Mmmh (song) explained

Type:single
Artist:Kai
Ep:Kai
Language:Korean
Recorded:2020
Studio:SM Studios, Seoul, South Korea
Genre:
  • R&B
Length:3:12
Label:
Composer:
  • Keelah Jacobsen
  • Cameron Jai
  • JUNNY
  • Jane
Lyricist:
  • Jane
  • JUNNY
Next Title:Peaches
Next Year:2021

"Mmmh" is a song recorded by South Korean singer Kai. It was released on November 30, 2020, as the lead single of his debut extended play, Kai.[1] The song was written and composed by Keelah Jacobsen, Cameron Jai, JUNNY and Jane. Musically, "Mmmh" was described as a R&B song with a simple yet addictive melody on a minimalist track.

Background and release

On November 30, Kai made his official debut as a solo artist with the extended play Kai,[2] which went onto debut at number three on South Korea's Gaon Album Chart. "Mmmh" was released on November 30 for digital download and streaming in various countries by SM Entertainment, as the lead single of Kai.

Composition

"Mmmh" was described as a R&B pop song with a simple yet addictive melody on a minimalist track. In terms of musical notation, the song is composed in the key of G♯ minor, with a tempo of 137 beats per minute and is three minutes and twelve seconds long.[3] It is also described to be a charming, straightforward love song.[4] The lyrics confidently portray the attraction one feels to someone one has met for the first time.[5]

Music video and promotion

An accompanying dystopian sci-fi themed music video for "Mmmh" was uploaded to SM Entertainment's official YouTube channel, six hours ahead with the single's release.[6] It was preceded by a teaser released on the same platform on November 26. The video features the singer's looking upon the city from the edge of a rooftop with striking looks featuring an ombré mullet and colorful garments as he dances to the sensual track. The visuals end with the singer standing on top of a building with a neon-lit city serving as the background.

Before the official release, Kai held an online press conference with Baekhyun as his MC, where he talked about the song for the first time for the media.[7] An hour before the release, he held a live broadcast through Naver's V Live app, where he talked about the album, songs and production process.[8]

Kai performed and promoted "Mmmh" for the first time on Naver Now Party B.[9] And also with televised live performances on various South Korean music programs including Music Bank, Show! Music Core and Inkigayo.

Commercial performance

The song debuted at number 26 on the Gaon Digital Chart issue dated November 29 to December 5, 2020. And also debuted at number 1, 15 and 178 on the components Download Chart, BGM Chart and Streaming Chart, respectively.[10] [11] [12] Additionally, the song charted at number 15 on the US Billboard World Digital Song Sales chart.

Credits

Credits adapted from EP's liner notes.[13] [14]

Studio

Personnel

Charts

Weekly

Chart (2020)Peak
position
South Korea (Gaon)[15] 26
South Korea (K-pop Hot 100)[16] 92
US World Digital Songs (Billboard)[17] 15

Monthly

Release history

!Region!Date!Format!Label
VariousNovember 30, 2020

Notes and References

  1. Web site: Dishya. Sharman. Mmmh MV: EXO member Kai raises the temperatures with his solo debut song; Watch. September 22, 2022. Pinkvilla. November 30, 2020. September 22, 2022. https://web.archive.org/web/20220922055737/https://www.pinkvilla.com/entertainment/mmmh-mv-exo-member-kai-raises-temperatures-his-solo-debut-song-watch-578597. live.
  2. Web site: Vanessa. Tan. EXO's Kai drops first solo mini album, KAI (开) – listen. September 22, 2022. Bandwagon Asia. November 30, 2020. September 22, 2022. https://web.archive.org/web/20220922062025/https://www.bandwagon.asia/articles/exo-s-kai-announces-first-solo-mini-album-kai-debut-november-30-2020. live.
  3. Web site: Key, tempo of Mmmh by Kai Musicstax. Musicstax. September 22, 2022. September 22, 2022. https://web.archive.org/web/20220922070352/https://musicstax.com/track/mmmh/5dntGTbUtmUO239wQ0k3yM. live.
  4. KAI's 1st solo album title track '음 (Mmmh)'.... 1329239212076408834. weareoneEXO. EXO. September 22, 2022. November 19, 2020.
  5. News: Lee Seung-hoon. ko:"오늘은 KAI DAY"..엑소 카이, '음' 뮤비 선공개→V라이브∙무대 최초 공개 [공식]. "Today is KAI DAY"..EXO's Kai, 'Mmmh' music video pre-release → V live∙stage first release [Official]. https://entertain.naver.com/read?oid=109&aid=0004318794. September 23, 2022. OSEN. November 30, 2020. ko. March 10, 2022. https://web.archive.org/web/20220310110429/https://entertain.naver.com/read?oid=109&aid=0004318794. live.
  6. https://youtube.com/Fc-fa6cAe2c. ko:KAI 카이 '음 (Mmmh)' MV. November 30, 2020. YouTube. SM Entertainment. September 23, 2022.
  7. Web site: Son Hwa-shin. ko:엑소 카이, 데뷔 8년 만에 솔로 데뷔... "레벨업 할 것". EXO Kai, solo debut after 8 years of debut... "I will level up". http://star.ohmynews.com/NWS_Web/OhmyStar/at_pg_m.aspx?CNTN_CD=A0002697948. September 25, 2022. Oh My News. November 30, 2020. ko. September 25, 2022. https://web.archive.org/web/20220925100643/http://star.ohmynews.com/NWS_Web/OhmyStar/at_pg_m.aspx?CNTN_CD=A0002697948. live.
  8. Web site: Kim Na-yeon. ko:엑소 카이, 30일 첫 미니앨범 발매 기념 브이라이브 출격...솔로 데뷔 카운트다운. EXO's Kai, on the 30th to commemorate the release of his first mini-album, a V-live sortie... Solo debut countdown. http://www.slist.kr/news/articleView.html?idxno=203551. Single List. September 25, 2022. ko. November 23, 2020. September 25, 2022. https://web.archive.org/web/20220925100640/http://www.slist.kr/news/articleView.html?idxno=203551. live.
  9. ko:카이가 PARTY B에 초대합니다ㅣNOW.. https://youtube.com/watch?v=v0LiixyKhKA. YouTube. SM Entertainment. September 25, 2022. December 1, 2020. September 25, 2022. https://web.archive.org/web/20220925102936/https://www.youtube.com/watch?v=v0LiixyKhKA. live.
  10. Web site: Download Chart – Week 49 of 2020. Circle Chart. September 23, 2022. September 23, 2022. https://web.archive.org/web/20220923082415/https://circlechart.kr/page_chart/onoff.circle?nationGbn=T&serviceGbn=S1020&targetTime=49&hitYear=2020&termGbn=week&yearTime=3. live.
  11. Web site: BGM Chart – Week 49 of 2020. Circle Chart. March 23, 2022. March 23, 2023. https://web.archive.org/web/20230323041857/https://circlechart.kr/page_chart/onoff.circle?nationGbn=T&serviceGbn=S1060&targetTime=49&hitYear=2020&termGbn=week&yearTime=3. live.
  12. Web site: Streaming Chart – Week 49 of 2020. Circle Chart. March 23, 2022. March 23, 2023. https://web.archive.org/web/20230323041855/https://circlechart.kr/page_chart/onoff.circle?nationGbn=T&serviceGbn=S1040&targetTime=49&hitYear=2020&termGbn=week&yearTime=3. live.
  13. Web site: Mmmh. spotify. October 20, 2022. November 30, 2020. October 20, 2022. https://web.archive.org/web/20221020112918/https://open.spotify.com/track/5dntGTbUtmUO239wQ0k3yM. live.
  14. Rover. Kai. 2023. Credits. photobook. SM Entertainment; Dreamus. South Korea.
  15. Web site: Digital Chart – Week 49 of 2020. Circle Chart. September 23, 2022. ko. September 23, 2022. https://web.archive.org/web/20220923082419/https://circlechart.kr/page_chart/onoff.circle?nationGbn=T&serviceGbn=ALL&targetTime=49&hitYear=2020&termGbn=week&yearTime=3. live.
  16. Billboard Korea K-pop 100. Billboard. December 12, 2020. September 23, 2022. December 13, 2020. https://web.archive.org/web/20201213012640/https://www.billboard.com/charts/billboard-korea-100/2020-12-12. live.
  17. Billboard World Digital Song Sales. Billboard. December 12, 2020. September 23, 2022. December 10, 2020. https://web.archive.org/web/20201210075009/https://www.billboard.com/charts/world-digital-song-sales/2020-12-12. live.
  18. Web site: Circle Digital Chart – December 2020. Circle Chart. September 23, 2022. September 23, 2022. https://web.archive.org/web/20220923082420/https://circlechart.kr/page_chart/onoff.circle?nationGbn=T&serviceGbn=ALL&targetTime=12&hitYear=2020&termGbn=month&yearTime=3. live.

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