Mimu Maxi Explained
| Mimu Maxi |
| Industry: | Women's clothing |
| Founded: | 2014 |
| Founders: | Mushky Notik and Mimi Hecht |
| Hq Location City: | New York City |
| Hq Location Country: | USA |
| Owners: | --> |
Mimu Maxi (styled MIMU MAXI) is a women's fashion company based in New York City. The company was founded in 2014 by Chabad Hasidic women Mushky Notik and Mimi Hecht.[1]
The brand gained attention for their attempt at mediating between contemporary fashion trends and the moral codes of Orthodox Judaism which legislates various modesty requirements for Jewish women.[2] [3] In 2014, the brand founders collaborated with a Muslim fashion blogger causing some debate in the Orthodox community.[4] [5] [6]
See also
Notes and References
- Web site: When Instagram Took Down Orthodox Fashion Brand's Pro-Israel Post. Bonnie. Azoulay. The Forward. 15 November 2018 .
- News: Kim Kardashian, These Hasidic Designers Have Just the Thing for You. Neta. Alexander. 12 May 2017. Haaretz.
- Web site: Check Out This Awesome Brand By 2 Orthodox Sisters. Jodie. Layne. Bustle. 2 February 2015 .
- Lövheim, Mia. "Media and religion: bridging ‘incompatible agendas’." In Foundations and Futures in the Sociology of Religion, pp. 51-64. Routledge, 2017.
- Lewis, Reina. "The commercial limits of the Ummah? National and regional taste distinctions in the modest fashion market." In Islam, Marketing and Consumption, pp. 101-119. Routledge, 2016.
- Web site: How the Internet Made Modest Fashion Cool. Tanya. Basu. 27 February 2015. The Atlantic.
