Mixcrate Explained

Mixcrate
Company Type:Private
Foundation:2009 (Bay Area, California, United States)
Founder:Chris Yee
Area Served:Worldwide
Location City:Alameda, California
Location Country:United States
Homepage:Mixcrate.com
Registration:Required
Launch Date:November 2009
Current Status:Inactive
Website Type:Social networking service, music website

Mixcrate was an online audio distribution platform based in California, United States that enabled its users to upload, promote and share their DJ mixes to a worldwide audience and to help DJs promote and grow their careers as professional DJs. It was a community-based platform designed for DJs mainly aimed at promoting their mixes and for fans to follow the work of their favorite DJs. It also catered to music listeners, club promoters, radio stations and event organizers looking to discover new talent.

The service has been described as "the premier platform to enable DJs to share their talent with a worldwide audience while connecting with their peers and fans"[1] and "one of the best known DJ mix hosting sites in the world" by Digital DJ Tips.[2]

On October 20, 2016, Mixcrate shut down. A message posted to the site and to its Facebook Page read: "Unfortunately, Mixcrate received a letter from a respected entity in the record industry. While Mixcrate does not believe the site violates any laws, we do not have the means to operate under current conditions. It's with deep regret that we must shut down the website."[2]

History

Mixcrate was founded and launched by Chris Yee in November 2009. The idea for Mixcrate came about after Yee mentioned the idea to Genghis Mendoza while at their Silicon Valley tech job. Both Yee and Mendoza are from San Francisco and grew up within the mobile DJ scene of the Bay Area.[3] They realized their passion for DJing and web development could create a user-focused destination that would build on the idea of a community. After the development of the site, it was launched to twenty DJ friends and family members to help test. The site gained international viewership from many countries around the world even during the testing period.[4]

Mixcrate was the most trafficked social network for DJ artists in the United States, according to Comscore.[5]

Though now defunct, Mixcrate's official Facebook and Twitter accounts are still active.

Features

Mixcrate allowed users to browse and listen to DJ mixes on the site. Registered users could "like", download (if enabled and logged in), save a mix to their playlist, and comment on a mix. Users could also "follow" other users, both DJs and listeners, to be notified of their recent activities on the site such as newly uploaded mixes (by DJs), recent likes and comments etc., which is displayed on the activity feed on the homepage. Registered DJs could upload an unlimited number of mixes, with a file size limit of 190MB for each mix.

Users also had the option of directly sharing mixes via Facebook, Twitter and Google+.

Impact and recognition

In a Vice magazine interview with culture writer, record collector, music journalist, author, podcast host, DJ and Professor of Sociology Oliver Wang about the history of the San Francisco Bay Area's Filipino American mobile DJ scene, when asked if there was "Anything cool you can point our readers to online?", he responded: "Mixcrate.com, for example, is one platform where quite a few mobile DJs from this scene have posted up old mixes." Notable Filipino American DJs such as Qbert, Mix Master Mike, Shortkut and Apollo had posted their mixes to the site.[6]

Mixcrate has been included in many lists of top/best alternatives to SoundCloud by publications and websites such as in the following:

Bobby Owsinski, writing for Forbes magazine, included Mixcrate in his article "Why SoundCloud's Demise Would Hurt Indie Artists" as a "competitive service similar to SoundCloud."[24] Mixcrate was also included in "best sites" lists such as in "The Best Places to Host Your DJ Mixes Online" by Trackhunter[25] and "Best Sites to Share Your DJ Mix Online" by Digital DJ Hub.[26]

TopSitesLike.com produced a list of 13 sites similar to Mixcrate.[27]

Similar services

Notes and References

  1. Web site: Group Test: SoundCloud VS The Best Of The Rest. March 17, 2015. DJWORX.
  2. Web site: Lessons For DJs From The Death Of Mixcrate. October 24, 2016. Digital DJ Tips.
  3. Web site: History of Filipino-American DJs at mixcrate.com. November 18, 2009. 8Asians.
  4. Web site: Attention All DJs: MixCrate.com Has Arrived For You! - Old School Scholar. March 4, 2016. Old School Scholar. https://web.archive.org/web/20160304125814/http://oldschoolscholar.com/attention-all-djs-mixcrate-com-has-arrived-for-you/. 2016-03-04.
  5. Web site: Kochava Media Index - Mixcrate Advertising Mediakits, Reviews, Pricing, Traffic, Rate Card Cost. Kochava Media Index.
  6. Web site: How The Bay Area's Filipino Mobile DJ Scene Turned High Schoolers into Future Turntablism Stars. Vice Magazine. 30 April 2015 .
  7. Web site: Soundcloud might be shutting down - here's the best alternatives. https://ghostarchive.org/archive/20220515/https://www.independent.co.uk/life-style/gadgets-and-tech/news/soundcloud-best-alternatives-music-streaming-shutting-down-a6867446.html . 2022-05-15 . subscription . live. February 11, 2016. The Independent.
  8. Web site: 4 Alternatives To SoundCloud For Hosting DJ Mixes. March 17, 2011. Digital DJ Tips.
  9. Web site: Best SoundCloud Alternatives – Top 5 Apps Like SoundCloud to Try. January 24, 2019. PhoneWorld.
  10. Web site: Six alternatives to SoundCloud for hosting DJ mixes. May 16, 2015.
  11. Web site: Every Good Alternative to Soundcloud for DJs. September 4, 2015.
  12. Web site: Best 7 Sites Like SoundCloud: Try These Great Alternatives!. December 4, 2017. TechBoomers.
  13. Web site: Similar Sites to Soundcloud - Best SoundCloud Alternative. September 3, 2013. APowerSoft.
  14. Web site: 5 SoundCloud Alternatives. Joanna. Maria. June 6, 2013. TechShout.
  15. Web site: Four Soundcloud Alternatives to Discover and Share Great Music. Lifehacker. 7 July 2014 .
  16. Web site: SoundCloud is now, but what's next? Five great alternatives. March 17, 2016. Trax Magazine.
  17. Web site: 6 alternativas a Soundcloud. TuExperto.
  18. Web site: Top SoundCloud Alternatives to Get Your Music Heard. Guiding Tech. 22 May 2015 .
  19. Web site: Sorry SoundCloud: It's Not Us. It's You.. Terry. Matthew. April 17, 2015.
  20. Web site: Soundcloud Alternatives For DJ mixes. Jay. Cunningham. January 2, 2016.
  21. Web site: Best SoundCloud Alternatives. CompsMag.
  22. Web site: Best SoundCloud Alternatives - Top 5 Music Apps like SoundCloud.
  23. Web site: Best Soundcloud Alternatives 2017. October 13, 2016.
  24. Web site: Why SoundCloud's Demise Would Hurt Indie Artists. Bobby. Owsinski. Forbes.
  25. Web site: The best places to host your DJ mixes online. Trackhunter.co.uk.
  26. Web site: Best Sites to Share Your DJ Mix Online | Digital DJ Hub.
  27. Web site: 13 Sites Like Mixcrate.com – Top Sites Like. Topsiteslike.com.

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