Mobage Explained

Mobage
Logocaption:Mobile App Developers
Language:Japanese
Owner:DeNA
Launch Date: (as Mobage Town)
(as Mobage)
Current Status:Offline (DeNA)

is a portal and social network for games, owned by DeNA.

History

In 2011, as part of a strategy to unify its services, DeNA rebranded Mobage Town as Mobage (sometimes called Mobage East) for use in Japan, while the Plus+ network operated by ngmoco, a subsidiary of DeNA, was also rebranded as Mobage (sometimes called Mobage West) for use in the West.[1] [2]

On December 19, 2014, ngmoco announced the rebranding of Mobage West to DeNA.[3] [4] [5] The Japanese site continued to operate under the mobage name.

On August 9, 2018, the English version of the website was reportedly shut down for unknown reasons.

Reception

The service was described as highly successful in academic research.[6] In July 2011, it was reported the service had 30 million users, who largely played on feature phones.[7]

External links

Notes and References

  1. Web site: Jordan . Jon . 2010-12-15 . Ngmoco launches JavaScript-based ngCore Game Tech framework for iOS and Android . 2024-03-01 . www.pocketgamer.com . en.
  2. Web site: モバゲータウンが「Mobage」に サービス名・ロゴ一新して世界展開加速. 2016-06-24. https://web.archive.org/web/20141206012646/http://www.itmedia.co.jp/news/articles/1102/14/news066.html. 2014-12-06. dead.
  3. Web site: Mobage is now pronounced DeNA (D-N-A)!.
  4. Web site: DeNA drops Mobage branding.
  5. Web site: Mobage.
  6. Book: Yamakami, Toshihiko . 2011 10th International Conference on Mobile Business . June 2011 . 978-1-4577-0497-0 . 114–118 . A Four-Layer Success Factor View Model of Mobile Social Games: Analysis of Mobage Success in Japan . 10.1109/ICMB.2011.36 . https://ieeexplore.ieee.org/document/6047060 . 28809987.
  7. Web site: July 26, 2011 . DeNA and Ngmoco launch Mobage mobile social network across globe . venturebeat.com.