MoonSwatch explained

Swatch х Omega MoonSwatch
Type:	Chronograph wristwatch
Manufacturer:	Swatch
Current Supplier:	Swatch Group^[1] ^[2]
Notes:	ETA G10.212 movement

The Omega x Swatch MoonSwatch, or simply MoonSwatch, is a collection of 11 chronograph wristwatches produced by Swatch (company of Swatch Group) released on 26March 2022. The watches have a 42mm diameter and 13mm thickness, and Super-LumiNova for the indexes and hands, which is the same lume as that used in the Omega Speedmaster. It has a quartz ETA G10.212 movement. Initial hype from the watch's release led to long queues in Australia, Canada, Italy,^[3] Japan, Switzerland, and the United Kingdom.^{[4] [5]} Each consumer was initially limited to 2 watches but due to high demand that was later reduced to a limit of 1.^{[6] [7]}

Versions

Each named as a "Mission", these are the standard colorways, one with distinct subdial hands. Other special versions have a distinct chronometer seconds hand or coloring or lume application.

• Sun: "bright sun-brushed golden color"
• Mercury: "deep grey"
• Venus: "powdery pink"
• Earth: "blue and green"
• Moon: black
• Mars: "red tones meet “Alaska Project” watch hands"
• Jupiter: "Bronze [...] with orange [...] seconds hand"
• Saturn: "beige with Saturn’s rings at 6 o’clock"
• Uranus: "Pale blue"
• Neptune: "deep blue"
• Pluto: "gray and burgundy"

Reception

According to CEO Nick Hayek of Swatch Group, the release of the collaboration also boosted sales of the original Omega Speedmaster by roughly 50%.^{[8] [9]}

Notes and References

1. Web site: Joint Mission: Launch of the BIOCERAMIC MoonSwatch . 2022-03-28 . Omega . en-GB.
2. Web site: Swatch X Omega to the Planets with the BIOCERAMIC MOONSWATCH Collection . 2022-03-28 . swatch.com.
3. News: MoonSwatch Omega, cos'è l'orologio cult che fa impazzire tutti. it. 26 March 2022. 28 May 2022.
4. Web site: Police on Scene in Covent Garden as Large Crowd Present for Sale of MoonSwatch . news.com.au . en-au . March 26, 2022 . live . https://archive.today/20220528122726/https://www.news.com.au/national/police-on-scene-in-covent-garden-as-large-crowd-present-for-sale-of-moonswatch/video/b8dd2b588e5e139f2a2e9cf8eb9251d3 . 28 May 2022.
5. Web site: Hundreds of people descend on Westfield for Omega x Swatch MoonSwatch release . news.com.au . en-au . March 26, 2022 . live . https://archive.today/20220528123055/https://www.news.com.au/finance/business/retail/hundreds-of-people-descend-on-westfield-for-omega-x-swatch-moonswatch-release/news-story/66607d997272d300b93cfbd5e5c1f856 . 28 May 2022.
6. Web site: Milton. Danny. Introducing We're Ready To Talk About The Omega x Swatch MoonSwatch. Hodinkee. March 23, 2022.
7. News: Wong Kim Hoh . 2022-03-24 . Omega and Swatch unveil the MoonSwatch . . 2022-03-28 . en-sg.
8. News: Hoffman . Andy . Omega Moonwatch Surges After Cheap Swatch Version Goes Wild . 5 August 2022 . Bloomberg L.P. . 8 Jul 2022.
9. Web site: MoonSwatch: meet Swatch's take on the Omega Speedmaster . 2022-03-28 . CAR Magazine . en-gb.