Mizuno Explained

Mizuno Corporation
Type:Public (K.K)
Foundation:[1]
Founder:Rihachi & Rizo Mizuno
Location:Suminoe, Osaka, Japan
Industry:Sports equipment
Key People: (President)[2]
Revenue:JPY 148,703,000,000 (2010)[3]
Net Income:JPY 1,406,000,000 (2010)
Num Employees:5,368 (2013)
Homepage:mizuno.com

is a Japanese sports equipment and sportswear company, founded in Osaka in 1906 by Rihachi Mizuno. Today, Mizuno is a global corporation which makes a wide variety of sports equipment and sportswear for table tennis, badminton, golf, baseball, mixed martial arts, association football, gridiron football, futsal, judo, rugby, running, skiing, athletics, swimming, tennis, handball and volleyball.

History

Mizuno was founded in 1906 as Mizuno Brothers, Ltd. by Rihachi Mizuno and his younger brother Rizo, in Osaka. The shop sold Western-world sundries, including baseballs, and then in 1907 began to sell order-made athletic wear. In 1910 the shop moved to Umeda-Shinmichi and its name was changed to Mizuno Shop. In 1913 the firm began to manufacture baseballs and gloves. In 1933 Mizuno presented Star Line, the first Japanese made golf clubs. By 1935 its golf club showroom was the world's largest. In 1941 the company name was changed to Mizuno Co., Ltd, and has remained the same since. During World War II, Mizuno manufactured military ordnance for Japan's war effort.[4]

The first American factory was established in Los Angeles, under the denomination American Mizuno in 1961. During the following years, Mizuno signed sponsorship deals with some of the most prominent personalities in sports, such as track and field athlete Carl Lewis,[5] the All Blacks rugby team, former San Francisco 49ers quarterback Joe Montana for most of his years in the NFL, the Manu Samoa rugby team, Czech tennis player Ivan Lendl, and golf player Nick Faldo and baseball Hall of Famer Rickey Henderson.

To gain a foothold in the baseball glove market in the United States, the mobile "Mizuno Baseball Workshop" was introduced in the late 1970s to service major league clubs during spring training in Arizona and Florida. The 40feet van contained extensive leather-working equipment, manned by two skilled Japanese craftsmen, to produce made-to-order gloves and repair all brands.[6]

The company also expanded its operation centres opening new factories in Germany, France, China, Scotland and Hong Kong.

Aircraft

To commemorate the company's 30th anniversary, the company began manufacturing gliders in 1936.[7] Among the company's military design efforts included the Mizuno Shinryu, a proposed rocket-powered interceptor that never left the prototyping stages, and the Mizuno MXZ1, a training glider.[8]

Golf

Mizuno is a manufacturer of golf clubs and accessories. Tiger Woods used Mizuno golf clubs until he signed a deal with Titleist and turned professional in 1996, but continued to play with Mizuno clubs for his first pro year and a half while waiting for his ideal set of clubs from Titleist; notably, he won his first Masters Tournament victory in 1997 with his Mizuno clubs.[9] Other players have played using Mizuno equipment during their careers, including 13 of the 24 players who have ever held a men's #1 ranking (as of 2022).[10]

Sponsorships

Testimonial

External links

Notes and References

  1. http://www.mizuno.com/aboutus/financial/factbook/2010FACTBOOK3-4.pdf Corporate Data, 2010 Fact Book
  2. https://corp.mizuno.com/en/about/boardmembers.aspx Board of directors
  3. http://www.mizuno.co.jp/finance/factbook/images/2010FACTBOOK7-16.pdf Corporate Data, 2010 Fact Book, financial section
  4. Web site: The Best Mizuno Running Shoes. 28 May 2024 .
  5. Web site: 1992-07-25 . CARL LEWIS' JUMP SPONSORED BY . . . . 2024-01-09 . Chicago Tribune.
  6. News: Made-to-order baseball gloves . Lewiston Morning Tribune . (Idaho). Associated Press . March 7, 1979 . 3B.
  7. Web site: MIZUNO.
  8. Web site: Aircraft of Imperial Japanese Navy . zenibo-milimania.world.coocan.jp . 2003-08-21 . 2011-02-14.
  9. Web site: Tiger Woods to switch to Nike irons soon . https://web.archive.org/web/20171008203553/www.golftoday.co.uk/news/yeartodate/news02/woods19.html . 2017-10-08 . Golf Today . May 2002 . 2008-09-24.
  10. Web site: Mizuno Major Talent - The Next Generation . Mizuno Golf Canada . 8 May 2022 . 2 February 2022.
  11. Web site: Mizuno will be the technical sponsor of Lazio from next season . 2024-01-04 . nss magazine . en.
  12. Web site: Keith Mitchell .
  13. Web site: Mizuno signs Joe Long and OJ Farrell . 2024-01-04 . GolfPunkHQ . en-GB.
  14. Web site: Dickinson . Marley . 2023-02-23 . Mizuno becomes official sponsor of popular global run club . 2024-01-04 . Canadian Running Magazine . en-US.
  15. Web site: 2023-05-09 . Volleyball World extends Mizuno sponsorship, agrees Thai broadcast deal . 2024-01-04 . SportBusiness . en-US.
  16. Web site: Content . SwimSwam Partner . 2023-05-05 . Carson Foster Signs Pro Agreement With Mizuno Through 2028 . 2024-01-09 . SwimSwam . en-US.