Moriagaro Explained

Moriagaro
Type:studio
Artist:Ai
Cover:Ai - Moriagaro.png
Border:yes
Alt:The large golden letters "MORIAGARO" are featured on a chain held at a left angle, taking up most of the image. This is held up on both corners by a woman, whose face you can see behind it. She is wearing a cap with pins in it, her hair is partially shaved and decorative red and white mascara.
Recorded:2012–2013
Length:46:26
Prev Title:Independent
Prev Year:2012
Next Title:Motto Moriagaro
Next Year:2013

Moriagaro (stylized as MORIAGARO) (pronounced as /ja/, "Let's Get Down") is the tenth studio album by Japanese-American singer-songwriter Ai, released on July 17, 2013, by EMI Records Japan.[1] Musically, Moriagaro expands on the dance-pop sound found on Ai's previous studio album, Independent (2012), with R&B and hip hop sensibilities. Alongside long-time collaborator Uta, Ai worked with various American producers. On November 20, 2013, the album was reissued as Motto Moriagaro.

Writing and production

The album was written by Ai, collaborating with American and Japanese producers. Ai collaborated with four singers: American R&B singers Jeremih, Lloyd and Bridget Kelly, as well as Malaysian Australian R&B singer Che'Nelle, who has based her career in Japan since 2011. Five of the songs are sung in Japanese, and three entirely in English. "Moriagaro," "Don't Turn Me Off" and "Gotta Get Mine" are sung in a mix of English and Japanese.

Album recording took place mostly in Tokyo, as well as in West Hollywood, Atlanta and New York City.

Ai worked mostly with Japanese producer Uta (who she has worked with since Viva Ai (2009)) on the songs "Hanabi," "My Place," "Sogood" and "Voice." This is the first time that Ai only worked with a single Japanese producer on an album. Ai worked with five American producers on the remaining songs. Fifty 1 Fifty produced three songs, "For You," "Top of the World" and "After the Storm." De-Capo Music Group worked on "Moriagaro," C3prod on "Dear Mama" and Wonda Music on "Gotta Get Mine." Ai worked together with producer D.Clax and The Exclusives on the song "My Baby."

Promotion and release

The first single released from the album was "Voice" in February 2013. The song was used as the theme song for the drama Yakō Kanransha, starring Kyōka Suzuki and Yuriko Ishida.[2] The single became a big hit, being certified by the RIAJ as a gold single a month after release.[3] It is currently her fourth most sold physical single since her debut.[4] It is also her last release under the then-independent EMI Music Japan.

Ai followed up the single with two digital singles. The first was "Mama e," used in a Lotte chocolate commercial campaign for Mother's Day, and "After the Storm," used as the theme for the Japanese release of the Hong Kong martial arts film The Grandmaster.[2] Three other songs were used for TV commercials. "Sogood" was used for KFC Japan commercials, "For You" for Kubota commercials, and "My Place" for Japan Rail in promotion of the Kyushu Shinkansen.[2] "Gotta Get Mine" was also used as the July opening theme for the TV Tokyo R&B/dance program Chōryūha.[2] [5] "Top of the World" was later used as the opening theme for the TBS drama Higanjima in October 2013.[5]

Music videos were produced for the album songs "Gotta Get Mine," "Hanabi," "My Place," and "Sogood."[6] [7] [8] [9]

Tours

Ai's Moriagaro Tour began in October in Kanagawa, Japan, and included 33 dates. The final concert was held on December 18, 2013, at the Nippon Budokan in Tokyo.[2]

Track listing

Credits adapted from the liner notes of Moriagaro and Tidal.[10] [11] Notes

Personnel

Personnel details were sourced from Moriagaros liner notes booklet.[10]

Performance credits

Visuals and imagery

Technical and production

Charts

Weekly charts

Chart (2013)! scope="col"
Peak
position
Japanese Albums (Oricon)[12] 5

Monthly charts

Chart (2013)! scope="col"
Peak
position
Japanese Albums (Oricon)[13] 18

Release history

Region! scope="col"
DateFormat(s)VersionLabel
JapanJuly 17, 2013Standard
Limited[14]
TaiwanAugust 9, 2023Standard

Notes and References

  1. Web site: MORIAGARO (初回生産限定盤:もりあがろうプライス) [Limited Edition] ]. Amazon Japan . Japanese . July 4, 2013.
  2. Web site: AI 、新作アルバム『MORIAGARO』7/17発売、初回限定 "もりあがろうプライス"2,500円!全国ツアーでAIと一緒にステージに立てる券など豪華抽選特典も封入! . Ai, new album Moriagaro 7/17 release, first press "Get Down Price" of 2,500 yen! Featuring lottery ticket to go onstage with Ai on her all Japan tour! . Barks . PR Times . Japanese . July 4, 2013 . July 4, 2013.
  3. Web site: ja:レコード協会調べ 3月度有料音楽配信認定 . Record Association Investigation: March Digital Music Download Certifications . http://www.riaj.or.jp/data/others/chart/w130419.html . . Japanese . April 19, 2013 . April 19, 2013.
  4. Web site: http://www.oricon.co.jp/prof/artist/1374/ranking/cd_single/ . ja:AIのシングル売り上げランキング . Ai's single sales ranking . Oricon . Japanese . July 4, 2013.
  5. Web site: September 26, 2013. 最新アルバム「MORIAGARO」が更に盛り上がる豪華2枚組となって「MOTTO MORIAGARO」発売決定!!. Ai's new album Moriagaro to be released again as a super moriagaru 2CD set Motto Moriagaro. Ai Music. Japanese. September 29, 2013.
  6. Web site: GOTTA GET MINE feat.BRIDGET KELLY(JP/Short Ver.) . Space Shower . Japanese . July 4, 2013.
  7. Web site: HANABI . Space Shower . Japanese . July 4, 2013.
  8. Web site: MY PLACE(Short Ver.) . Space Shower . Japanese . July 4, 2013.
  9. Web site: sogood(AI Ver.) . Space Shower . Japanese . July 4, 2013.
  10. Moriagaro . . 2013 . Japanese . EMI Music Japan . Tokyo, Japan.
  11. Web site: Moriagaro / AI – TIDAL (US). 2022-01-10. listen.tidal.com. en.
  12. Web site: Moriagaro . Oricon. ja. October 14, 2023.
  13. Web site: CDアルバム月間ランキング . Oricon . CD albums Monthly Ranking . Japanese . https://archive.today/20130903125933/http://www.oricon.co.jp/rank/ja/m/2013-07/more/3/ . September 3, 2013 . dead . September 4, 2013.
  14. Web site: MORIAGARO(初回限定盤) . Moriagaro (Limited Edition) . October 14, 2023 . Oricon.