Moonton Explained

Moonton
Type:Subsidiary
Industry:Video games
Founded:2014
Founders:Justin Yuan
Hq Location City:Minhang District, Shanghai[1]
Hq Location Country:China
Products:
Mobile Legends: Adventure
Sweet Crossing: Snake.io
Watcher of Realms
Num Employees:1600+[2]
Num Employees Year:2023
Parent:ByteDance

Shanghai Moonton Technology Co. Ltd., commonly known as Moonton, is a Chinese multinational video game developer and publisher owned by the Nuverse subsidiary of ByteDance and based in Shanghai, China. It is best known for the mobile multiplayer online battle arena (MOBA) game released in July 2016.[3]

History

Moonton was established in April 2014 within the Minhang District of Shanghai, China.[4] [1] One of its co-founders was Justin Yuan, who became chief executive officer (CEO) of the company in late 2018 after Xu Zhenhua.[5] [6]

Moonton's first video game, the tower defense (TD) game Magic Rush: Heroes, was released on 6 April 2015.[7] Following the completion of Magic Rush: Heroes, Moonton began development for a multiplayer online battle arena (MOBA) Mobile Legends was released as Mobile Legends: 5v5 MOBA in 2016,[8] and became popular in Southeast Asia, notably in Indonesia and Malaysia, where it was the most-downloaded free mobile game app among iPhone users in 2017.[9] [10] The game is distributed by Elex Tech in the United States.

At present, the company claims to currently employ over 1,600 people throughout its global offices.[2]

Merchandise

Video games

YearTitleGenre(s)Platform(s)
2015Magic Rush: HeroesTower DefenseAndroid, iOS
2016Multiplayer online battle arena
2019Mobile Legends: AdventureSide-scrolling role-playing
2020Mobile Legends: PocketN/A (Mobile Companion App)
Sweet Crossing: Snake.ioSnake
2023Watcher of RealmsRole-playing game

Notes

Riot Games suspected that Mobile Legends: 5v5 MOBA infringed on the intellectual property League of Legends, and demanded that Google remove the game from Google Play and App Store. Moonton removed the game before Google could act and eventually relaunched it as Mobile Legends: Bang Bang on 9 November 2016.[11] [12] [13] In July 2017, Riot Games filed a lawsuit against Moonton over copyright infringement, citing similarities between Magic Rush and Mobile Legends against League of Legends.[14] The case was dismissed by Central District Court of California in the United States on grounds of forum non conveniens.[15]

Tencent, the parent of Riot Games, followed with a separate lawsuit in Shanghai No.1 Intermediate People's Court against Xu Zhenhua, previously a senior Tencent employee, for violating non-competition agreements.[16] Tencent won the lawsuit in July 2018 and was awarded a settlement of (million).[15]

On 22 March 2021, the developer of TikTok, BABE, Resso and Lark ByteDance, through its video game subsidiary Nuverse, acquired Moonton for billion. ByteDance reportedly won over a bid from Tencent.[17] [18]

is a minor revision of Mobile Legends: 5v5 MOBA but was considered a separate product in the forty-four–page lawsuit filed by Riot Games against Moonton.[19]

Notes and References

  1. Web site: About Moonton . Moonton . 28 April 2021.
  2. News: ByteDance weighs sale of gaming studio behind Mobile Legends. March 26, 2024. Borneo Bulletin Online. November 17, 2023.
  3. News: Sheany. Game Developers Should Focus on Each Country's Unique : Moonton Chief Executive. 2022-11-19. Jakarta Globe. 2018-11-09. Nusa Dua.
  4. Web site: About Us. MOONTON. 23 December 2019.
  5. News: Sheany. Game Developers Should Focus on Each Country's Unique Culture: Moonton Chief Executive. 23 December 2019. Jakarta Globe. 9 November 2018. Nusa Dua.
  6. News: Lanier. Liz. Tencent Wins Lawsuit Over 'League of Legends' Copycat. 23 December 2019. Variety. Variety Media, LLC. 19 July 2018.
  7. Web site: Yuan Jing, founder of Mutong Technology, interprets "Endless Showdown": From a loss of 300,000 US dollars in one day's promotion fee to becoming an Indonesian national mobile game.
  8. Web site: 2017-07-12 . Riot Games suing Chinese developer behind League of Legends clone . 2022-11-19. GamesIndustry.biz.
  9. Web site: Harris. Iain. Moonton's popular MOBA Mobile Legends plunders $200m in global revenues. 2022-11-19. pocketgamer.biz. 20 July 2018 .
  10. Web site: Ismail. Izwan. Here is Apple's list of top apps in Southeast Asia for 2017. 2017-12-07. 2022-11-19.
  11. Web site: 2017-07-11. Riot Games sues mobile game developer for copyright infringement. 2022-11-19. RAPPLER.
  12. Web site: 2017-07-11. Riot Games sues developers of Mobile Legends. Rappler.
  13. Web site: 2017-07-11. Riot Games files lawsuit against League of Legends knocked-off. GGWP.
  14. Web site: 2017-07-11. Riot sues Mobile Legends's developers.
  15. Web site: Mickunas. Aaron. 2018-07-18. Riot Games parent Tencent wins $2.9 million in lawsuit against Moonton CEO. 2022-11-19. Dot Esports.
  16. Web site: 2018-12-21. Tencent case and risks in non-compete commitments. 2022-11-19. Vantage Asia.
  17. Web site: 2021-03-22. TikTok's parent company ByteDance acquired Mobile Legends developer Moonton. 2022-11-19. Mobile Gaming Hub.
  18. News: 2021-03-22. ByteDance acquires gaming studio Moonton at around $4 billion valuation: sources. 2022-11-19. Reuters.
  19. Web site: Massaad. Jay. 2017-07-11. Riot Games targets supposed League of Legends knockoffs in lawsuit. 2022-11-19. Esports Insider.