouTuber Dream involving the introduction of a new limited-time Dream Burger featuring two smashed beef patties, American cheese, lettuce, mayo, bacon, two pickles, and smashed avocado.[23]

On October 7, 2021, Christopher Hedgecock filed a class action complaint against Virtual Dining Concepts. Hedgecock claimed to have been overcharged by $3.16 on a Beast Style Burger Combo, despite Oregon law prohibiting the charge of sales tax on fast food.[24] [25] [26]

On March 18, 2022, Donaldson uploaded a video on his MrBeast 2 channel, titled "I Made 100 People Try This!". It featured the release of the newest item on the MrBeast Burger menu, the Shrek Quesadilla. Universal Studios had allowed him to license the Shrek IP. The quesadilla consists of two beef patties, cheese, pickles, and onions.[27]

Expansion

Since its initial opening, plans for the expansion of MrBeast Burger locations have been announced. Following complaints from fans who did not live in areas served by delivery, Donaldson acknowledged the issue and stated that efforts were underway to double and triple the number of locations.[28]

The first locations in Canada were opened in early February, with locations in Toronto, Edmonton, Calgary,[29] with additional locations opening shortly after in Vancouver, Halifax and in Winnipeg. The first locations in the United Kingdom (UK) opened in early May, with five locations.[30]

On August 30, 2022, Donaldson announced that he would bring a MrBeast Burger shop to the American Dream Mall in East Rutherford, New Jersey, near New York City, to be the location of his first U.S. restaurant.[31] The restaurant then proceeded to open on September 4, 2022, where thousands of patrons flooded the mall so much so that New Jersey state troopers were called in to control the crowd situation.[32]

It also opened its first Southeast Asian virtual location in the Philippines in partnership with JustKitchen Philippines and GrabFood on March 22, 2023.[33] [34]

MrBeast Burger has over 300 virtual locations across the US mainland, and a location in Puerto Rico.[35] In 2023, the business came to Mexico.[36] In 2024, the chain debuted in Brazil.[37]

Reception

Quality concerns

Upon opening, MrBeast Burger received mixed reviews.[38] Many customers shared their opinions on Twitter, with some praising the chain[39] while others complained of poor service and long wait times.[40] Additionally, accusations surfaced that chains were serving raw food.[41] [42] [43]

Although many customers tried to contact Donaldson to express their complaints directly, others came to Donaldson's defense and redirected the blame to the restaurants preparing the orders. Because the chain is operated as a ghost kitchen, the orders are cooked by staff of the contracted restaurant,[44] [45] [46] hence the quality of an order can be dependent on the location it was ordered from. Donaldson addressed the complaints on Twitter, stating, "I'll be the first to admit we are not perfect!...[S]ome people had problems and I will gladly refund them and do what I have to to make it right!"[47]

Benefit to struggling restaurants

MrBeast Burger became a second source of revenue for struggling restaurants during the COVID-19 pandemic. The chain featured a menu that easily suits many restaurant kitchens without the need for new equipment or training. One location outside Dallas reported earning over $7,000 on their first day open.[48] [49] Most of the restaurants which MrBeast Burger operates from are Buca di Beppos, Bertucci's, and Bravo! Italian Kitchens,[50] [51] but other restaurants can also apply to become a MrBeast Burger location.[52]

Lawsuit

On June 17, 2023, after a fan tweeted a query on the deletion of the MrBeast Burger announcement video, Donaldson replied, stating that he is "moving on from MrBeast Burger" to "focus on Feastables and making snacks". He said he regrets signing "a bad deal" with Virtual Dining Concepts, LLC, but said the company "won't let me stop even though it's terrible for my brand". Donaldson's replies were deleted soon after.[53] [54] [55] [56]

On July 31, 2023, MrBeast (Jimmy Donaldson) filed a lawsuit against Virtual Dining Concepts for breach of contract. Donaldson's complaint stated his belief that the company behind his chain has failed to uphold the quality he so desired, alleging that it was more focused on its own growth than the quality of the venture's product. The filing also stated that Virtual Dining Concepts trademarked MrBeast without the knowledge of Donaldson, and because of such, Donaldson has not received any compensation from MrBeast Burger.[57] [58] [59] [60] [61]

Virtual Dining's lawyers quickly dismissed the complaints and alleged that Donaldson's allegations are "riddled with false statements and inaccuracies", noting that Donaldson recently attempted to negotiate a new contract with Virtual Dining. The firm, represented by Greenberg Traurig, further claims that Donaldson used "bullying tactics" in order to escape from his existing contractual obligations without sensible reasoning. Virtual Dining "had hoped Mr. Donaldson would act honorably", but said he had "elevated greed over his word and the truth", and that he "will face the consequences in court when Virtual Dining files claims against him". The case will be heard in the United States District Court for the Southern District of New York, with no judge assigned as of yet.[62] [63] [64]

See also

Notes and References

  1. Web site: Kanzler . Kaitlyn . September 4, 2022 . Beast Mode at American Dream: MrBeast Burger opens first location to thousands of fans . live . https://web.archive.org/web/20220905022705/https://www.northjersey.com/story/news/local/2022/09/04/mrbeast-burger-restaurant-opens-american-dream-mall-nj/65467642007/ . September 5, 2022 . September 5, 2022 . . en-US . Woodland Park, NJ, USA.
  2. Web site: . . December 21, 2020 . MrBeast Burger Crashes the Virtual Dining Scene . live . https://web.archive.org/web/20221020134609/https://www.qsrmagazine.com/news/mrbeast-burger-crashes-virtual-dining-scene . October 20, 2022 . January 26, 2021 . QSR magazine . en.
  3. Web site: Weiss . Geoff . MrBeast Burger Adds Vegan Options In Partnership With Impossible Foods . Tubefilter . November 3, 2021 . 22 November 2021 . November 22, 2021 . https://web.archive.org/web/20211122203918/https://www.tubefilter.com/2021/11/03/mrbeast-burger-adds-vegan-impossible-burgers/ . live .
  4. Web site: Perine . Aaron . December 20, 2022 . MrBeast Announces Plan to Expand MrBeast Burger Restaurants . live . https://web.archive.org/web/20221021012531/https://comicbook.com/irl/news/mrbeast-burger-restaurants-expand/ . October 21, 2022 . 26 January 2021 . comicbook / irl . en.
  5. Web site: Post . Susan . January 7, 2021 . YouTuber MrBeast Brings Burgers to Columbus . live . https://web.archive.org/web/20221018213908/https://columbusunderground.com/youtuber-mrbeast-brings-burgers-to-columbus-sp1/ . October 18, 2022 . January 27, 2021 . Columbus Underground . en-US.
  6. Web site: . . December 22, 2020 . YouTube Star Brings "Ghost Kitchen" Burger Chain to Pasadena – Pasadena Weekendr . live . https://web.archive.org/web/20221018185502/https://www.pasadenanow.com/weekendr/youtube-star-brings-ghost-kitchen-burger-chain-to-pasadena/ . October 18, 2022 . January 26, 2021 . The Pasadena Now WEEKENDR . en.
  7. News: Zwiezen . Zack . January 10, 2021 . I Accidentally Ordered Burgers From A YouTuber . en-us . Kotaku . live . January 27, 2021 . https://web.archive.org/web/20221017193551/https://kotaku.com/i-accidentally-ordered-burgers-from-a-youtuber-1845965201 . October 17, 2022.
  8. Web site: Olphin . Olivia . November 11, 2020 . Mr Beast Burger: YouTuber takes over Burger Boy restaurant for a good cause . live . https://web.archive.org/web/20221020211453/https://www.thefocus.news/celebrity/mr-beast-burger/ . October 20, 2022 . January 26, 2021 . The Focus . Wilson Daily Times . en.
  9. News: Gwilliam . Michael . January 5, 2021 . MrBeast's manager explains how MrBeast Burger & restaurants were picked . en . Dexerto . live . February 7, 2022 . https://web.archive.org/web/20221202070401/https://www.dexerto.com/entertainment/mrbeasts-manager-explains-how-mrbeast-burger-restaurants-were-picked-1490048/ . December 2, 2022.
  10. Web site: Tierney . Kevin . November 26, 2020 . Second Seamless page pops up with Plymouth Meeting Mall's address. Plus, more on Flavortown . dead . https://web.archive.org/web/20221016201907/https://morethanthecurve.com/second-seamless-page-pops-up-with-plymouth-meeting-malls-address-plus-more-on-flavortown/ . October 16, 2022 . January 26, 2021 . MoreThanTheCurve.
  11. News: . . December 22, 2020 . Burgers with a side of iPads? YouTuber opens fast-food chain, gives away money, gadgets . en . . . Noida, Uttar Pradesh, India . New Delhi, India . live . January 26, 2021 . https://web.archive.org/web/20221018220955/https://indianexpress.com/article/trending/trending-globally/mrbeast-youtube-burger-ipad-gifts-7112546/ . October 18, 2022 . 70274541.
  12. Web site: Weiss . Geoff . December 21, 2020 . MrBeast's Latest Video Stunt Spawns Nationwide, Delivery-Only Burger Chain . live . https://web.archive.org/web/20221020134525/https://www.tubefilter.com/2020/12/21/mrbeast-video-stunt-spawns-burger-chain/ . October 20, 2022 . January 26, 2021 . Tubefilter . en.
  13. Web site: 10,000 People Swarmed a New Mall Restaurant. The Owner? YouTuber MrBeast . Bon Appetit . September 6, 2022 . December 4, 2023 . December 4, 2023 . https://web.archive.org/web/20231204204153/https://www.bonappetit.com/story/mrbeast-burger-restaurant-opening . live .
  14. Web site: Behr . Felix . December 28, 2020 . This YouTube Star Just Started His Own Burger Chain . live . https://web.archive.org/web/20221203134503/https://www.mashed.com/303180/this-youtube-star-just-started-his-own-burger-chain/ . December 3, 2022 . 26 January 2021 . Mashed.com . en.
  15. News: . . December 23, 2020 . This American YouTuber pays people to eat a burger at his newly opened restaurant - Times of India . en . . . Mumbai, Maharashtra, India . live . January 27, 2021 . https://web.archive.org/web/20221016201900/https://timesofindia.indiatimes.com/life-style/food-news/this-american-youtuber-pays-people-to-eat-a-burger-at-his-newly-opened-restaurant/articleshow/79923982.cms . October 16, 2022 . 0971-8257 . 23379369.
  16. I Opened A Restaurant That Pays You To Eat At It . December 19, 2020 . Donaldson . Jimmy . Video . en . MrBeast . MrBeast . 9:31 . 26 January 2020 . https://web.archive.org/web/20230207134954/https://www.youtube.com/watch?v=dg2Ag3e8W-Q . 7 February 2023 . live . YouTube.
  17. Web site: . . December 24, 2020 . This YouTuber pays people to eat at his restaurant . live . https://web.archive.org/web/20221021012531/https://www.businesstoday.in/latest/trends/story/this-american-youtuber-pays-people-to-eat-burger-at-his-restaurant-mr-beast-jimmy-donaldson-282510-2020-12-24 . October 21, 2022 . January 27, 2021 . www.businesstoday.in . en.
  18. Web site: . . 8 January 2021 . You Can Now Order MrBeast's Delivery Only Burgers in Dallas, Houston, Austin and Surrounding Cities . live . https://web.archive.org/web/20220212110540/https://texasislife.com/food/you-can-now-order-mrbeasts-delivery-only-burgers-in-dallas-houston-austin-and-surrounding-cities/ . 12 February 2022 . 27 January 2021 . Texas is Life . en-US.
  19. Web site: Watson . Amie . The Untold Truth Of MrBeast Burger - Mashed . Mashed.com . 26 January 2021 . 7 January 2021 . January 18, 2021 . https://web.archive.org/web/20210118072446/https://www.mashed.com/308763/the-untold-truth-of-mrbeast-burger/ . live .
  20. Web site: Wilusz . Ryan . 8 January 2021 . Charitable YouTube star MrBeast is selling food out of a Knoxville ghost kitchen . live . https://web.archive.org/web/20220814182529/https://www.knoxnews.com/story/news/2021/01/09/youtube-star-mrbeast-selling-food-out-knoxville-ghost-kitchen/6584459002/ . 14 August 2022 . 27 January 2021 . Knoxville News Sentinel . en-US.
  21. Web site: Breaking Down MrBeast Burger's first 1 Million Burgers. Restaurant Business Online. Guzkowski. Joe. March 12, 2021. March 16, 2021. November 27, 2022. https://web.archive.org/web/20221127030819/https://www.restaurantbusinessonline.com/financing/breaking-down-mrbeast-burgers-first-1-million-burgers. live.
  22. Web site: Ghost Kitchen . KROC . December 2022 . 24 October 2023 . June 5, 2023 . https://web.archive.org/web/20230605212605/https://kroc.com/mrbeast-burger-is-now-open-in-rochester/ . live .
  23. Web site: . . 26 April 2021 . MrBeast Burger Releases New Dream Burger . live . https://web.archive.org/web/20221016234509/https://www.qsrmagazine.com/news/mrbeast-burger-releases-new-dream-burger . 16 October 2022 . 27 April 2021 . QSR magazine . en.
  24. Web site: 2021-10-11 . Class Action Claims Mr. Beast Burger Charged Hidden Tax on Fast Food in Oregon . 2023-08-02 . ClassAction.org . en . August 2, 2023 . https://web.archive.org/web/20230802132217/https://www.classaction.org/news/class-action-claims-mr.-beast-burger-charged-hidden-tax-on-fast-food-in-oregon . live .
  25. Web site: 2021-10-07 . Hedgecock v. Virtual Dining Concepts, LLC . 2023-08-02 . ClassAction.org . October 22, 2021 . https://web.archive.org/web/20211022161941/https://www.classaction.org/media/hedgecock-v-virtual-dining-concepts-llc.pdf . live .
  26. Web site: MrBeast Burger Surcharge Tax Class Action Lawsuit - Illegal Hidden Tax . Consider the Consumer . 6 November 2023 . October 19, 2021 . November 6, 2023 . https://web.archive.org/web/20231106174023/https://considertheconsumer.com/consumer-class-actions/mrbeast-burger-surcharge-tax-class-action-lawsuit-oregon-customers-claim-illegal-hidden-charges . live .
  27. Web site: MrBeast Burger goes green with the Shrek Quesadilla . March 16, 2022 . March 26, 2022 . October 20, 2022 . https://web.archive.org/web/20221020205922/https://www.tubefilter.com/2022/03/16/mrbeast-burger-shrek-quesadilla-merch/ . live .
  28. 1340756841454850049 . MrBeastYT. I see your tweets and I'm trying to double and triple the amount of restaurants asap! I want you all to be able to try a MrBeast Burgers . MrBeast . December 20, 2020 . March 24, 2021.
  29. Web site: Doradea . Karen . 8 February 2021 . MrBeast burgers are now available in Canada . live . https://web.archive.org/web/20221226090031/https://dailyhive.com/vancouver/mrbeast-burgers-toronto-canada . 26 December 2022 . 24 March 2021 . dailyhive.com . en.
  30. News: Cooney . Bill . MrBeast Burger is now officially available in the UK . 7 February 2022 . Dexerto . 11 May 2021 . February 7, 2022 . https://web.archive.org/web/20220207133420/https://www.dexerto.com/entertainment/mrbeast-burger-is-now-officially-available-in-the-uk-1570843/ . live .
  31. News: Pries . Allison . MrBeast Burger picks American Dream as location of its first restaurant . 30 August 2022 . NJ.com . NJ Advance Media . 30 August 2022 . August 30, 2022 . https://web.archive.org/web/20220830171024/https://www.nj.com/news/2022/08/mrbeast-burger-picks-american-dream-as-location-of-its-first-restaurant.html . live .
  32. Web site: Over 10,000 Mr Beast fans showed . Mashable . September 6, 2022 . December 4, 2023 . December 4, 2023 . https://web.archive.org/web/20231204202955/https://mashable.com/article/mrbeast-burger-opening-american-dream . live .
  33. News: YouTube sensation MrBeast's burger chain coming to PH . ABS-CBN News . 21 March 2023 . March 21, 2023 . March 21, 2023 . https://web.archive.org/web/20230321104114/https://news.abs-cbn.com/life/03/21/23/youtube-sensation-mrbeasts-burger-chain-coming-to-ph . live .
  34. News: MrBeast Burger Comes to Philippines . GameOPS . 21 March 2023 . March 21, 2023 . March 21, 2023 . https://web.archive.org/web/20230321174502/https://www.gameops.net/2023/03/mrbeast-burger-comes-to-philippines.html . live .
  35. News: Kantrow-Vázquez . Michelle . MrBeast Burger opens 1st 'ghost kitchen' in Puerto Rico . 15 December 2022 . News is my Business . 14 December 2022 . December 15, 2022 . https://web.archive.org/web/20221215072546/https://newsismybusiness.com/mrbeast-burger-opens-1st-ghost-kitchen-in-puerto-rico/ . live .
  36. Web site: Arteaga . José Roberto . 2023-05-18 . Este es el plan de MrBeast Burger y Foodology en México . This is the plan of MrBeast Burger and Foodology in Mexico . 2023-06-18 . Forbes México . es-MX . June 18, 2023 . https://web.archive.org/web/20230618162806/https://www.forbes.com.mx/este-es-el-plan-de-mrbeast-burger-y-foodology-en-mexico/ . live .
  37. Web site: MrBeast Burger desembarca no Brasil: meta de 60 mil hambúrgueres no primeiro mês . 2024-05-22 . CNN Brasil . pt .
  38. Web site: Perine . Aaron . 15 January 2021 . MrBeast Burger Quality Debated by Fans . live . https://web.archive.org/web/20221021012534/https://comicbook.com/irl/news/mrbeast-burger-quality-debated/ . 21 October 2022 . 27 January 2021 . Comicbook / irl . en.
  39. Web site: Marston . Jennifer . 22 December 2020 . MrBeast Burgers' Overnight Success Actually Holds Some Lessons for Aspiring Virtual Restaurants . live . https://web.archive.org/web/20221018213911/https://thespoon.tech/mrbeast-burgers-overnight-success-actually-holds-some-lessons-for-aspiring-virtual-restaurants/ . 18 October 2022 . 27 January 2021 . The Spoon . en-US.
  40. Web site: Upadhyay . Nayna . 19 December 2020 . What is the cost of a MrBeast Burger? Customers say it looks like a 'dirty diaper' but 'tastes pretty great' . live . https://web.archive.org/web/20221017193551/https://meaww.com/jimmy-mr-beast-donaldson-you-tuber-launches-mr-beast-burger-taste-how-to-order-cost-store-locations . 17 October 2022 . 27 January 2021 . meaww.com . en.
  41. Web site: This Popular New Burger Chain Is Being Called Out for Terrible, Raw Food . Eat This, Not That . 18 May 2021 . 20 June 2021 . June 20, 2021 . https://web.archive.org/web/20210620184652/https://www.eatthis.com/news-mr-beast-criticized-for-terrible-raw-food/ . live .
  42. Web site: Fans accuse MrBeast Burger of selling raw food, and the internet is divided . Sportskeeda . 21 December 2020 . 20 June 2021 . May 12, 2021 . https://web.archive.org/web/20210512082658/https://www.sportskeeda.com/esports/fans-accuse-mrbeast-burger-selling-raw-food-internet-divided . live .
  43. News: Oh Seo-rin . "모르고 먹었나" 유튜버 영국남자 조쉬·올리, 햄버거 리뷰 중 곰팡이 핀 빵에 당황 . 25 May 2021 . TopStarNews . 14 May 2021 . ko . May 25, 2021 . https://web.archive.org/web/20210525154858/http://www.topstarnews.net/news/articleView.html?idxno=4989666 . live .
  44. Web site: Roman . Mandie . 22 December 2020 . We ordered the MrBeast burger and it was...fine. . live . https://web.archive.org/web/20221222052458/https://www.invenglobal.com/articles/12943/we-ordered-the-mrbeast-burger-and-it-wasfine . 22 December 2022 . 27 January 2021 . InvenGlobal . en.
  45. Web site: Corbett . Julia . 23 December 2020 . MrBeast Burger Comes to Reading . live . https://web.archive.org/web/20210516063543/https://thereadingpost.com/2020/12/23/mrbeast-burger-comes-to-reading/ . 16 May 2021 . 27 January 2021 . thereadingpost.com.
  46. Web site: Camba. Janelle. "MrBeast Burger": Good Food for a Good Cause. 2021-01-27. The Treaty. October 18, 2022. https://web.archive.org/web/20221018185508/https://khstreaty.com/3633/showcase/mrbeast-burger-good-food-for-a-good-cause/. live.
  47. 1340756211390660610 . MrBeastYT. I'll be the first to admit we are not perfect! An overwhelming majority of people are happy with their orders but yeah, some people had problems and I will gladly refund them and do what I have to to make it right!. MrBeast . December 20, 2020 . March 24, 2021.
  48. Web site: Caplan . Anna . 21 December 2020 . YouTuber MrBeast brings delivery-only burger chain to Dallas area, and business has been 'crazy' . bot: unknown . https://web.archive.org/web/20210126125426/https://www.dallasnews.com/food/restaurant-news/2020/12/21/youtuber-mrbeast-brings-delivery-only-burger-chain-to-north-texas-and-business-has-been-crazy/ . January 26, 2021 . 27 January 2021 . The Dallas Morning News . en .
  49. Web site: Borden . Noah . 30 December 2020 . You Can Finally Get Mr. Beast's Famous 'Deliver-Only' Burgers In Dallas . live . https://web.archive.org/web/20230212004300/https://www.narcity.com/dallas/mr-beast-burgers-in-dallas-is-booming-with-new-virtual-dining-concept . 12 February 2023 . 27 January 2021 . www.narcity.com . en-US.
  50. Web site: Barnes . Steve . 4 January 2021 . YouTube star MrBeast launches 300 takeout/delivery restaurants at once . live . https://web.archive.org/web/20221020205915/https://blog.timesunion.com/tablehopping/66922/youtube-star-mrbeast-launches-300-takeout-delivery-restaurants-at-once/ . 20 October 2022 . 27 January 2021 . Albany Times Union . en-US.
  51. Web site: YouTube star MrBeast hits the Philly area with ghost kitchens delivering burgers and chicken. Klein. Michael. The Philadelphia Inquirer. December 23, 2020. April 8, 2021. December 5, 2022. https://web.archive.org/web/20221205180236/https://www.inquirer.com/food/mrbeast-youtube-burgers-chicken-delivery-restaurant-philadelphia-20201224.html. live.
  52. Web site: Rojas . Angel . 25 January 2021 . Famous YouTuber MrBeast creates a fast-food chain overnight University News . live . https://web.archive.org/web/20220517084614/https://info.umkc.edu/unews/famous-youtuber-mrbeast-creates-a-fast-food-chain-overnight/ . 17 May 2022 . 27 January 2021 . info.umkc.edu . en.
  53. Web site: Robson . Shay . 2023-06-17 . MrBeast "moving on" from Beast Burger restaurants after just two years . 2023-06-18 . Dexerto . June 18, 2023 . https://web.archive.org/web/20230618160643/https://www.dexerto.com/entertainment/mrbeast-moving-on-from-beast-burger-restaurants-after-just-two-years-2180833/ . live .
  54. Web site: Das Mahapatra . Tuhin . 2023-06-20 . 'I can't guarantee the quality of the order,' MrBeast regrets launching Beast Burger, Shifts focus to feastables amid . 2023-06-27 . . en . June 27, 2023 . https://web.archive.org/web/20230627215226/https://www.hindustantimes.com/entertainment/others/i-cant-guarantee-the-quality-of-the-order-mrbeast-regrets-launching-beast-burger-shifts-focus-to-feastables-amid-101687260817971.html . live .
  55. Web site: PYMNTS . 2023-06-21 . Is MrBeast's Pivot From Burgers to CPG Bad News for Influencer-Helmed Brands? . 2023-06-27 . PYMNTS . en-US . June 27, 2023 . https://web.archive.org/web/20230627215227/https://www.pymnts.com/restaurant-innovation/2023/is-mrbeasts-pivot-from-burgers-to-cpg-bad-news-for-influencer-helmed-brands/ . live .
  56. Web site: Strozewski . Zoe . 2023-06-21 . Controversial Burger Brand MrBeast May Be Closing Up Shop . 2023-06-27 . . en . January 17, 2024 . https://archive.today/20240117153444/https://www.eatthis.com/mrbeast-burger-may-be-closing-up-shop/ . live .
  57. Web site: 2023-08-02 . YouTuber Jimmy "MrBeast" Donaldson sues company that developed his burgers - CBS News . 2023-08-03 . www.cbsnews.com . en-US . August 3, 2023 . https://web.archive.org/web/20230803032003/https://www.cbsnews.com/news/mrbeast-burger-lawsuit-jimmy-donaldson-youtube/ . live .
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