| The Motion Theory is | |
| Type: | Private Company |
| Industry: | Visual art, Television advertisement |
| Foundation: | Venice, California |
| Founder: | Mathew Cullen, Javier Jimenez |
| Location City: | Marina Del Rey, Los Angeles, California |
| Products: | Music Videos, Advertisement |
| Num Employees: | 50 |
| Homepage: | http://www.motiontheory.com/ |
Motion Theory was an American production company founded on 1 May 2000 by Mathew Cullen and Javier Jimenez. The company was located in Marina Del Rey in Los Angeles, California, United States. The company produced hundreds of projects and was awarded multiple Grammys, MTV Video Music Awards and AICP Awards for its commercial and music video production work. Its director roster included Mathew Cullen, Bo Krabbe, Guillermo del Toro, Jesus de Francisco, Christopher Leone, Clement Oberto, Daniel Reisinger, Lucas Borras, Marlind & Stein, Chris Riehl, Vanessa Marzaroli and Syyn Labs. Motion Theory's notable work includes commercials for Audi, HP, IBM, Samsung, Nike, NFL; and music videos for Adele, Weezer, The Black Eyed Peas and Katy Perry. Motion Theory held the Guinness World Record for the most internet memes in a music video, 51 featured in Weezer's Pork and Beans. The video was directed by Cullen and produced by Javier Jimenez and Bernard Rahill.
In August 2010 Motion Theory moved their company headquarters from Venice, CA to an expanded 25000square feet space in Marina del Rey in Los Angeles, CA.
On December 9, 2010, Guillermo del Toro, cinematographer Guillermo Navarro, Mathew Cullen and Javier Jimenez launched Mirada Studios, a sister company to Motion Theory. Mirada is a story development, digital production and visual effects company made up of animators, designers, digital artists, writers and filmmakers. The team works collaboratively to create and produce projects that span digital production and content for film, television, advertising, interactive and other media.
In January 2017 Motion Theory sought bankruptcy protection leaving numerous vendors and people unpaid.
The motion theory award list:
| Project | Field | Award | Year | Nominee or won | |
|---|---|---|---|---|---|
| Buick Behind the Beauty | 2010 | won | |||
| Tanqueray Resist Simple | AICP SHORTLIST | 2010 | won | ||
| NFL Network Run | 2010 | won | |||
| Katy Perry | 2010 | won | |||
| Katy Perry | 2010 | Nominee | |||
| The Black Eyed Peas | Grammy Best Music Video | 2009 | Won | ||
| HP | 2009 | Won | |||
| Weezer | Grammy Best Music Video | 2008 | Won | ||
| Adele Chasing Pavements | 2008 | Nominee | |||
| HP | 2007 | Won | |||
| Microsoft Zune: Two Little Birds | 2007 | Won | |||
| HP Paulo Coelho | 2007 | Won | |||
| Reebok Wrapshear | Silver Clio | 2006 | Won | ||
| Beck "Girl" | MVPA | 2006 | Won | ||
| Nike Presto 04 | 2004 | Won | |||
| Nike Flow | 2004 | Won | |||
| ESPN Evolution | 2003 | Won | |||
| Direct TV ESPN Fullcourt | 2003 | Won |