List of Molson Coors brands explained

Molson Coors was created by the merger of two of North America's largest breweries: Molson of Canada, and Coors of the United States, on February 9, 2005.[1] Molson Coors acquired full ownership of the Miller brand portfolio from SABMiller in 2016.[2] Through this acquisition and others, Molson Coors owns a number of notable beverage brands including Blue Moon, Carling, Coors Banquet, Coors Light, George Killian's Irish Red, Granville Island Brewing, Hamm's, Hop Valley, Leinenkugel's, Miller High Life, Miller Lite, Milwaukee's Best, Molson Canadian, Molson Export, Steel Reserve, and Terrapin.

Product availability and trademark registration vary by country. In certain countries, Molson Coors Beverage Company may distribute the products under license from a third party.

Molson Coors North America

Bavaria Brewery

The following brands became a part of SabMiller's portfolio in 2005, upon SabMiller's acquisition of Bavaria Brewery.[4] [5] SabMiller began importing these brands to limited regions of the United States from Columbia and Peru in January 2007.[6]

Former brands

Atwater Brewery

Detroit-based Atwater Brewery was founded in 1997. It is the largest craft brewery in Detroit and the fourth largest craft brewery in Michigan.

Tenth and Blake Beer Company, the craft brewery division of Molson Coors, acquired Atwater Brewery in 2020.[7] [8] [9]

At its peak, Atwater Brewery distributed products in over twenty states. By the time of its acquisition by Molson Coors, the brewery had scaled back distribution to focus on the Midwest market.[10] By 2021, the brand was available in Michigan, Indiana, Ohio, Wisconsin, Pennsylvania and Tennessee. That same year, it expanded into Illinois.[11]

In August 2024, Atwater Brewery, along with Hop Valley Brewing Company, Terrapin Beer Co., and Revolver Brewing, was sold by Molson Coors to Tilray.[12] [13]

Molson Coors Europe

Discontinued

Notes and References

  1. Web site: July 22, 2004 . Molson announces $6B US merger deal with Coors . CBC . October 10, 2020.
  2. News: Wright . Lisa . November 11, 2015 . Molson Coors doubles with $12B Miller buyout . Toronto Star . Toronto . January 29, 2017.
  3. Web site: Parker . Alex . 2020-05-18 . Aquarelle, a line of vodka-based canned drinks, launches across Canada with ad blitz . 2024-12-01 . Molson Coors Beer & Beyond . en.
  4. News: Dan Bilefsky. Jason Singer. SABMiller Aims to Buy Colombian Beer Maker; Bavaria Deal, Which Offers Expansion but Also Risk, Could Be Set at $6 Billion. Asian Wall Street Journal. July 19, 2005.
  5. News: Nils Pratley. SABMiller moves into South America: Brewer buys Colombian beer group for $7.8bn. The Guardian. July 20, 2005.
  6. News: Tom Daykin. Miller to import 3 South American beers; In addition to selling Aguila, Cristal and Cusquena, company will boost Polish brew's sales. Milwaukee Journal Sentinel. October 10, 2006.
  7. Dave Royse. Molson Coors Buys Detroit Craft Brewer Atwater. Bezinga Newswires. January 22, 2020.
  8. Atwater Brewery Joins Tenth and Blake Beer Company. Business Wire. January 22, 2020.
  9. News: Ian Thibodeau. Detroit's Atwater Brewery sells to Molson Coors. TCA Regional News. January 22, 2020.
  10. News: Brian Manzullo. Molson Coors to acquire Detroit's Atwater Brewery. Detroit Free Press. January 23, 2020.
  11. News: Ally Marotti. Detroit's Atwater Brewery to launch in Chicago: Molson Coors' craft beer division acquired the Michigan brewery last year. Crain's Chicago Business. March 8, 2021.
  12. Press Release: Tilray Brands to Acquire Four Craft Beer Breweries from Molson Coors Beverage Company. Dow Jones Institutional News. August 13, 2024.
  13. News: Dean Seal. Tilray to Acquire Craft Beer Brands from Molson Coors; Hop Valley Brewing and Terrapin Beer among brands being acquired. Wall Street Journal. August 13, 2024.

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