Motor Trader Magazine Explained

Motor Trader Online
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Frequency:Weekly
Publisher:PROTO Malaysia Sdn. Bhd
Founder:Sir John Madejski
Founded:1998
Company:PROTO Malaysia Sdn. Bhd
Country:Malaysia

Motor Trader Online is a motoring guide in Malaysia. Started in 1998, the magazine is published by PROTO Malaysia Sdn. Bhd. Motor Trader Magazine's website lists over 41,000 cars, both new and used, in Malaysia.[1] [2]

History

Motor Trader Online was started by Sir John Madejski in 1998. In 2011, Madejski sold the magazine and company to the Japanese conglomerate, PROTO Corporation.[3] [4]

Since 2012, Motor Trader has been the content provider for the Yahoo! Malaysia Autos page.[5] [6]

Recognition

Motor Trader Magazine won Advertising & Marketing's Motor Vehicle Magazine of the Year in 2011[7] and 2013.[8] [9]

The Motor Trader website was described as "one of the most popular review and classified sites" in the automotive category in Malaysia by Marketing Magazine[10] based on the results of a study made by Effective Measure,[11] the market research analysts for online media in September 2013.

Notes and References

  1. Web site: 27 August 2013. 6 Motoring Resources in Malaysia. 19 April 2014. expatgomalaysia.com.
  2. Web site: Five simple ways to reduce fuel cost – Business News | The Star Online. 19 April 2014. The Star. Malaysia. https://web.archive.org/web/20150227214034/http://www.thestar.com.my/Business/Business-News/2013/11/30/Five-simple-ways-to-reduce-fuel-cost/?style=biz. 27 February 2015.
  3. Web site: PROTO [IR Information] News Release. proto-g.co.jp. 19 April 2014.
  4. Web site: Printed Custom Vinyl Stickers . 2023-11-21 . en-US.
  5. Web site: Asia Media Journal – Yahoo Malaysia Pens Content Deal With Motor Trader. https://web.archive.org/web/20130215213445/http://www.asiamediajournal.com/pressrelease.php?id=4553. 15 February 2013. dead. 19 April 2014.
  6. Web site: Latest Autos News | Auto News Headlines – Yahoo Malaysia News. Yahoo! News. 19 April 2014.
  7. Web site: Motor Trader | adQrate Media Exchange . adqrate.com . 19 April 2014.
  8. Advertising + Marketing annual Magazine of the Year survey 2013
  9. Web site: Lighthouse Independent Media | Advertising + Marketing magazine (Malaysia). lighthouse-media.com. 19 April 2014.
  10. Web site: Malaysian's Ignite Online Passion For Car Culture. marketingmagazine.com.my. 19 April 2014.
  11. Web site: Media Coverage – Effective Measure. effectivemeasure.com. 19 April 2014. https://web.archive.org/web/20140407082543/http://www.effectivemeasure.com/media/media-coverage. 7 April 2014. dead.

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