Monarch Cycle Manufacturing Company Explained

Monarch Cycle Manufacturing Company
Industry:Bicycle manufacturing
Predecessor:Chicago Sewing Machine Company
Founded: in Chicago, U.S.
Founder:John William Kiser
Successor:Bicycle Trust
Hq Location City:42 Halsted Street, Chicago
Areas Served:-->
Products:Bicycles
Owners:-->
Num Employees:1200
Num Employees Year:1896

Monarch Cycle Manufacturing Company (1892-1899) was a bicycle manufacturer based in Chicago, Illinois. By 1896 the company became one of the largest manufacturers of bicycles in the world.

History

The company was founded in 1892 by John William Kiser. In 1892, the year the company began, there were 35 employees and the company made 150 bicycles. By 1896 there were 1200 Monarch cycle employees, and they were producing 50,000 bicycles. The company sold bicycles worldwide.

Monarch Cycle produced a chain-less bicycle with a patented two-piece crankshaft.

To promote the company, they sponsored safety bicycle contests for their trick rider Lee Richardson.

In 1899 the company was sold to the Bicycle Trust. The American Bicycle Company only lasted a few years (from 1899-1903). Historians have not determined why the company failed but they have several theories. One idea was that the company was poorly organized, and another theory is that the various manufacturers involved in the company had different objectives. After the breakup the many different companies went back to competing.