| Zee Bangla | |
| Founder: | Subhash Chandra |
| Launch Date: | 15 September 1999 |
| Owner: | Zee Entertainment Enterprises |
| Country: | India |
| Language: | Bengali |
| Area: | India Bangladesh |
| Headquarters: | Kolkata, West Bengal, India |
| Former Names: | Alpha TV Bangla (1999–2005) |
| Sister Channels: | Zee Channels |
Zee Bangla is an Indian Bengali-language general entertainment pay television channel owned by Zee Entertainment Enterprises.
The channel was launched on 15 September 1999 as Alpha TV Bangla, along with Alpha TV Marathi, Alpha TV Telugu and Alpha TV Punjabi.[1] It was the first Bengali-language satellite television channel in India.[2] On 19 June 2011, all Zee channels rebranded with a new logo which was like number two instead of alphabet Z.[3] [4] [5]
In 2019, Samrat Ghosh became the head of the channel.[6] The channel's new graphics was revealed during Sa Re Ga Ma Pa on 7 October 2018.[7] [8] [9] In February 2020, it was one of the largest Bengali-language television channels in India by viewership.[10]
On 30 September 2021, Bangladesh imposed a blackout on foreign television channels, including Zee Bangla, that broadcast commercials.[11] Two weeks later, Zee Bangla resumed broadcasting in Bangladesh, albeit without the commercials.[12]