| SurveyMonkey Inc. | |
| Type: | Private (1999–2018, since 2023) |
| Former Names: | Momentive Global Inc. (2021–23) |
| Foundation: | [1] |
| Hq Location: | San Mateo, California, U.S. |
| Locations: | San Mateo, Portland, Dublin, Ottawa, London, Amsterdam, Sydney[2] |
| Area Served: | Worldwide |
| Products: | Cloud-based experience management and survey software |
| Revenue: | (2022) |
| Operating Income: | (2022) |
| Net Income: | (2022) |
| Assets: | (2022) |
| Equity: | (2022) |
| Key People: | Eric Johnson (CEO) |
| Owner: | Symphony Technology Group |
| Num Employees: | 1,300 (November 2023) |
| Programming Language: | .NET, Python |
| Registration: | Required for creating a survey |
| Num Users: | 25,000,000 |
| Language: | Danish, German, English, Spanish, French, Korean, Italian, Dutch, Japanese, Norwegian, Portuguese, Russian, Finnish, Swedish, Mandarin Chinese, Turkish |
| Language Footnote: | [3] --> |
SurveyMonkey Inc. (formerly Momentive Global Inc. for a short period) is an experience management company that offers cloud-based software in brand insights, market insights, product experience, employee experience, customer experience, online survey development, and a suite of paid back-end programs.[4] Along with a 200,000 square foot headquarter building in San Mateo, California, SurveyMonkey has offices in Portland, Ottawa, Dublin, Amsterdam, London, and Sydney.[5], SurveyMonkey employed around 1,400 people.[6]
On June 9, 2021, SurveyMonkey announced its rebrand to Momentive with the intent to better represent their business-to-business product suite. SurveyMonkey will continue to operate as a subsidiary survey platform.[7] The Momentive Inc. product portfolio includes Momentive, GetFeedback, and SurveyMonkey.[8]
Two years later in June 2023 the company rebranded itself back to SurveyMonkey after getting acquired by an investor group led by Symphony Technology Group.[9]
SurveyMonkey was founded by Ryan Finley and Chris Finley in 1999. In 2009, Spectrum Equity and Bain Capital acquired a majority interest in the company.[10] The same year, Dave Goldberg joined SurveyMonkey as CEO.[11]
The company went public under the name SurveyMonkey (Nasdaq: SVMK) on September 25, 2018.[12]
In 2010, the company received $100 million in debt financing from Bank of America Merrill Lynch and SunTrust Robinson Humphrey.[13] By 2013, SurveyMonkey raised $800 million in debt and equity valuing the company at $1.35 billion.[14] In September 2013, the company announced HIPAA-compliant features for premium subscription holders.[15]
In 2014, the company raised $250 million in equity financing from Google Capital (now CapitalG), Tiger Global Management, Baillie Gifford, T. Rowe Price and Morgan Stanley.[16]
Dave Goldberg died in May 2015, and Zander Lurie was named chairman of the board in July of the same year.[17] [18]
On August 3, 2015, Bill Veghte replaced Goldberg as SurveyMonkey CEO. Veghte held top posts at HP and Microsoft.[19] Veghte left the role after fewer than 6 months due to strategic differences with investors and was replaced by Zander Lurie in January 2016.[20]
In February 2016, SurveyMonkey began polling public opinion using the SurveyMonkey platform.[21] Poll aggregator FiveThirtyEight gives the poll a 'C' rating. In 2017, the company rolled out "SurveyMonkey Genius" which estimates survey performance and makes actionable suggestions to increase survey effectiveness.[22] In August, the company launched "SurveyMonkey CX" which assists organizations in managing their customer experience programs.[23]
On September 26, 2018, SurveyMonkey (SVMK) made its debut on the NASDAQ Exchange.[24] The stock launched at $12 per share and rose 43% on the first day of trading.[25] Emory University Goizueta Business School dean Erika James joined the SurveyMonkey board of directors in 2018, creating Gender Parity on the company's board.[26] [27]
The company has acquired three other survey tools: Precision Polling, Wufoo, and Zoomerang, as well as a 49.9 percent stake in the UK-based Clicktools.[28]
In August 2014, SurveyMonkey acquired Canadian company Fluidware, the creator of FluidSurveys.com and FluidReview.com.[29]
SurveyMonkey acquired TechValidate, a Canadian marketing content automation company in August 2015.[30]
By March 2019, SurveyMonkey acquired Usabilla, an Amsterdam-based website and app survey company, for $80 million in cash and stock.[31] That same year, SurveyMonkey acquired GetFeedback, a San Francisco-based customer experience management company, in August.[32]
On June 9, 2021, SurveyMonkey announced its rebrand as Momentive, a new entity that encompasses experience management and corporate insights solutions across a suite of products. Momentive includes SurveyMonkey, GetFeedback, and Momentive Insights.[33] [8]
On October 28, 2021, Zendesk announced that it had agreed to acquire MomentiveAI for about $4.1 billion, in an all-stock deal.[34] Chief executive Mikkel Svane of Zendesk said of the acquisition, "We have a big overlap in customers. It's incredibly powerful. And we believe that it will create a whole new, richer picture of your customers," according to Reuters.[35] Although shareholders of Momentive Global Inc. approved the deal, Zendesk's shareholders voted against the acquisition.[36] Subsequently the deal was terminated.
In March 2023, a private equity consortium led by Symphony Technology Group agreed to acquire Momentive in an all-cash deal valued at $1.5billion.[37] The acquisition completed in June that year.[38]