Milan Direct Explained

Milan Direct
Industry:Online Retail
Founders:Dean Ramler
Hq Location Country:Australia
Products:Housewares
Owner:Temple & Webster

Milan Direct was an Australian-based furniture company [1] that is now sold as a private label under the Temple & Webster brand.[2] The company was founded in 2006[3] and operates primarily through an online marketplace.[4] [5]

Milan Direct was bought by online retailer Temple & Webster in 2015 for $20 million,[6] [7] [8] and is traded under TPW on the ASX.[9]

Overview

Milan Direct was founded in 2006 by Ruslan Kogan and Dean Ramler. Previously, Kogan had launched an online electronics retail business,[10] and Ramler's family has had a history of furniture design and production.[11] The company sells both modern and retro furniture[3] [12] and uses a direct to consumer distribution method.[3]

By 2010, the company had a revenue of $5.3 million and was named to the BRW Fast Starters list.[13] In 2011, Milan Direct generated $6.7 million in revenue and $12.6 million in 2012.[14]

Acquisition

In November 2015, Temple & Webster acquired Milan Direct ahead of its IPO.[7] [8] [15] In 2016, Milan Direct opened its first brick and mortar retail location in Richmond, Victoria.[16] [17] In December 2016, Temple & Webster absorbed Milan Direct, shut down its website and began selling its products from the Temple & Webster website as a private collection.[18]

External links

Notes and References

  1. Web site: The Factory put Freedom Stickers on our Stuff: Milan Direct CEO Dean Ramler Says Selling Furniture as Much About Data as Design . Business Review Weekly . 2 March 2014 . Michael . Bailey . 13 January 2016.
  2. Web site: Temple and Webster and Milan Direct are Merging . https://web.archive.org/web/20161214185608/http://www.businessinsider.com.au/temple-and-webster-and-milan-direct-are-merging-2016-12 . dead . 14 December 2016 . Business Insider Australia . Sarah . Kimmorley . 14 December 2016 . 24 January 2017.
  3. Web site: Furniture Entrepreneur Grows Online Business. Dynamic Business. Jen . Bishop. 12 March 2010. 13 January 2016.
  4. Web site: 50 Years of Furniture: How Dean Ramler Created Australia's Leading Online Furniture Store Milan Direct. Smart Company. 23 August 2013. Yolanda. Redrup. 13 January 2016. https://web.archive.org/web/20150924102945/http://www.smartcompany.com.au/finance/wealth-management/33294-50-years-of-furniture-how-dean-ramler-created-australia-s-leading-online-furniture-store-milan-direct.html. 24 September 2015. dead.
  5. Web site: Why Milan Direct Has Opened a Bricks-and-Mortar Store After 10 Years as an Online-Only Retailer. SmartCompany. Broede . Carmody . 31 March 2016 . 21 April 2016.
  6. Web site: Temple & Webster to Acquire Milan Direct and List on the ASX Next Month in a $60 Million IPO. Smart Company. 13 November 2015. Broede. Carmody. 13 January 2016.
  7. Web site: Temple & Webster Acquires Milan Direct Ahead of IPO. Sydney Morning Herald. 13 November 2015. Sue . Mitchell. 13 January 2016.
  8. Web site: Temple & Webster Acquires Milan Direct, Prepares for IPO. Power Retail. Julian . Thumm . 13 November 2015. 13 January 2016.
  9. Web site: Temple and Webster Group LTD. EODdata. 13 January 2016.
  10. Web site: Ruslan Kogan:Young, Rich and Growing Two Businesses Fast. Dynamic Business. Jen . Bishop . 17 July 2010. 13 January 2016.
  11. Web site: How I succeeded:Milan Direct's Dean Ramler. Life Hacker. 19 June 2015. Angus . Kidman. 13 January 2016.
  12. Web site: KnockIt Off. Sydney Morning Herald. 27 July 2012. Mandi . Keighran. 13 January 2016.
  13. Web site: Familiar Product, Novel Marketing. BRW. Leo . D'Angelo Fisher. 31 March 2011 . 13 January 2016.
  14. Web site: Milan Direct on Track to Reach $15M Revenue As it Eyes Asia For Growth. BRW. . Nassim . Khadem . 20 August 2013 . 13 January 2016.
  15. Web site: Temple & Webster IPO Closes Over-Subscribed. Financial Review. Sarah . Thompson . Anthony . Macdonald . Joey . Moullakis. 6 November 2015. 13 January 2016.
  16. Web site: Milan Direct Launches Pop-up Store . Power Retail . Julian . Thumm. 31 March 2016. 21 April 2016.
  17. Web site: Milan Direct Opens First Melbourne Location. Internet Retailing. 31 March 2016. 16 August 2016.
  18. Web site: Temple & Webster Swallows Milan Direct. The Sydney Morning Herald . Catie . Low . 13 December 2016 . 24 January 2017.

This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "Milan Direct".

Except where otherwise indicated, Everything.Explained.Today is © Copyright 2009-2025, A B Cryer, All Rights Reserved. Cookie policy.