MissMalini.com explained

MissMalini.com
Url:www.missmalini.com
Commercial:Yes
Type:Online platform
Registration:Optional
Language:English
Launch Date:2008
Location City:Mumbai
Location Country:India
Owner:Good Media Co (Good Glamm Group)
Author:Malini Agarwal
Current Status:Active

MissMalini.com is an online platform that was established in 2008 and is based in Mumbai, India. It publishes lifestyle and entertainment content, including Bollywood news, gossip, fashion trends, and lifestyle entertainment news.[1] [2] MissMalini is now a part of Good Media Co, the media division of the Good Glamm Group, following its acquisition in December 2021.[3] [4] The platform is frequently referenced by publications such as Fortune India, The Quint,[5] ScoopWhoop,[6] The Times of India,[7] Pinkvilla, and others.

History

MissMalini.com was launched in 2008 by Malini Agarwal[8] as a personal blog.[9] She had previously been writing a gossip column for Mid-Day, a Mumbai tabloid, and decided to expand her writing into a blog.[10] As the blog gained popularity, she left her job at Channel V to focus on it full-time.[11] [12] [13] MissMalini.com covers a variety of topics, including Bollywood, fashion, lifestyle, travel, food, and nightlife.[14] [15] The platform is inspired by international sites like PopSugar and Perez Hilton.[16] MissMalini.com became an official media partner for major fashion events in India, such as Lakme Fashion Week, Blender's Pride Fashion Tour, and India Resort Fashion Week.[17]

MissMalini.com has also covered fashion events outside India, including Cape Town Fashion Week 2012. Malini Agarwal hosts "Inside Access with Miss Malini," a show where she interviews celebrities.

In December 2021, Good Glamm Group acquired MissMalini Entertainment, integrating its divisions into various verticals of the group. MissMalini now operates as Good Media Co., led by Priyanka Gill. MissMalini's talent management division, ignite edge, merged with Good Creator Co, led by Sachin Bhaita.[18] MissMalini Girl Tribe[19] became part of the Good Community, led by Naiyya Saggi. The founders of MissMalini, Malini Agarwal, Nowshad Rizwanullah, and Mike Melli, joined as co-founders of Good Creator Co with Sachin Bhatia, Rahul Singh, Nishant Radia, Nikhil Kumar, Subrat Kar, and Ajay Mishra.

In January 2022, Good Creator Co. launched the Good Creator Co. x Dabboo Ratnani Creator Calendar 2022, curated by MissMalini. The calendar featured 12 content creators and influencers from various fields, including Ranveer Allahbadia, Faye D'Souza, Be YouNick, Malini Agarwal, Sushant Divgikar, Pooja Dhingra, CarryMinati, Masoom Minawalla, Mr Faisu, Mrunal Panchal, Melvin Louis, and Prajakta Koli.[20]

Shows and events

In July 2022, MissMalini, along with the Good Creator Club and The British Brow Bar, organised the 'Boss Lady' dinner in Mumbai. The guest list included Naiyya Saggi, Aahana Kumra, Sherry Shroff, Preeta Sukhtankar, Anusha Dandekar, Radhika Karle, Sunila Duggal, Shereen Love Bug, Shruti Tejwani, and more. The Good Creator Co. launched "Actor's Circle," a show supporting creators in their film industry journey. The second episode, hosted by Malini Agarwal at All Saints Mumbai on 15 January, featured special guest actor Aparshakti Khurana. In April 2023, Good Creator Co. launched The Good Creator Show, a bi-weekly podcast hosted by Malini Aggarwal. The podcast features influential guests from the influencer marketing field, including Hitesh Dhingra, Rij Eappen, Pooja Dhingra, Malvika Sitlani, and others.[21]

Funding

MissMalini has raised $4.15M in total funding over five rounds, with the latest being a seed round on 6 October 2021, for $2,68,000.

The platform has over 4 million unique monthly visitors and has tied up with online fashion brands, including Koovs, Myntra, Exclusively.in, and Limeroad.

Recognition

See also

Notes and References

  1. Web site: 15 December 2021 . From a celebrity blogger to content-to-commerce entrepreneur: MissMalini's Malini Agarwal has come a long way . Moneycontrol . en . 30 September 2022 . https://web.archive.org/web/20220930004819/https://www.moneycontrol.com/news/business/from-a-celebrity-blogger-to-content-to-commerce-entrepreneur-missmalinis-malini-agarwal-has-come-a-long-way-7825941.html . live .
  2. Web site: Behal . Ambika . How India's First Bollywood Blog Turned Into A Media House: A Question and Answer With MissMalini . Forbes . en . 15 May 2023 . https://web.archive.org/web/20230515161303/http://www.forbes.com/sites/abehal/2015/04/08/how-indias-first-bollywood-blog-turned-into-a-media-house-a-qa-with-missmalini/ . live .
  3. Web site: Pradeep . Sethu . 13 December 2021 . Good Glamm Group Acquires MissMalini Entertainment . Inc42 Media . en . 1 February 2023 . https://web.archive.org/web/20230201152125/https://inc42.com/buzz/good-glamm-group-acquires-missmalini-entertainment/ . live .
  4. Web site: Bhalla . Tarush . 13 December 2021 . Good Glamm Group makes fifth acquisition in 2021, acquires Miss Malini . mint . en . 25 March 2023 . https://web.archive.org/web/20230325092550/https://www.livemint.com/companies/news/good-glamm-group-makes-fifth-acquisition-in-2021-acquires-miss-malini-11639405956204.html . live .
  5. Web site: 29 September 2015 . Shahid Kapoor on Wife Mira Rajput's Bollywood Debut . 10 July 2023 . TheQuint . en . 10 July 2023 . https://web.archive.org/web/20230710101907/https://www.thequint.com/entertainment/shahid-kapoor-on-wife-mira-rajputs-bollywood-debut . live .
  6. Web site: 2 September 2015 . Katrina Kaif Takes A Feminist Stance But Denies Being A Feminist . 10 July 2023 . ScoopWhoop . en . 12 August 2022 . https://web.archive.org/web/20220812085502/https://www.scoopwhoop.com/entertainment/katrina-kaif-takes-a-feminist-stance-but-denies-being-a-feminist/ . live .
  7. News: Shraddha Kapoor: Lesser known facts . The Times of India . 10 July 2023 . 0971-8257 . 8 March 2023 . https://web.archive.org/web/20230308190807/https://timesofindia.indiatimes.com/entertainment/hindi/bollywood/photo-features/shraddha-kapoor-lesser-known-facts/photostory/47720856.cms . live .
  8. Web site: Social media jedi: How MissMalini built her brand . theweek.in . 19 March 2018 . https://web.archive.org/web/20180319200831/https://www.theweek.in/review/books/social-media-jedi-how-missmalini-built-her-brand.html . live .
  9. Web site: New show on TV: Get up close & personal with Bollywood's biggies . India Today . en . 27 February 2023 . https://web.archive.org/web/20230227174022/https://www.indiatoday.in/television/whats-hot/story/new-show-on-tv-missmalini-world-bollywood-stars-shah-rukh-khan-kareena-kapoor-khan-kangana-ranaut-hrithik-roshan-287704-2015-08-11 . live .
  10. Web site: 6 January 2015 . Blogging It Right Verve Magazine . www.vervemagazine.in . en-US . 27 February 2023 . https://web.archive.org/web/20230227174126/https://www.vervemagazine.in/people/celebrity-blogger-malini-agarwal . live .
  11. Web site: 17 May 2012 . Miss Malini Dot Who? . Open The Magazine . en-GB . 27 February 2023 . https://web.archive.org/web/20230227174018/https://openthemagazine.com/art-culture/miss-malini-dot-who/ . live .
  12. News: ब्लॉगिंग के शौक ने मालिनी को बनाया STAR, जो लिखती हैं, बन जाता है ट्रेंड . . 10 July 2023 . 27 February 2023 . https://web.archive.org/web/20230227174129/https://www.bhaskar.com/uttar-pradesh/allahabad/news/UP-ALAH-miss-malini-agarwal-success-story-from-allahabad-news-hindi-5379417-PHO.html?seq=12 . live .
  13. Web site: Celeb Malini Agarwal blog goes viral on web . India Today . en . 10 July 2023 . https://web.archive.org/web/20230710101906/https://www.indiatoday.in/magazine/leisure/story/20120130-celebrity-malini-agarwal-blog-goes-viral-on-internet-757028-2012-01-19 . live .
  14. News: Duttagupta . Ishani . 14 September 2015 . MissMalini.com: How Malini Agarwal has opened a new growth avenue of Bollywood fashion in lifestyle e-tail . The Economic Times . 0013-0389 . 27 February 2023 . https://web.archive.org/web/20230227174016/https://economictimes.indiatimes.com/industry/services/retail/missmalini-com-how-malini-agarwal-has-opened-a-new-growth-avenue-of-bollywood-fashion-in-lifestyle-e-tail/articleshow/48939156.cms . live .
  15. Web site: 6 February 2016 . Moving from website to TV: MissMalini.com . Moneycontrol . en . 27 February 2023 . https://web.archive.org/web/20230227174016/https://www.moneycontrol.com/news/trends/features/movingwebsite-to-tv-missmalinicom-1043152.html . live .
  16. Web site: 9 February 2017 . Malini Agarwal: Sitting pretty . fortuneindia.com . en . 2 April 2018 . https://web.archive.org/web/20180402021400/http://www.fortuneindia.com/people/malini-agarwal-sitting-pretty-/100228 . live .
  17. Web site: 20 December 2016 . Reebok salutes women in the first #FITTOFIGHT Awards . adgully.com . en-US . 21 December 2016 . https://web.archive.org/web/20161221150514/http://www.adgully.com/reebok-salutes-women-in-the-first-fittofight-awards-70328.html . live .
  18. Web site: Bhalla . Tarush . 13 December 2021 . Good Glamm Group makes fifth acquisition in 2021, acquires Miss Malini . mint . en . 25 March 2023 . https://web.archive.org/web/20230325092550/https://www.livemint.com/companies/news/good-glamm-group-makes-fifth-acquisition-in-2021-acquires-miss-malini-11639405956204.html . live .
  19. Web site: Her tribal comfort: MissMalini founder launches digital platform 'Girl Tribe App' solely for women . The New Indian Express . 3 June 2023 . https://web.archive.org/web/20230603111334/https://www.newindianexpress.com/magazine/2021/may/09/her-tribal-comfort-missmalinifounder-launches-digital-platform-girl-tribe-app-solely-for-women-2299323.html . live .
  20. Web site: Good Creator Co Announces The Launch Of The Good Creator Co X Dabboo Ratnani Creator Calendar 2022 Curated By Missmalini . BW Disrupt . en . 26 May 2022 . https://web.archive.org/web/20220526145439/http://bwdisrupt.businessworld.in/article/Good-Creator-Co-Announces-The-Launch-Of-The-Good-Creator-Co-X-Dabboo-Ratnani-Creator-Calendar-2022-Curated-By-Missmalini-/28-01-2022-418997/ . live .
  21. Web site: 4 April 2023 . The Good Creator Show . adgully.com . en-US . 4 April 2023 . https://web.archive.org/web/20230404140049/https://www.adgully.com/the-good-creator-co-presents-the-good-creator-show-130293.html . live .
  22. Web site: 20 January 2018 . HT-Nielsen top 10: Miss Malini's To The Moon new entrant on nonfiction list . Hindustan Times . en . 27 February 2023 . https://web.archive.org/web/20230227174016/https://www.hindustantimes.com/books/ht-nielsen-top-10-miss-malini-s-to-the-moon-new-entrant-on-nonfiction-list/story-BGKgBl66qmAQWZbX0lVvAK.html . live .
  23. Datta, Joy "Friday Style", Elle India, January 2011
  24. Chawla, Akanksha The Cool Thing I Do..., Cosmopolitan India, April 2012
  25. Malini Agarwal, Trousseau Talk, Harper's Bazaar, October 2011
  26. "A Day in the Life of Celebrity Blogger MissMalini", Grazia India, June 2012
  27. Dhruv, Saloni "Little Miss Perfect", Femina, June 2012
  28. Symons, Pallavi "Miss Malini's Cover Look: Step-by-Step Tutorial", Glamrs.com, February 2013

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