Milk Bar (bakery) explained
Milk Bar (originally Momofuku Milk Bar)[2] is a chain of dessert and bakery restaurants in the United States, founded by chef Christina Tosi., the chain has branches in New York City; Los Angeles; Washington, D.C.; Las Vegas; and Bellevue, Washington.[3]
Tosi began and still owns the chain along with investors.[4] [5] [6] She is the primary recipe developer of Milk Bar's products.[7]
History
Christina Tosi was working as pastry chef for David Chang's Momofuku restaurants in 2008 when Momofuku's Ssäm Bar decided to expand into a neighboring vacant laundromat; Tosi proposed the idea to add a bakery.[8] Chang provided seed money, and the first Momofuku Milk Bar opened in November 2008. Tosi created the logo herself in Brush Script Medium.
By 2012, Milk Bar had discontinued the use of "Momofuku" in its name and was operating several locations in New York City in addition to the original bakery in Manhattan's East Village.[9] [10] Since then, it opened locations in Toronto,[11] Washington, D.C.,[12] [13] the Cosmopolitan of Las Vegas,[14] [15] Los Angeles,[16] Boston,[17] Vancouver.[18] and Bellevue, Washington (near Seattle).[19] The Toronto, Boston, and Vancouver locations later closed.[20] [21] [22]
As of February 2019, Milk Bar employed 381 people at its various locations and the management team was almost all women.
In 2019, Milk Bar changed the name of its signature crack pie to Milk Bar Pie, following criticism in the Boston Globe and other press concerning its allusion to the addictiveness of crack cocaine.[23]
In the spring of 2020, Milk Bar began to sell cookies through online and national retail food stores.[24] [25]
Milk Bar operates separately from Momofuku, although Chang remains a business partner. In 2017, the bakery received a $10 million investment from venture capital fund RSE Ventures.[26]
Publications
Several cookbooks featuring recipes from the restaurant have been released, including Momofuku Milk Bar (2011),[27] Milk Bar Life: Recipes & Stories (2015),[28] Milk Bar: All About Cake (2018),[29] Milk Bar: Kids Only (2020),[30] and Every Cake Has a Story (2021).[31]
Recognition
Trade magazine QSR in 2019 named Milk Bar to its list of most innovative fast-casual start-ups.[32] [33]
Notes and References
- News: Momofuku Bakery & Milk Bar: It's Damn Good, Damn It! . . November 14, 2008 . Ed . Levine . July 16, 2017 . July 3, 2017 . https://web.archive.org/web/20170703181830/http://newyork.seriouseats.com/2008/11/momofuk-bakery-and-milk-bar-its-damn-good-east-village-nyc.html . live .
- Web site: How Milk Bar's Christina Tosi Went From Momofuku Employee to Bakery Chain CEO . Inc . April 30, 2019 . September 25, 2020 . https://web.archive.org/web/20200925135526/https://www.inc.com/magazine/201804/maria-aspan/christina-tosi-milk-bar-momofuku-bakery.html . live .
- Web site: . 2023 . Hours & Locations . March 28, 2023 . Milk Bar . March 29, 2023 . https://web.archive.org/web/20230329020547/https://milkbarstore.com/pages/locations . live .
- News: Finn . Robin . May 18, 2007 . Rising Star Knows What, Not Who, Is Cooking . . February 22, 2017 . September 1, 2018 . https://web.archive.org/web/20180901003722/https://www.nytimes.com/2007/05/18/nyregion/18lives.html . live .
- News: Carman . Tim . October 23, 2015 . Milk Bar is here, and Momofuku's long-anticipated debut is just around the corner . en-US . . March 22, 2016 . 0190-8286 . March 28, 2016 . https://web.archive.org/web/20160328084924/https://www.washingtonpost.com/news/going-out-guide/wp/2015/10/23/surprise-milk-bar-is-here-and-momofukus-long-anticipated-debut-is-just-around-the-corner/ . live .
- Web site: Aspan . Maria . April 2018 . How Milk Bar's Christina Tosi Went From Momofuku Employee to Bakery Chain CEO . 29 April 2019 . Inc. Magazine . September 25, 2020 . https://web.archive.org/web/20200925135526/https://www.inc.com/magazine/201804/maria-aspan/christina-tosi-milk-bar-momofuku-bakery.html . live .
- News: Muhlke . Christine . The Nifty 50: Christina Tosi, Pastry Chef . . January 6, 2010 . March 1, 2015 . October 14, 2014 . https://web.archive.org/web/20141014230015/http://tmagazine.blogs.nytimes.com/2010/01/06/the-nifty-50-christina-tosi-pastry-chef/ . live .
- News: Learn the Secret Ingredient to Momofuku Milk Bar's Success: Owner Christina Tosi reveals how she's made a bakery empire, one Crack Pie at a time. . . November 28, 2016 . Kate . Krader . February 16, 2019 . April 20, 2019 . https://web.archive.org/web/20190420023829/https://www.bloomberg.com/news/features/2016-11-28/how-pastry-chef-christina-tosi-built-the-momofuku-milk-bar-empire . live .
- Web site: How Milk Bar's Christina Tosi Went From Momofuku Employee to Bakery Chain CEO . Inc . April 30, 2019 . September 25, 2020 . https://web.archive.org/web/20200925135526/https://www.inc.com/magazine/201804/maria-aspan/christina-tosi-milk-bar-momofuku-bakery.html . live .
- News: Leve . Ariel . 21 April 2012 . Christina Tosi: 'My diet was crazy for the first 27 years of my life' . . 16 July 2014 . September 24, 2016 . https://web.archive.org/web/20160924085424/https://www.theguardian.com/lifeandstyle/2012/apr/22/christina-tosi-milk-bar-interview . live .
- News: Henry . Michele . 19 July 2013 . Momofuku's Milk Bar opening in Toronto today: Now Torontonians will be able to get their crack pie — and eat it too . . February 16, 2019 . September 28, 2018 . https://web.archive.org/web/20180928131650/https://www.thestar.com/life/food_wine/2013/07/19/momofukus_milk_bar_opening_in_toronto_today.html . live .
- News: Frederick . Missy . October 23, 2015 . Compost Cookies Are Here: Momofuku Milk Bar Is Open Right Now in D.C. . Eater Washington DC . February 16, 2019 . June 12, 2018 . https://web.archive.org/web/20180612184411/https://dc.eater.com/2015/10/23/9602468/momofuku-milk-bar-open-dc . live .
- News: Cult Bakery Milk Bar Starts Serving Crack Pie in Southwest February 23 [Updated] ]. Eater DC . 2018-04-16 . September 29, 2019 . https://web.archive.org/web/20190929060011/https://dc.eater.com/2018/2/19/17029288/milk-bar-wharf-opening . live .
- News: Stapleton . Susan . December 30, 2016 . Cereal Milk, Crack Pie and Compost Cookies Arrive Via Milk Bar: Christina Tosi's Milk Bar debuts at the Cosmopolitan of Las Vegas . Eater Las Vegas . February 16, 2019 . August 24, 2018 . https://web.archive.org/web/20180824211326/https://vegas.eater.com/2016/12/22/14062516/milk-bar-now-open-las-vegas-bakery-christina-tosi . live .
- News: . December 30, 2016 . Milk Bar opens at Cosmopolitan in Las Vegas . . dead . January 26, 2017 . https://web.archive.org/web/20170202035750/http://www.reviewjournal.com/entertainment/food/milk-bar-opens-cosmopolitan-las-vegas . February 2, 2017 . mdy-all.
- Web site: Elliott . Farley . September 18, 2018 . Step inside Milk Bar's sweet new LA home . April 18, 2019 . Eater LA . November 24, 2018 . https://web.archive.org/web/20181124161240/https://la.eater.com/2018/9/18/17875930/milk-bar-los-angeles-christina-tosi-open-photos-inside . live .
- News: Cain . Jacqueline . January 28, 2019 . The World's First Combination Milk Bar and &pizza Opens in Cambridge . Boston Magazine . February 16, 2019 . February 16, 2019 . https://web.archive.org/web/20190216094207/https://www.bostonmagazine.com/restaurants/2019/01/28/milk-bar-pizza-opens-in-cambridge/ . live .
- Kerri . Donaldson . Cult-Fave Milk Bar Just Opened in Nordstrom . 2023-03-29 . Vancouver Magazine . en-US.
- Web site: Cheadle . Harry . 2023-03-23 . Washington State's First Milk Bar Is Open for Business . 2023-03-29 . Eater Seattle . en . March 29, 2023 . https://web.archive.org/web/20230329021339/https://seattle.eater.com/2023/3/23/23653901/washington-states-first-milk-bar-opens-in-bellevue . live .
- Web site: Nordstrom closure means Milk Bar's only Canadian shop is going on ice - and fast . 2023-03-29 . Vancouver Is Awesome . en . March 29, 2023 . https://web.archive.org/web/20230329021103/https://www.vancouverisawesome.com/food-and-drink/nordstrom-vancouver-closing-milk-bar-store-6643702 . live .
- News: Milk Bar in Cambridge's Harvard Square Is Closing . 2023-03-29 . NBC Boston . en-US . March 29, 2023 . https://web.archive.org/web/20230329021103/https://www.nbcboston.com/news/local/milk-bar-in-cambridges-harvard-square-is-closing/2966552/ . live .
- News: Karon . Liu . 2022-09-23 . David Chang's Momofuku closing its Toronto restaurants . 2023-03-29 . Toronto Star . en . March 29, 2023 . https://web.archive.org/web/20230329021103/https://www.thestar.com/news/gta/2022/09/23/david-changs-momofuku-closing-its-toronto-restaurants.html . live .
- Web site: Amir. Vera. April 15, 2019. Crack Pie is no more as Milk Bar changes name of famous dessert. 2020-11-29. CNN. May 17, 2022. https://web.archive.org/web/20220517104129/https://www.cnn.com/2019/04/15/us/crack-pie-name-change-milk-bar-trnd/index.html. live.
- News: Krader . Kate . April 8, 2020 . Milk Bar Cookies Are Coming to Fill Empty Supermarket Shelves: Because everyone needs a cookie right now. . . November 10, 2022 . November 2, 2020 . https://web.archive.org/web/20201102162837/https://www.bloomberg.com/news/articles/2020-04-08/milk-bar-cookies-are-coming-to-fill-supermarket-shelves . live .
- News: Fortney . Luke . October 5, 2020 . Milk Bar Is Now Selling Its Cookies at Target Stores Nationwide: It's the latest step in the company's ongoing plans to grow into a national, household dessert brand . . November 10, 2022 . November 10, 2022 . https://web.archive.org/web/20221110130005/https://ny.eater.com/2020/10/5/21502401/milk-bar-is-selling-cookies-at-target . live .
- https://fortune.com/2017/11/08/milk-bar-funding-rse-ventures-christina-tosi/ Milk Bar’s First-Ever Funding Round Could Turn the Bakery’s Founder into the ‘Next Martha Stewart
- News: Forbes . Paula . First Look: Christina Tosi's Momofuku Milk Bar Cookbook . Eater . September 13, 2011 . March 1, 2015 . April 2, 2015 . https://web.archive.org/web/20150402134559/http://www.eater.com/2011/9/13/6654295/first-look-christina-tosis-momofuku-milk-bar-cookbook#4284346 . live .
- News: 'Milk Bar Life' Reviewed . Washington Post . April 13, 2022 . July 27, 2021 . https://web.archive.org/web/20210727142325/https://www.washingtonpost.com/lifestyle/food/milk-bar-life-reviewed-guilty-pleasures-sweet-and-savory-alike/2015/04/18/94f7da12-e3b2-11e4-81ea-0649268f729e_story.html . live .
- Web site: Childers . Linda . 2018-09-22 . The Sweet Life . 2022-04-13 . bocaratonobserver.com . en-us . August 26, 2023 . https://web.archive.org/web/20230826022324/https://bocaratonobserver.com/culture/features/2018-10-the-sweet-life/ . live .
- Web site: You'll Want To Eat Everything Your Kid Makes From Christina Tosi's New Cookbook . 2022-04-13 . Romper . en . December 7, 2021 . https://web.archive.org/web/20211207204935/https://www.romper.com/p/milk-bar-kids-only-is-the-cookbook-of-your-childs-wildest-dessert-dreams-41483124 . live .
- Web site: Christina Tosi of Milk Bar shares hacks to transform store-bought cakes . 2022-04-13 . www.yahoo.com . en-US . April 13, 2022 . https://web.archive.org/web/20220413170340/https://www.yahoo.com/now/christina-tosi-milk-bar-shares-130352409.html . live .
- News: Severson . Kim . 2019-02-12 . For Christina Tosi, Building a Dessert Empire Is Not All Milk and Cookies . en-US . The New York Times . 2022-11-10 . 0362-4331 . February 15, 2019 . https://web.archive.org/web/20190215161447/https://www.nytimes.com/2019/02/12/dining/christina-tosi-milk-bar.html . live .
- The 40/40 List for 2019: America's Hottest Startup Fast Casuals . February 2019 . 2023-03-29 . QSR magazine . en.