Moda Operandi Explained

Founded in 2010 by Lauren Santo Domingo and Áslaug Magnúsdóttir, Moda Operandi is an online luxury fashion retailer that allows customers to preorder looks directly from designers, immediately after their runway show. The concept, which was conceived of by Magnusdottir in 2009, gives "women the power to choose from the full collection".[1]

Moda Operandi hosts online trunk shows that let customers secure runway fashion months in advance by placing a 50-percent deposit.[2] The site offers access to designer pieces that might not become available in traditional luxury retail stores.[3]

On May 2, 2013, the company launched a punk-inspired collection from designers including Givenchy, Balmain, Vivienne Westwood, and Dolce & Gabbana.[4] In 2013, Áslaug Magnúsdóttir left the company after an alleged falling out.[5] In 2019, Ganesh Srivats, a former Tesla, Inc. sales executive became the CEO of Moda Operandi.[6] [7] Declining sales from COVID-19 pandemic caused Moda Operandi to shut down its men's business.[8]

In April, 2022, the company announced a ban on the use of exotic skins in its products.[9]

External links

Notes and References

  1. Web site: Moda Operandi, From Aslaug Magnusdottir and Lauren Santo Domingo, Will Sell Designer Runway Fashion Direct to Consumers - WSJ. online.wsj.com. 2016-07-14. 2016-04-02. https://web.archive.org/web/20160402044718/http://www.wsj.com/articles/SB10001424052748704594804575649063240286720. live.
  2. Web site: The Startup That Changed How Women Buy $10,000 Gowns. forbes.com. 2016-07-14. 2016-04-28. https://web.archive.org/web/20160428182049/http://www.forbes.com/sites/leahbourne/2012/02/29/the-startup-that-changed-how-women-buy-10000-gowns/. live.
  3. Web site: Moda Operandi: Click, Cash, Couture - Bloomberg. businessweek.com. 2016-07-14. 2014-08-27. https://web.archive.org/web/20140827160905/http://www.businessweek.com/magazine/moda-operandi-click-cash-couture-09152011.html. dead.
  4. Web site: Moda Operandi to Offer Punk-Inspired Capsule Collection – WWD. Marc Karimzadeh. wwd.com. 2016-07-14. 2016-08-26. https://web.archive.org/web/20160826111114/http://wwd.com/fashion-news/fashion-scoops/punky-town-6895047/. live.
  5. Web site: Founder and CEO Aslaug Magnusdottir Leaves Moda Operandi - Business of Fashion. businessoffashion.com. 2020-09-21. 2020-10-20. https://web.archive.org/web/20201020152334/https://www.businessoffashion.com/articles/news-analysis/breaking-news-founder-and-ceo-aslaug-magnusdottir-leaves-moda-operandi. live.
  6. Web site: When Dressing for Work is Part of the Job - NYT. The New York Times. 2020-09-21. 2020-12-06. https://web.archive.org/web/20201206005102/https://www.nytimes.com/2020/02/01/style/when-dressing-for-work-is-part-of-the-job.html. live.
  7. Web site: Ganesh Srivats, Chief Executive Officer, Moda Operandi - Bloomberg People. www.bloomberg.com/. 2020-09-21.
  8. Web site: Moda Operandi Exits Men's Business - Business of Fashion. businessoffashion.com. 2020-09-21. 2020-08-14. https://web.archive.org/web/20200814193004/https://www.businessoffashion.com/articles/news-analysis/moda-operandi-exits-mens-business. live.
  9. Rachel Deeley, "Burberry Bans Exotic Skins," The Business of Fashion, 18 May 2022.

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