Miniclip Explained

Miniclip
Screenshot Size:300px
Company Type:Subsidiary
Foundation:30 March 2001
Founder:Robert Small
Location City:Neuchâtel
Location Country:Switzerland
Key People:Robert Small (President)
Marius Manolache (COO)
James Russell (CPO)
Sérgio Varanda (CCO)
Claudia Gorman (GC)
Stefan Beurier (CFO)
Ceo:Saad Choudri (CEO)
Parent:Tencent (since 2015)[1]
Registration:Optional
Current Status:Active
Language:English, French, Spanish, German, Portuguese, Italian, Swedish, Russian, Polish, Romanian, Hungarian, Korean, Chinese, Turkish, Hindi, Japanese
Language Count:16
Advertising:No
Website Type:Online games

Miniclip is a Swiss mobile game publisher and former browser game website that was first launched on 30 March 2001.[2] It was started by Robert Small and Tihan Presbie with a budget of £40,000.[3] In 2008, Miniclip was valued at over £275 million.[4] In 2018, the company gained over $400 million in revenue through its mobile gaming hit, 8 Ball Pool.[5] [6]

History

As of July 2009, over 400 applications were hosted on its own website.[7]

In February 2015, Tencent acquired majority stakes of Miniclip.[8] [1] In December 2016, Miniclip surpassed 1 billion downloads across its published mobile games on iOS-based, Android-based, and Windows Phone-based devices. In March 2022, Miniclip announced that it had reached 4 billion downloads worldwide with 8 Ball Pool alone accounting for 1 billion downloaded times.[9] [10] [11]

In April 2021, Miniclip had celebrated its 21st anniversary. In response, the CEO of Miniclip claimed that it would be keeping away from developing browser-based games to prioritize its mobile gaming products, including Agar.io, 8 Ball Pool, Mini Militia, Ludo Party and more.[12] In April 2022, Miniclip officially announced that it would begin prioritizing its mobile games. As a result, the browser game portal was shut down in July 2022 and the website lost all but its two most popular games of the time, Agar.io and 8 Ball Pool.[13] [14] [15]

In June 2022, Miniclip agreed to acquire SYBO, the co-publisher and co-developer of Subway Surfers, in an undisclosed deal.[16] [17] The deal with SYBO went through in July 2022.[18]

Studios

Name! scope="col"
LocationAcquired
Masomoİzmir, Turkey2019[19] [20]
Eight Pixels SquareDerby, United Kingdom2020[21]
GamebasicsZoetermeer, Netherlands2021[22]
Green Horse GamesBucharest, Romania2021[23]
Supersonic SoftwareLeamington Spa, United Kingdom2021[24]
SYBOCopenhagen, Denmark2022

Mobile games

Miniclip has developed and published numerous mobile games for iOS, Android, Symbian, and Windows Phone. This includes 8 Ball Pool, Golf Battle, Gravity Guy, Bloons Tower Defense, Plague Inc. for Android, Berry Rush, Agar.io, Diep.io, Mini Militia, and Ludo Party. Miniclip’s removal of Golf Battle Rush Mode has been met with much criticism.

Other platforms

In September 2012, Microsoft announced on the Windows blog on 31 August 2012 (see also List of Xbox games on Windows) that Miniclip games would be able to distribute their games on the Xbox division of Windows 8. Miniclip games that are supported by Xbox for Windows 8 include Gravity Guy, iStunt 2, and Monster Island. Gravity Guy was released on Windows Store on 29 November 2010.

In April 2013, most Miniclip games for Windows 8 and Windows Phone were distributed for free for one year.[25]

On 14 February 2017, Miniclip released their first mobile racer game which was compatible with Xbox One, PC, and PlayStation 4, titled MX Nitro.[26] [27]

Malicious software issues

On 1 September 2005, the United States Computer Emergency Readiness Team issued an advisory concerning Miniclip:In 2006, several security firms reported that some Miniclip users had installed a "miniclipgameloader.dll" which contained the hostile code identified as "Trojan Downloader 3069.”[28] In the same year, another download related to Miniclip installed "High Risk" malware called "Trojan-Downloader.CR64Loader.”[29]

Notes and References

  1. Web site: Games Industry . Tencent takes majority stakes in Miniclip . 19 February 2015 . 11 August 2023 . live . 11 August 2023 . https://web.archive.org/web/20230811082215/https://www.gamesindustry.biz/tencent-takes-majority-stake-in-miniclip .
  2. Web site: Weber. Rachel. From MiniClip to Mega Brand. Game Industry Biz. 17 May 2013. 3 November 2016. 7 June 2013. https://web.archive.org/web/20130607181314/http://www.gamesindustry.biz/articles/2013-05-17-miniclip-interview. live.
  3. Web site: The Financial Times. Game Plan Keeps It Simple . dead . https://web.archive.org/web/20090603015821/http://www.ft.com/cms/s/0/d074cf50-7375-11dd-8a66-0000779fd18c.html . 3 June 2009 .
  4. Web site: 2022-10-24 . Miniclip has been shut down forever . 2024-05-10 . GAMINGbible . en.
  5. Web site: Pocketgamer.biz. Pocket Gamer. Miniclip pockets over $400 million from 8 Ball Pool on mobile. Iain. Harris. 14 September 2018. 7 August 2023. live. 7 August 2023. https://web.archive.org/web/20230807105632/https://www.pocketgamer.biz/news/69033/miniclip-pockets-over-400m-through-8-ball-pool-revenue/.
  6. Web site: Sensor Tower . Miniclip Racks Up $400 Million in 8 Ball Pool Revenue . Oliver . Yeh . 8 August 2023 . live . 23 July 2023 . https://web.archive.org/web/20230723124905/https://sensortower.com/blog/8-ball-pool-revenue.
  7. Web site: 2009-07-07 . About Miniclip - Miniclip Corporate Site Free Online Games . 2022-07-15 . https://web.archive.org/web/20090707104815/http://corporate.miniclip.com/about-miniclip.htm . 7 July 2009 .
  8. News: China's Tencent moves into Europe with investment in mobile and online game publisher Miniclip (exclusive). VentureBeat. 18 February 2015. 7 May 2017. 17 June 2018. https://web.archive.org/web/20180617015304/https://venturebeat.com/2015/02/18/chinas-tencent-invests-in-europes-mobile-and-online-game-publisher-miniclip-exclusive/. live.
  9. Web site: Orr . Aaron . Miniclip exceeds 4 billion downloads . 2022-03-29 . pocketgamer.biz . 28 March 2022 . 29 March 2022 . https://web.archive.org/web/20220329111029/https://www.pocketgamer.biz/news/78493/miniclip-exceeds-4-billion-downloads/ . live .
  10. Web site: Gameworldobserver . Game World Observer . Evgeny . Obedkov . 8 Ball Pool publisher Miniclip surpassed 4 billion downloads across its portfolio of mobile games . 28 March 2022 . 7 August 2023 . live . 7 August 2023 . https://web.archive.org/web/20230807104633/https://gameworldobserver.com/2022/03/28/8-ball-pool-publisher-miniclip-surpassed-4-billion-downloads-across-its-portfolio-of-mobile-games .
  11. Web site: Game News 24 . Three world-wide miniclip games have been downloaded four billion times . Ron . Nash . 8 August 2023 . live . 8 August 2023 . https://web.archive.org/web/20230808010322/https://game-news24.com/2022/03/28/three-world-wide-miniclip-games-have-been-downloaded-four-billion-times/ .
  12. Web site: Pocket Gamer . Aagon . Orr . Miniclip commits to mobile games publishing, pivots from web browser games . 7 April 2022 . 10 August 2023 . live . 10 August 2023 . https://web.archive.org/web/20230810231434/https://www.pocketgamer.biz/news/78565/miniclip-to-focus-on-mobile/#:~:text=The%20current%20Miniclip.com%20website,on%20both%20browser%20and%20mobile. .
  13. Web site: 2022-07-07 . The evolution of Miniclip.com - Player FAQ . live . 2022-07-15 . support.miniclip.com . 15 July 2022 . https://web.archive.org/web/20220715093620/https://support.miniclip.com/hc/en-us/articles/5091169897617 .
  14. Web site: Give Me Sport. Miniclip is officially closing down its online servers. Oscar. Rihll. 21 October 2022. 7 August 2023. live. 7 August 2023. https://web.archive.org/web/20230807110713/https://www.givemesport.com/88073966-miniclip-is-officially-closing-down-its-online-servers/.
  15. Web site: Games Industry. 7 August 2023. Danielle. Partis. Miniclip has not shut down its website. 26 October 2022. live. 7 August 2023. https://web.archive.org/web/20230807111937/https://www.gamesindustry.biz/miniclip-has-not-shut-down-its-website.
  16. Web site: Venture Beat . Miniclip will acquire Subway Surfers maker Sybo . 24 June 2022 . 24 June 2022 . live . 16 August 2023 . https://web.archive.org/web/20230816043717/https://venturebeat.com/games/miniclip-will-acquire-subway-surfers-maker-sybo/ .
  17. Web site: Pocket Gamer . Miniclip to acquire Subway Surfers studio Sybo . Dave . Bradley . 25 June 2022 . 8 August 2023 . live . 18 April 2023 . https://web.archive.org/web/20230418054524/https://www.pocketgamer.biz/news/79057/miniclip-to-acquire-subway-surfers-studio-sybo/ .
  18. Web site: Game Developer . Chris . Kerr . Miniclip acquires Subway Surfers developer Sybo . 27 June 2022 . live . 8 August 2023 . 8 August 2023 . https://web.archive.org/web/20230808003641/https://www.gamedeveloper.com/business/miniclip-acquires-subway-surfers-developer-sybo .
  19. Web site: Miniclip acquires Masomo . 15 August 2023 . gamesindustry.biz . 22 March 2022 . 22 March 2022 . https://web.archive.org/web/20220322162835/https://www.gamesindustry.biz/articles/2019-02-08-miniclip-acquires-head-ball-studio-masomo . live .
  20. Web site: Pocket Gamer . Miniclip acquires Head Ball 2 dev Masomo . Craig . Chapple . 8 February 2019 . live . 8 August 2023 . 11 August 2023 . https://web.archive.org/web/20230811000209/https://www.pocketgamer.biz/news/69981/miniclip-acquires-head-ball-2-dev-masomo/.
  21. Web site: Miniclip acquires Eight Pixels Square . 17 March 2020 . 17 March 2020 . gamesindustry.biz . 19 March 2020 . https://web.archive.org/web/20200319151309/https://www.gamesindustry.biz/articles/2020-03-17-miniclip-acquires-eight-pixel-studio . live.
  22. Web site: Miniclip acquires Gamebasics . 19 January 2021 . 19 January 2021 . gamesindustry.biz . 19 January 2021 . https://web.archive.org/web/20210119204910/https://www.gamesindustry.biz/articles/2021-01-19-miniclip-acquires-online-soccer-manager-studio-gamebasics . live.
  23. Web site: Miniclip acquires Green Horse Games . gamesindustry.biz . 23 February 2021 . 25 February 2021 . https://web.archive.org/web/20210225190144/https://www.gamesindustry.biz/articles/2021-02-23-miniclip-buys-green-horse-games . live.
  24. Web site: Miniclip acquires Supersonic Software . 25 May 2021 . 25 May 2021 . gamesindustry.biz . 25 May 2021 . https://web.archive.org/web/20210525110414/https://www.gamesindustry.biz/articles/2021-05-25-miniclip-acquires-supersonic-software . live.
  25. Web site: updated . George Ponder last . 2013-04-09 . MiniClip adds Windows Phone versions to free gaming offer . 2024-05-07 . Windows Central . en.
  26. Web site: MX Nitro - OUT NOW on PS4, Xbox One & PC - The Miniclip Blog. 14 February 2017. 16 February 2017. 16 February 2017. https://web.archive.org/web/20170216220532/http://blog.miniclip.com/2017/02/14/mx-nitro-now-ps4-xbox-one-pc/. dead.
  27. Web site: Kevin . Dooley . teamvvv.com . MX Nitro coming to PS4, Xbox One & PC in February . 16 August 2023 . 18 January 2017 . live . 26 September 2021 . https://web.archive.org/web/20210926120321/https://www.teamvvv.com/news/mx-nitro-coming-to-ps4-xbox-one-pc-in-february/ .
  28. Web site: Trojan.DownLoader.3069 / MINICLIPGAMELOADER.DLL . https://web.archive.org/web/20071215231213/http://virusinfo.prevx.com/pxparall.asp?PXC=3176336828 . 15 December 2007 . 15 July 2005 . Prevx .
  29. Web site: https://web.archive.org/web/20071216012528/http://research.sunbelt-software.com/threatdisplay.aspx?name=Trojan-Downloader.CR64Loader&threatid=39303. 16 December 2007 . Threat Details - Trojan-Downloader.CR64Loader . Sunbelt Software . 14 September 2006 .

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