Mobile software content rating system explained

A mobile software content rating system is a rating system which is tailored to users of mobile software.

Comparison table

A comparison of current mobile software rating systems, showing age on the horizontal axis. Note however that the specific criteria used in assigning a classification can vary widely from one country/system to another. Thus a color code or age range cannot be directly compared from one country to another.

Key:

 White No restrictions: Suitable for all ages / Aimed at young audiences / Exempt / Not rated / No applicable rating. Yellow No restrictions: Parental guidance is suggested for designated age range. Purple No restrictions: Not recommended for a younger audience but not restricted.  Red Restricted: Parental accompaniment required for younger audiences. (Not used) Black Prohibitive: Exclusively for older audience / Purchase age-restricted / Banned.
Country/SystemAge ratingOther
0/1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19
App Store4+9+12+17+N/A
Google Play (IARC)3N/A
ACB
GMR 18+N/A
PGMA 15+
ClassInd
L1012141618N/A
ESRB


EE10+TMAO
GRAC
ALL121519N/A
PEGI
3
USK
06 16 18N/A
Country/System 0/1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 Other
Samsung Galaxy StoreALL4+12+15+18+N/A
Huawei AppGallery3+7+12+16+18+N/A
Amazon AppstoreAll AgesMatureAdultN/A
Guidance Suggested
Blackberry WorldG TMAN/A
Common Sense MediaN/A23456789101112131415161718Not Yet Rated
Country/System 0/1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 Other

Existing systems

App Store (iOS/iPadOS)

Apple's rating system for the App Store follows the following rubric:[1]

Apps rated 17+ are prohibited from purchase by younger users.[2]

Google Play

Up until March 17, 2015 Google Play used the following rubric:[3] [4]

Google now uses the International Age Rating Coalition (IARC) in most countries not represented by a rating authority, whilst countries or regions with a superimposed video game rating authority continues applying their own ratings where applicable. [5] This includes Americas (except Brazil), where ESRB is imposed, Brazil with ClassInd, Europe and Israel with PEGI, Australia with ACB and South Korea with GRAC. However, a new Google Play Rating system is used exclusively in Russia and for non-gaming apps in South Korea.[6] These ratings include:

In Australia, IARC applies its own ratings for non-gaming apps.

Samsung Galaxy Store

See main article: Samsung Galaxy Store.

The ratings are, All Ages, 4+, 12+, 15+ and 18+. The 18+ rating is enforced and the rest are advisory.

Huawei AppGallery

Huawei AppGallery developed own rating system.Ratings are: 3+, 7+, 12+, 15+ and 18+[7]

Amazon Appstore

On the Amazon Appstore, "All Ages" is for all ages. "Guidance Suggested" is for recommendation that parents should give guidance to pre-teens/children. "Mature" is recommended to be suitable for mature audiences. "Adult" is advertisements, graphic violence, nudity or other content only suitable for adult audiences.[8]

Blackberry World

The Blackberry appstore as the following ratings:[9] [10]

CTIA Mobile Application Rating System

The CTIA The Wireless Association, an industry trade group, collaborated with the ESRB to largely apply ESRB's rating system to mobile devices.[11] It was launched in 2011, with Apple and Google being notable abstentions from subscribing companies.[12]

Common Sense Media

See main article: Common Sense Media.

See also

External links

Notes and References

  1. Web site: Identifying Your App in iTunes Connect: Set App Ratings . . 19 May 2017.
  2. Web site: Aulia . Masna . App Store rating system raises questions . 17 July 2009 . . 19 May 2017.
  3. Web site: Application Content Ratings. Google Inc..
  4. Web site: Creating Better User Experiences on Google Play . Android Developers Blog . 2015-06-14 .
  5. Web site: About the International Age Rating Coalition . IARC . 2015-11-11 .
  6. https://support.google.com/googleplay/answer/6209544 Apps & Games content ratings on Google Play
  7. Web site: AppGallery Rating system. . 30 January 2022.
  8. https://www.amazon.com/gp/product/B007N85POS/ref=s9_bbs_gw_d5_g405_i1?pf_rd_m=ATVPDKIKX0DER&pf_rd_s=center-6&pf_rd_r=14HZZ1KMYK2H9AXD7Z6P&pf_rd_t=101&pf_rd_p=1741301142&pf_rd_i=507846 Amazon.com: Angry Birds Rio HD (Fire Edition): Appstore for Android
  9. https://appworld.blackberry.com/webstore/content/35148893/?lang=en&countrycode=CA Despicable Me: Minion Rush BlackBerry World
  10. News: Evelyn . Alex . Consideringapple . 23 August 2023.
  11. Web site: CTIA Mobile Application Ratings System with ESRB. ESRB.
  12. Web site: CTIA And ESRB Debut App Rating System, No Buy-In From Google Or Apple. Chris Velazco. Techcrunch. November 29, 2011.