Mozart Distillerie Explained

Mozart Distillerie GmbH (established 1954) of Salzburg, Austria, is a maker of chocolate liqueurs.

Branding

The firm has successfully developed a brand based around Wolfgang Amadeus Mozart, who was born in Salzburg, which emphasises the blending of different elements that make up a liqueur in a similar way to the different parts of a work of music.

Distinctive packaging has been developed using short, round, shiny, foil-covered bottles that contrast with the tall bottles often used for alcoholic beverages and enable the liqueur to be double-stacked on the shelf in a retail outlet, allowing more product to be displayed in the same shelf space.[1]

Investors

In 2008, Suntory Limited, part of the Suntory Group, acquired 50% of Mozart Distillerie GmbH from Bevipar AG, König Vermögens-Verwaltungs- Gesellschaft mbH and Dkfm Harald König in order to expand its portfolio of premium alcoholic beverage brands. Suntory had imported Mozart Distillerie products into Japan since 1990[2] under an agency contract with the Austrian company.[3] It has partnerships with more than 40 companies and uses its powerful distribution network to sell more than 70 brands of western spirits into "emerging" markets like India and China.[4] The deal allowed Mozart Distillerie to expand its sales outside the European market.

Products

Mozart Distillerie produces a wide range of chocolate liqueurs, including Mozart Gold Chocolate Cream, Mozart White Chocolate Cream, Mozart Black Dark, Mozart Dry Chocolate Spirit and most recently in 2013, Mozart R.G. Chocolate Cream.[5]

See also

External links

Notes and References

  1. https://www.youtube.com/watch?v=5zSf5FFuBQ0 Mozart Distillerie
  2. http://www.suntory.com/news/2008/10140.html Suntory to Invest in the Maestro of Austrian Premium Liqueur Maker, Mozart
  3. http://austriantimes.at/news/Business/2008-06-12/6779/Japan_to_buy_half_Austrias_Mozart_distillery Japan to buy half Austrias Mozart distillery
  4. http://www.drinksint.com/news/archivestory.php/aid/379/Suntory_buys_into_Mozart.html Suntory buys into Mozart
  5. Web site: New Mozart R.G. Chocolate Cream "most exciting launch in years". thespiritsbusiness.com. 30 August 2013 . 21 May 2014.