Mixpanel Explained
Mixpanel is an event analytics service company that tracks user interactions with web and mobile applications.
Data collected is used to build custom reports and measure user engagement and retention.[1] Mixpanel works with web applications, in particular SaaS, but also supports mobile apps.
History
Mixpanel was founded by Suhail Doshi and Tim Trefren in 2009 and is based in San Francisco, California.[2] It is backed by Y Combinator, and its list of investors includes Andreessen Horowitz,[3] Max Levchin and Keith Rabois.[4] Doshi credits Levchin for Mixpanel's survival and subsequent success.[5]
In April 2018, founder and CEO Suhail Doshi announced he would step down and become chairman of the board. He was replaced as CEO by Amir Movafaghi.[6]
In May 2023, Mixpanel launched Mixpanel Marketing Analytics to allow marketers to track event-based analytics.[7]
Funding
Mixpanel's second funding round happened in December 2014, a Series B round led by Andreessen Horowitz, with $65M raised at a pre-money valuation of $800M.[8]
Mixpanel's most recent funding round happened in November 2021, raised a Series C round, a $200 million investment on a $1.05 billion valuation from Bain Capital Tech Opportunities.[9]
General references
Notes and References
- Web site: Andreessen and Mixpanel Call for an End to "Bullshit Metrics". Dec 17, 2012. AllThingsD. September 16, 2014. September 17, 2014. https://web.archive.org/web/20140917075834/http://allthingsd.com/20121217/andreessen-and-mixpanel-call-for-an-end-to-bullshit-metrics/. live.
- Web site: Doshi. Suhail. I became a CEO at 20 and raised $77 million over the last 10 years. Here are the most powerful lessons I've learned.. https://web.archive.org/web/20190805071237/https://www.businessinsider.com/ceo-running-a-company-lessons-suhail-doshi-2018-6. 2019-08-05. Forbes. live.
- Web site: Mixpanel Raises $65 Million to Build Predictive Data Tech. Dec 18, 2014. The Wall Street Journal. August 4, 2017. October 19, 2016. https://web.archive.org/web/20161019042738/http://blogs.wsj.com/venturecapital/2014/12/18/mixpanel-raises-65-million-to-build-predictive-data-tech/. live.
- Web site: Mixpanel Raises $10.25M Led By Andreessen Horowitz, Now Provides Analytics For Viddy And Path. May 10, 2012. TechCrunch. June 25, 2017. December 15, 2017. https://web.archive.org/web/20171215053700/https://techcrunch.com/2012/05/10/mixpanel-andreessen-horowitz/. live.
- Web site: How a PayPal 'Mafia' member helped this 26-year-old build an $865 million startup . https://archive.today/20230612182907/https://www.businessinsider.com/mixpanel-ceo-suhail-doshi-and-max-levchin-2015-3 . March 2015 . 12 Jun 2023 . . Kim . Eugene .
- News: Twitter's former 'Mr. Fixit' takes over analytics start-up Mixpanel as 29-year-old CEO steps down. Levy. Ari. 2018-04-24. CNBC. 2018-04-24. 2018-04-24. https://web.archive.org/web/20180424214009/https://www.cnbc.com/2018/04/23/mixpanel-amir-movafaghi-ex-twitter-replaces-suhail-doshi-as-ceo.html. live.
- Web site: Miller . Ron . May 2, 2023 . Mixpanel moves into marketing data with its latest product . July 5, 2023 . TechCrunch . July 5, 2023 . https://web.archive.org/web/20230705190536/https://techcrunch.com/2023/05/02/mixpanel-is-making-product-data-available-to-marketing-too-with-latest-product/ . live .
- News: Ha . Anthony . December 18, 2014 . Mobile Analytics Company Mixpanel Raises $65M Round With An $865M Valuation . 3 December 2020 . Techcrunch . 29 November 2020 . https://web.archive.org/web/20201129224257/https://techcrunch.com/2014/12/18/mixpanel-raises-65-million/ . live .
- News: Garcia . Luis . Bain Capital Invests $200 Million in Mixpanel . 2024-04-29 . WSJ . en-US . 2023-06-18 . https://web.archive.org/web/20230618090529/https://www.wsj.com/articles/bain-capital-invests-200-million-in-mixpanel-11637013885 . live .
