Sound Burger Explained

Sound Burger
Type:Record player
Launch Year:1983
Manufacturer:Audio-Technica
Models:AT770
AT-SB2022
AT-SB727

The Sound Burger is a portable record player developed by Audio-Technica of Japan. Originally released in 1983, it was brought back in an updated form in 2022.

The original Sound Burger (model no. AT770) was marketed in the United States as the Mister Disc. It was battery operated was sold with a set of fold-away headphones, and was able to play both 33- and 45-RPM records.[1] [2] On 1 November 2022, to celebrate the anniversary of Audio-Technica, a batch of 7,000 new Sound Burgers were announced and available for purchase for $199.99 and quickly sold out. The units are all in red, with some changes from the original model such as: a rechargeable battery charged through USB-C, Bluetooth audio connection, normal buttons along with indicator lights instead of toggle switches, and a plaque to the back commemorating the anniversary.[3] [4] [5] [6] Following its success, on 5 January 2023, Audio-Technica announced a wider re-release of this edition without the commemorative plaque.[7] Now known as the AT-SB727, it keeps the changes introduced in the SB2022 model and is available in yellow, black, and white.

Specifications

ModelAT770AT-SB2022 / AT-SB727[8]
Release year19832022/2023
TypeBelt-drive transcription turntable platterBelt-drive
Platter90 mm aluminiumAluminium
MotorDC, electronically controlledDC, servo
Speeds and 45 RPM and 45 RPM
Signal to Noise>50 dB>50 dB
Tone armDynamically balancedDynamically balanced
CartridgeAT103VM
Frequency response30–25000 Hz
Output110 mV per channel (line out); 36 mW per channel (headphones)150 mV nominal at 1 kHz, 5 cm/sec
Power4.5 V DC (3 C batteries)DC 3.6 V lithium ion battery (USB-C input)
Battery life12 hours12 hours
Dimensions290x290 by 100 x 70 millimetres
Weight1.2kg (02.6lb)900 grams (32 oz)

Notes and References

  1. Takiff . Jonathan . May 2, 1984 . Go, Look & Listen . Philadelphia Media Network . 54 . ProQuest . Philadelphia Daily News.
  2. Web site: Shah . Dhiram . September 22, 2007 . Mister Disc – A personal portable phono system . https://web.archive.org/web/20071002232843/https://www.newlaunches.com/archives/mister_disc_a_personal_portable_phono_system.php . October 2, 2007 . New Launches.
  3. Web site: Portable Bluetooth turntable – AT-SB2022 . 2022-11-04 . www.audio-technica.com . en-us.
  4. Web site: Harding . Scharon . November 1, 2022 . Sound Burger portable record player returns from the '80s with Bluetooth, USB-C . https://web.archive.org/web/20221101171007/https://arstechnica.com/gadgets/2022/11/sound-burger-portable-record-player-returns-from-the-80s-with-bluetooth-usb-c/ . November 1, 2022 . Ars Technica . Condé Nast.
  5. Web site: Cohen . Simon . November 1, 2022 . The Sound Burger is back. Audio-Technica revives its vinyl Walkman for a new generation . https://web.archive.org/web/20221101133440/https://www.digitaltrends.com/home-theater/audio-technica-sound-burger-at-sb2022/ . November 1, 2022 . Digital Trends . Digital Trends Media Group.
  6. Web site: Marino . Andrew . November 1, 2022 . Audio-Technica's 1980s Sound Burger portable turntable is back . https://web.archive.org/web/20221101173756/https://www.theverge.com/2022/11/1/23432622/audio-technica-soundburger-record-player-rerelease-hands-on . November 1, 2022 . The Verge . Vox Media.
  7. Web site: Audio-Technica Wowed by Response to Limited-Edition Release of ‘Sound Burger’ Portable Turntable . 2023-01-20 . www.audio-technica.com.
  8. Web site: AT-SB727 . 2024-05-05 . www.audio-technica.com . en-gb.