| Swatch х Omega MoonSwatch | |
| Type: | Chronograph wristwatch |
| Manufacturer: | Swatch[1] [2] |
The Omega x Swatch MoonSwatch, or simply MoonSwatch, is a collection of chronograph wristwatches produced by Swatch and designed in collaboration with Omega, two companies of The Swatch Group. The first 11 models were released on 26March 2022. The watches have a 42mm diameter and 13mm thickness, and Super-LumiNova for the indexes and hands, which is the same lume as that used in the Omega Speedmaster. It has a quartz ETA G10.212 movement. Initial hype from the watch's release led to long queues in Australia, Canada, Italy,[3] Japan, Switzerland, and the United Kingdom.[4] [5] Each consumer was initially limited to 2 watches but due to high demand that was later reduced to a limit of 1.[6] [7]
The launch of the original 11 MoonSwatch models in March 2022 generated unprecedented global enthusiasm. A collaboration between Swatch and Omega, the MoonSwatch collection combined Swatch’s affordability and Omega’s iconic Speedmaster design, creating a frenzy among collectors and casual watch enthusiasts alike. Long lines formed outside Swatch stores in major cities worldwide[8], including New York, London, Paris, Tokyo, and Zurich. The release quickly gained viral attention on social media, with many praising the collection for making an iconic design more accessible. However, demand far exceeded supply, leading to stock shortages and long-term resale markups on secondary markets.[9] Initially, the watches were available exclusively at select Swatch boutiques, with no online sales option, further heightening their allure. This strategy drew both praise and criticism: some admired the exclusivity, while others expressed frustration over limited availability and lengthy queues. Despite these challenges, the MoonSwatch was widely celebrated for revitalizing interest in the watch industry and attracting a new generation of enthusiasts. Critics also lauded its bioceramic material and playful reinterpretation of the Speedmaster's heritage, cementing the MoonSwatch as a cultural phenomenon.According to CEO Nick Hayek of Swatch Group, the release of the collaboration also boosted sales of the original Omega Speedmaster by roughly 50%.[10] [11]
| Release date | Collection | Name | Case color | Comment | ||
|---|---|---|---|---|---|---|
| 1 | Bioceramic MoonSwatch Collection | Mission to the Moon | Gray | Original collection | ||
| 2 | Bioceramic MoonSwatch Collection | Mission to Mercury | Dark gray | Original collection | ||
| 3 | Bioceramic MoonSwatch Collection | Mission to Venus | Pink | Original collection | ||
| 4 | Bioceramic MoonSwatch Collection | Mission to Earth | Green | Original collection | ||
| 5 | Bioceramic MoonSwatch Collection | Mission to Mars | Red | Original collection | ||
| 6 | Bioceramic MoonSwatch Collection | Mission to Jupiter | Beige | Original collection | ||
| 7 | Bioceramic MoonSwatch Collection | Mission to Saturn | Beige | Original collection | ||
| 8 | Bioceramic MoonSwatch Collection | Mission to Uranus | Light blue | Original collection | ||
| 9 | Bioceramic MoonSwatch Collection | Mission to Neptune | Dark blue | Original collection | ||
| 10 | Bioceramic MoonSwatch Collection | Mission to Pluto | Gray | Original collection | ||
| 11 | Bioceramic MoonSwatch Collection | Mission to the Sun | Yellow | Original collection | ||
| 12 | Mission to Moonshine Gold | Mission to the Moon - March | Gray | Gold coated seconds hand | ||
| 13 | Mission to Moonshine Gold | Mission to the Moon - April | Gray | Gold coated seconds hand | ||
| 14 | Mission to Moonshine Gold | Mission to the Moon - May | Gray | Gold coated seconds hand with pink detail | ||
| 15 | Mission to Moonshine Gold | Mission to the Moon - June | Gray | Floral pattern on gold coated seconds hand | ||
| 16 | Mission to Moonshine Gold | Mission to the Moon - July | Gray | Strawberry pattern on gold coated seconds hand | ||
| 17 | Mission to Moonshine Gold | Mission to the Moon - August | Gray | Swiss flag pattern on gold coated seconds hand | ||
| 18 | Mission to Moonshine Gold | Mission to Neptune - August (Blue Moon) | Blue | Gold coated seconds hand | ||
| 19 | Mission to Moonshine Gold | Mission to the Moon - September | Gray | Barly grain pattern on gold coated seconds hand | ||
| 20 | Mission to Moonshine Gold | Mission to the Moon - October | Gray | Gold coated seconds hand with chronograph lollipop design | ||
| 21 | Mission to Moonshine Gold | Mission to the Moon - November | Gray | Gold coated seconds hand with beaver-chewed trunk design | ||
| 22 | Mission to Moonshine Gold | Mission to the Moon - December | Gray | Snowflake pattern on gold coated seconds hand | ||
| 23 | Mission to the Moonphase | Mission to the Moonphase - Full Moon | White | Snoopy illustration in the moon phase disc | ||
| 24 | Mission to the Moonphase | Mission to the Moonphase - New Moon | Black | Snoopy illustration in the moon phase disc | ||
| 25 | Mission on Earth | Mission on Earth - Lava | Orange | Details on subdials inspired by 3 Omega Speedmaster models | ||
| 26 | Mission on Earth | Mission on Earth - Polar Lights | Turquoise | Details on subdials inspired by 2 Omega Speedmaster models | ||
| 27 | Mission on Earth | Mission on Earth - Desert | Sand | Details on subdials inspired by 2 Omega Speedmaster models | ||
| 28 | Mission to the Super Blue Moonphase | Mission to the Super Blue Moonphase | Blue | Moon phase disc | ||
| 29 | Mission to Earthphase | Mission to Earthphase | Grey | Moon phase and Earth phase discs |