Mixmag Explained

Mixmag
Editor:Patrick Hinton
Editor Title:Editor
Editor2:Nick Stevenson
Editor Title2:Managing Director
Category:Music magazine
Frequency:Monthly
Company:Wasted Talent Ltd
Country:United Kingdom
Based:London
Language:English
Issn:0957-6622
Oclc:780074556

Mixmag is a British electronic dance and clubbing magazine published in London. Launched in 1983 as a print magazine, it has branched into dance events, including festivals and club nights.

History

The first issue of Mixmag was printed on 1 February 1983 as a 16-page black-and-white magazine published by Disco Mix Club, a DJ mailout service. The first cover featured American music group Shalamar.[1]

When house music began in the 1980s, editor and DJ Dave Seaman turned the magazine from a newsletter for DJs into a magazine covering all dance music and club culture.[2] Mixmag, in association with its original publishing company, DMC Publishing, released a series of CDs under the "Mixmag Live" heading. The magazine, which reached a circulation of up to 70,000 copies, was later sold to EMAP Ltd. in the mid-1990s.

In 1996, an American version titled Mixmag USA was launched. It was renamed Mixer after the UK edition of Mixmag was sold to EMAP. It ceased publication altogether in 2003.[3] [4] [5] [6]

After a fall in sales in 2003,[7] Mixmag was acquired by Development Hell, in 2005.[8] In 2007, Nick DeCosemo became editor. Duncan Dick became editor in April 2015.[9] Patrick Hinton became editor in August 2022. [10] In 2012, The Guardian collaborated with Mixmag on a survey of British drug-taking habits.[11]

The magazine paused its print edition during the COVID-19 pandemic.[12] [13]

Mixmag is owned by Wasted Talent Ltd, a company which changed its name from Mixmag Media Ltd in May 2017.[14]

Notes and References

  1. News: Mixmag celebrates 25 years of clubbing. 18 April 2008. 9 April 2018. news.bbc.co.uk.
  2. Web site: A history of dance music Music. The Guardian. 18 April 2008. 2016-09-23.
  3. Web site: BILL BREWSTER RECALLS HIS NYC STINT LIVING (AND RECORD COLLECTING) IN THE '90S. Ressler. Darren. 30 June 2020. BigShot.
  4. Web site: MIXMAG PAUSES PRINT EDITION DUE TO PANDEMIC. Ressler. Darren. 30 November 2017. BigShot.
  5. Web site: Last Dance for Mixer Magazine. 9 February 2003. MediaPost.
  6. Web site: Reading the Beat. Romero. Dennis. 15 February 2021. Phoenix New Times.
  7. News: The road to Wigan Pier. Petridis. Alexis. 2003-10-03. The Guardian. 0261-3077. 2016-09-23.
  8. News: Walker. Tim. Mixmag – It's Not Just About Drugs and Bikini-Clad Women – How 'Mixmag' Turned the Tables on Its Doubters and Made Its 25th Birthday . https://ghostarchive.org/archive/20220515/https://www.independent.co.uk/news/media/mixmag--its-not-just-about-drugs-and-bikiniclad-women-808598.html . 15 May 2022 . subscription . live. The Independent. 14 April 2008 . 28 October 2012.
  9. Web site: London Music Conference . www.londonmusicconference.org . London Music Conference Ltd . 6 June 2019 . 11-13 October 2018.
  10. Web site: Diary Directory . Diary Directory . 14 September 2023.
  11. News: Guardian/Mixmag drug survey reveals a generation happy to chance it. Topping. Alexandra. 2012-03-14. The Guardian. 0261-3077. 2016-09-23.
  12. Web site: A message from Mixmag . 2023-04-03 . Mixmag.
  13. Web site: Mixmag pauses print magazine. 30 June 2020. Resident Advisor.
  14. Web site: Wasted Talent . 2023-04-03 . www.wastedtalent.com.