Mr. T Cereal was a sweetened breakfast cereal manufactured by the Quaker Oats Company from 1984 to 1993. The cereal was prepared with corn and oats as primary ingredients, and it was fortified with iron and B vitamins. The cereal box had a cartoon likeness of Mr. T on the box as the cereal's mascot. The cereal pieces were manufactured in the shape of the letter "T". It has been described as being similar in flavor to Cap'n Crunch cereal, which is also produced by Quaker.
Mr. T Cereal debuted in 1984[1] and was a popular cereal in the U.S. during the 1980s. The cereal was the first licensed ready-to-eat cereal manufactured and marketed by the Quaker Oats Company.[2]
Elements of marketing and advertising for Mr. T Cereal were geared toward children, per the popularity of Mr. T's media appearances such as in The A-Team and Rocky III. To appeal to children, the cereal was manufactured with a significant amount of sugar. Promotions for the cereal included television advertisements and a stand-up cardboard cutout that was used in supermarkets. Catchphrases for Mr. T Cereal included "Team up with Mr. T, It’s cool" and "I pity the fool who don’t eat my cereal".
A cereal box prize consisted of a packet of Mr. T. stickers, which were packaged inside boxes of the cereal.
Some collectors have collected Mr. T. Cereal,[3] and some collectors have retained unopened boxes of it with the cereal still in the box.