Mobilize (marque) explained

Mobilize
Predecessor:Renault's financing and mobility services operations
Type:Brand, Business unit
Industry:Automotive
Founded:January 2021
Area Served:Europe
Key People:Gianluca De Ficchy (CEO) [1]
Products:Cars
Services:Financing, car-related services
Parent:Renault Group

Mobilize is a business unit of the French car manufacturer Renault established in 2021 and it is mainly specialized in mobility-related services.[2] It focuses on subscription services, leasing, loans, data, and energy management, offering Mobilize-badged vehicles for car sharing and delivery services.[3]

Mobilize is one of the four brands of the Renault Group, along with Renault, Dacia and Alpine.

Mobilize is available in France and Germany[4], Spain[5], United Kingdom, and Morocco.[6]

Based on the premise that purchasing vehicles is no longer the preferred option of drivers, Mobilize aims to focus its offer on rental and car-sharing.[7]

History

The Mobilize business unit was created in January 2021 as part of a wider overhauling of Renault operations.[8] The new unit was set to develop car sharing and other niche businesses.[9] Mobilize was also aimed at meeting new mobility needs like car-sharing, last-mile delivery and on-demand transport.[8] Created as part of Luca de Meo’s Renaulution plan,[10] Mobilize specializes in mobility services:[11] [12] energy services,[2] driving-related data analysis (like the identification of accident-prone areas, road analysis, traffic and pollution data etc…), financing and car manufacturing.[13]

In January 2021, the unit launched the Mobilize vehicle marque by presenting Mobilize EZ-1 Prototype, a car-sharing prototype quadricycle.[14] Later that year, Renault integrated its Zity electric car-sharing business into Mobilize, renaming it Zity by Mobilize.[15] The first marketed car was the subscription-only Mobilize Limo (a rebadged JMEV Yi from JMEV), introduced in the second half of 2022.[16] [17] In May 2022, Renault's financial affiliate RCI Banque was made part of the unit, adopting the trade name Mobilize Financial Services.[18]

In October 2022, Mobilize announced Mobilize Fast Charge, its EV fast-charging network, with plans for 200 chargers, primarily at Renault dealerships near major roadways, by mid-2024.[19] [20]

In July 2023, Mobilize Financial Services subsidiary, Mobilize Lease&co announced its acquisition of two German companies belonging to the MeinAuto Group, Mobility Concept and MeinAuto.

In August 2023, Mobilize acquired shares in Select Car Leasing, a UK-based leasing company.[21] [22] [23]

Operations

Mobilize provides cars for ride-sharing, taxi and delivery companies, while also offering car-related services (including subscriptions), financial services,[24] and charging services. The unit does not produce vehicles but it gets them from other entities.[25] The unit is divided into two major divisions: Mobilize Financial Services (car financing)[24] and Mobilize Beyond Automotive (other activities).[26]

List of services

Vehicles and services

Vehicles

In November 2023, Renault announced that the electric sedan, originally intended for cabs and VTCs, would not be marketed.[27]

On 10 October 2022, Mobilize presented a set of concepts alongside the production version of the Duo and Bento models.[28] [29]

Mobilize Duo is regarded as the new Twizy.[30] [31] [32] This model is available in two versions, 45 and 80,[33] and it can carry two people.[34]

Mobilize Bento is the utility version of Mobilize Duo.[35] The launch of these two vehicles, Mobilize Bento and Mobilize Duo, is scheduled for 2024.[36]

Mobilize Solo Concept

The idea for the Mobilize Solo came from Renault's design studio in India, starting from a skateboard with an umbrella, although the final concept is more like a chair in a cover. It measures long, wide and high. Inside there is room for one person in a semi-sitting position with a joystick instead of a steering wheel.

Mobilize Hippo

Mobilize Hippo is a utility vehicle for last-mile delivery.[37] A prototype of Hippo was prensented was first presented at the Viva Tech in 2021.[38]

Services

Mobilize Power Solutions

Formerly known as Elexent, Mobilize Power Solutions is the entity for electric recharging.[39] The service is available in 11 countries.[40]

Mobilize Vehicle-to-grid (V2G) Technology

In June 2023, Mobilize announced its Powerbox bidirectional charging station as part of the launch of the new Renault 5 electric.[41] In 2024, the Renault 5 with Mobilize V2G technology will offer to save money by plygging in the car.[42] The two-way system will transform the electric city car into an energy supplier.

With its V2G service, Mobilize functions as an energy supplier.[43] The Mobilize V2G service saves money on home recharging and on the overall electricity bill, it also allows the electricity to be sold on the market.[44]

Mobilize Fast Charge

In Octobre 2022, Mobilize announced its plans for a European fast-charging network by 2024.[45]

Rental

Mobilize specializes in flexible rental formulas. À la carte rental is one of the options available.

Mobilize Share

Mobilize Share is Mobilize's car-sharing service, the first of its kind in france.[46] [47]

Zity

Zity is Mobilize's car-sharing subsidiary. In 2022, its sales amounted to 12 millions euros.[48]

Data-processing

Supported by Renault, Software Factory and other partners, Mobilize will also work to develop cutting-edge algorithms and data processing software for better forecasting of user demand and better vehicle dispatching.[49]

Financial services

Mobilize Financial Services is Mobilize's unit devoted to financial services, which is already present worldwide. Among other things, it operates in partnership with Nissan.[50] In March 2023, Mitsubishi chose Renault as its sole provider of financing services.[51] [52] Among the brands of Mobilize Financial Services, there is the long-term leasing service, Mobilize Lease&Co.[53]

Notes and References

  1. https://europe.autonews.com/move/renault-names-gianluca-de-ficchy-ceo-mobilize-division
  2. Web site: [Viva Technology] Mobilize se rêve en fournisseur d’électricité avec la future Renault 5 ]. L'Usine Nouvelle.
  3. Web site: Møbilize, la nouvelle marque dédiée aux services de mobilité et d’énergie . media renault.
  4. Web site: Mobilize (Renault) rachète deux sociétés allemandes de leasing automobile . Le Figaro.
  5. Web site: Prix Renault Mobilize Espagne pour l'Inclusion et la Mobilité Durable . Le Petit Journal.
  6. Web site: Succédant à Vincent Hauville: Grégoire de Saint Lager nouveau PDG de Mobilize Financial Services Maroc . Aujourd'hui le Maroc.
  7. Web site: Automobile. Avec Mobilize, Renault loue des utilitaires à la carte . Ouest France.
  8. Web site: Mobilize. Une nouvelle entité pour la mobilité chez Renault . L'Argus.
  9. Web site: Renault's transformation strategy will see 24 new vehicles by 2025 . 14 January 2021 . Autocar . James . Attwood . 23 June 2023.
  10. Web site: RENAULT VA LANCER UNE NOUVELLE MARQUE : MOBILIZE . Auto Plus.
  11. Web site: Comment Mobilize doit aider Renault à conquérir le marché des services de mobilité . L'Usine Nouvelle.
  12. Web site: Mobilize, l’arme de Renault pour s’imposer dans le business incertain de la mobilité . La Tribune.
  13. Web site: QU'EST-CE QUE MOBILIZE, LA NOUVELLE MARQUE DE MOBILITÉ DU GROUPE RENAULT? . BFMTV.
  14. Web site: Renault launches Mobilize mobility brand with Twizy-style EZ-1. 14 January 2021 . James . Attwood . Autocar . 23 June 2023.
  15. Web site: Zity car-sharing to expand to Lyon in March . 20 February 2022 . Electrive . 23 June 2023.
  16. Web site: Renault's Mobilize unit will launch Chinese-built EV for ride-hailing and taxi services . 30 August 2021 . Peter . Sigal . Automotive News Europe . 23 June 2023.
  17. Web site: 8 things you should know about Groupe Renault's Mobilize Limo. Raja. Shrawan. 15 February 2022. ElectricVehicleWeb. ElectricVehicleWeb.com. 2 July 2022.
  18. Web site: Renault's Mobilize targets fleets, mobility companies and last mile operators . 16 May 2022 . Fleet Europe . 23 June 2023.
  19. Web site: Tyler . Tim . 30 October 2022 . Mobilize Fast Charge: The New Ultrafast Charging Network In Europe . 30 October 2022 . CleanTechnica . en-US.
  20. 10 October 2022 . Mobilize Fast Charge: the new ultrafast charging network in Europe . 30 October 2022 . Mobilize.
  21. Web site: Mobilize acquires share in Select Car Leasing . FleetNews.
  22. Web site: Mobilize Financial Services se renforce dans le leasing au Royaume-Uni . Journal Auto.
  23. Web site: Mobilize Financial Services buys stake in Select Car Leasing to launch Select Lease by Mobilize . Broker News.
  24. Web site: Le groupe Renault regroupe ses services financiers sous la marque Mobilize Financial Services . Auto Info.
  25. Web site: Mobilize: how Renault’s new brand is out to disrupt the mobility market . 10 October 2022 . MoveElectric . James . Attwood . 23 June 2023.
  26. Web site: Renault names Gianluca De Ficchy CEO of Mobilize division . 17 January 2023 . Peter . Sigal . Automotive News Europe . 23 June 2023.
  27. Web site: Mobilize Limo : la berline électrique de Renault pour les taxis et VTC ne sera pas commercialisée . Challenges.
  28. Web site: Mobilize Duo: fun for city mobility . Media Mobilize.
  29. Web site: Mobilize Bento : l’héritier en mode utilitaire du Twizy est prêt . L'Automobile Magazine.
  30. Web site: Un ѕеgmеnt аutоmоbіlе еѕt ѕur lе роіnt dе соnnаîtrе un еѕѕоr . Money.bg.
  31. Web site: Renault Twizy : le mix entre moto et voiture sera supprimé . Vrum.
  32. Web site: Ces voitures qui vont disparaître du catalogue entre 2023 et 2025 . L'Argus.
  33. Web site: Reloaded : la Citroën Ami ajoutera une version avec plus d'autonomie et de rapidité . 16valvulas.
  34. Web site: Renault revient à la micromobilité . Protothema.
  35. Web site: Renault Group déballe le Mobilize Bento 100 % Electric . auto-infos.
  36. Web site: Citroën Ami vs Mobilize Duo et Seat Minimo. Les microcars électriques des constructeurs . l'argus.
  37. Web site: Comment Mobilize-Renault développe Hippo, son utilitaire du futur . L'Agus.
  38. Web site: Renault Mobilize. Des autos partagées nommées Duo, Limo, Bento, Hippo . L'Argus.
  39. Web site: Elexent change de nom et devient Mobilize Power Solutions . journal auto.
  40. Web site: RENAULT : MOBILIZE POWER SOLUTIONS DÉPLOYÉ DANS 11 PAYS . BFM Bourse.
  41. Web site: [Viva Technology] Mobilize se rêve en fournisseur d’électricité avec la future Renault 5 ]. Usine Nouvelle.
  42. Web site: Renault 5 (2024). Des recharges jusqu’à 50 % moins chères grâce à Mobilize V2G . L'Argus.
  43. Web site: [Viva Technology] Mobilize se rêve en fournisseur d’électricité avec la future Renault 5 ]. L'Usine Nouvelle.
  44. Web site: Renault 5 (2024). Des recharges jusqu’à 50 % moins chères grâce à Mobilize V2G . L'argus.
  45. Web site: Mobilize Power Solutions va ouvrir 200 stations-service électriques en Europe . auto info.
  46. Web site: Mobilize donne naissance à son premier service d'autopartage en France . L'argus.
  47. Web site: Des voitures électriques en location partagée à Arcachon, une première nationale . sud ouest.
  48. Web site: Zity a passé la barre des 12 millions d'euros de facturation en 2022 . journal auto.
  49. Web site: Mobilize, la nouvelle marque du Groupe Renault . avem.
  50. Web site: Recharge-Renault voit des synergies avec Nissan dans 11 pays . Les Echos.
  51. Web site: France : Mitsubishi rejoint Renault dans les solutions de financement . Les Echos.
  52. Web site: Recharge-Renault voit des synergies avec Nissan dans 11 pays . Les Echos.
  53. Web site: Renault Group accélère sur la location longue durée (LLD) avec Mobilize Lease&Co . auto infos.

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