Monarch advertising sign explained

Monument Name:Monarch advertising sign
Native Name:Letrero publicitario de Monarch
Location:51 Rancagua Street, Santiago, Chile
Material:Neon lighting
Extra:2169

The Monarch advertising sign (letrero publicitario de Monarch in Spanish) is a neon billboard located on the roof of a building at 51 Rancagua Street, in the Santiago Metropolitan Region of Santiago, Chile.

The sign was initially installed in 1954, and in 2010 was declared a National Monument of Chile. It is also classified as a Historical Monument.

History

The Luminosos Parragué company built and installed the Monarch advertising sign in 1955.

According to the general manager of the company, Claudio Parragué says:

Translation to English:

The Monarch advertising sign is made of neon lighting. It turns on every night; at 9:00 PM in the summer and at 6:00 PM in the winter.

See also

External links

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