More (cigarette) explained

More
Logo Upright:0.6
Logo Alt:Four red letters spelling out More
Type:Cigarette
Producedby:R. J. Reynolds (US only)
Japan Tobacco (EU only)
PMFTC (Philippines only)
Origin:United States
Markets:See Markets
Tagline:"Dare to be More"
"That Brave Bold Blend"
"A taste of magic", "Capture the Taste of Classic" (Philippines)
Footnotes:Carcinogenicity: IARC group 1

More is an American brand of cigarettes, owned and manufactured by the R.J. Reynolds Tobacco Company in the United States, Japan Tobacco in the European Union and PMFTC in the Philippines.

History

The brand was introduced by the R.J. Reynolds Tobacco Company in 1974.[1] More was originally marketed to both men and women and then changed its primary focus to female consumers. It typically has a dark brown (rather than the traditional white) wrapper and is typically 120mm in length. The More brand does, however, produce shorter versions with the typical white wrapper and white or cork filters.[2]

Bridging the gap between cigars and cigarettes, More was the first successful 120 mm cigarette. It had a strong flavor and when introduced was higher in tar and nicotine than most filter cigarettes on the market. It is sold in both the full flavor and menthol flavors. It is considered a niche brand by R.J. Reynolds, still sold, but not promoted by advertising.

It is sold globally under license to various other tobacco companies under the title of More International. The brand was expanded to include 'light' styles in the form of both brown and white 120 mm and a beige 100mm version.

The brand appeared in the 2021 movie Swan Song.[3]

Advertising

R.J. Reynolds made various poster adverts to promote the More brand in the 1980s and 1990s, and posters for More International were also made by Japan Tobacco outside the U.S.[4] [5] [6] [7] [8] [9] [10] [11] [12] [13]

In the Philippines, a TV ad was made in the 1990s to promote the More brand. A radio advert was also made in 2002. In 2004, More Classic cigarette was launched until 2006 with its new tagline "Capture the Taste of Classic" replacing "A Taste of Magic".

Markets

More cigarettes are mainly sold in the United States, but also were or still are sold in the British Virgin Islands, Argentina, United Kingdom, the Netherlands, Austria, Spain, Italy, the Czech Republic, Romania, Bulgaria, Greece, Latvia, Lithuania, Belarus, Ukraine, Russia, Azerbaijan, Israel, Thailand, Malaysia, Hong Kong and Taiwan.[14] [15] [16]

United States Varieties

See also

Notes and References

  1. Web site: More . 2024-01-18 . tobacco.stanford.edu.
  2. Web site: Untitled Document. tobacco.stanford.edu. 2018-03-22. 2018-08-04. https://web.archive.org/web/20180804210246/http://tobacco.stanford.edu/tobacco_main/images_body.php?token1=fm_img1079.php. dead.
  3. Web site: Swan Song Official Movie Website A Magnolia Pictures Film Starring Udo Kier, Jennifer Coolidge, Linda Evans, Michael Urie, Ira Hawkins and Stephanie McVay Now Playing in Theaters or Watch on Demand. 2021-08-14. Swan Song Official Movie Website A Magnolia Pictures Film Starring Udo Kier, Jennifer Coolidge, Linda Evans, Michael Urie, Ira Hawkins and Stephanie McVay Now Playing in Theaters or Watch on Demand. en.
  4. Web site: Untitled Document. tobacco.stanford.edu. 2018-03-22. 2018-08-04. https://web.archive.org/web/20180804211146/http://tobacco.stanford.edu/tobacco_main/images_body.php?token1=fm_img1086.php. dead.
  5. News: 1977 Ad, More Cigarettes, "Try One More". Flickr. 2018-03-22. en-us.
  6. Web site: More 120's: Red and Green. www.smokingfeelsgood.com. en-US. 2018-03-22. 2018-03-23. https://web.archive.org/web/20180323030532/https://www.smokingfeelsgood.com/gallery2-good/gallery/v/More/1979/More-es-jan-1979.jpg.html. dead.
  7. Web site: More Cigarettes International 120s - it is easy to buy cigarettes online at a discount for More cig brand in cigs store. morningcigarette.com. 2018-03-22.
  8. Web site: 1979 More Cigarettes Vintage Ad "I'm More satisfied". Vintage Adventures. en-us. 2018-03-22.
  9. Web site: 1980 More Cigarettes Vintage Ad "I'm More satisfied". Vintage Adventures. en-us. 2018-03-22.
  10. Web site: Meer sigaretten Vintage ingelijst advertentie, ouderwetse tabak Poster, unieke sentimentele Gift hem haar moeder Papa, muur Decor Office Man Cave. Etsy. nl-NL. 2018-03-22.
  11. Web site: Carteles antiguos. Pinterest. en. 2018-03-22.
  12. Web site: MORE 20 CLASS A CIGARETTES 120s. Baker. Sarah. dearjackiecollins.blogspot.nl. 3 August 2010 . 2018-03-22.
  13. Web site: Advertising. Pinterest. en. 2018-03-22.
  14. Web site: BrandMore - Cigarettes Pedia. www.cigarettespedia.com. en. 2018-03-22.
  15. Web site: More. www.zigsam.at. 2018-03-22.
  16. Web site: Brands. www.cigarety.by. 2018-03-22. 2018-03-13. https://web.archive.org/web/20180313092425/http://www.cigarety.by/brand.php?n=10&l=12&p=0&w=MORE. dead.