| Mike and Ike | |
| Country: | Bethlehem, Pennsylvania, USA . |
| Creator: | Just Born, Inc. |
| Variations: | Tropical Typhoon, Berry Blast, etc. |
| Calories: | 80 |
| Serving Size: | 22g |
| Carbohydrate: | 20 |
| Protein: | 0 |
| Fat: | 0 |
| Other: | kosher |
Mike and Ike is an American brand of fruit-flavored candies that were first introduced in 1940 by the company Just Born, Inc. Despite conjecture, the origin of the candy's name remains unknown. Mike and Ike were originally all fruit flavored but now come in several different varieties.
Mike and Ike is located in Bethlehem, Pennsylvania.[1] People have claimed that the name may have come from the comic strip Mike and Ike (They Look Alike), which had ended by the 1940s. People also claimed the name may have referred to the popular 1930's National Champion Air Race winning aircraft "Mike" and "Ike" built by Benny Howard and flown by Harold Neumann. Or other people claimed the Matina Brothers, two of whom, nicknamed "Mike" & "Ike," were billed as circus dwarves and had roles as Munchkins in the 1939 film The Wizard of Oz; author Dean Jensen claimed the two brothers had become so popular in America that a boxed candy was named after them.[2] Other proposals include a company-wide contest, the creators' names being Mike and Ike, a vaudeville song titled “Mike and Ike”, and Dwight D. Eisenhower, whose nickname was "Ike."[3] Just Born acquired the Rodda Candy Company in 1953 and, with the help of Rodda's expertise in jelly beans, produced new Mike and Ike flavors, such as cotton candy. Additional flavors such as Root Beer came in the 1960s, and others have been introduced on and off since.[4] [5]
Mike and Ike are oblong fruit-flavored chewy candies that come in several colors and varieties, including cherry, strawberry, orange, lemon, and lime. Popular varieties are Tropical Typhoon, Berry Blast and Jolly Joes. Each candy has 7 calories, 0 grams of fat, and approximately 1 gram of sugar. The candy is kosher and gluten-free.[6]
They are similar to Hot Tamales, another candy introduced by the same manufacturer in 1950, though they are not spicy.[7]
Just Born produces several varieties of Mike and Ikes, including:[8] [9]
| Name | Package color | First available | Package type |
|---|---|---|---|
| Original Fruits | Green | 1940 | Box, bag, or freezer pop |
| Berry Blast | Blue | 1987 | Box or bag |
| Orange (possibly the former Tangy Twister) | Orange | 2005 | Box or bag |
| Tropical Typhoon | Pink | 1977 | Box or bag |
| Italian Ice (cannot be found in stores or online) | Light blue | 2008 | Box or bag |
| Lemonade Blends (possibly | Yellow | 2007 | Box or bag |
| Jolly Joes (not recalled, rare) | Purple | 1973 | Box |
| Sour Fruits (possibly replaced by Mega Mix Sour) | Yellow | 1999 | Box or bag |
| Red Rageous | Red | 2009 | Box or bag |
| Strawberry Reunion[10] (cannot be found in stores or online) | Black and pink | 2013 | Box |
| Sweet Paradise (cannot be found in stores or online) | Light Purple | 2014 | Box |
| Mega Mix | Light Blue with rainbow | 2016 | Box or bag |
| Mega Mix Sour | Light Green with rainbow | 2018 | Box or bag |
There are also seasonal packages for Easter in which the Mike and Ike flavors are formed as jelly beans.[12]
In April 2012, the company ran an ad campaign based on the premise that Mike and Ike were "breaking up" due to "creative differences"; the packaging showed one or the other name scratched out. The campaign was intended to capture the interest of younger consumers.[13] [14] [15] In 2013 the company announced Mike and Ike would reunite. In addition to a re-designed packaging and juicier tasting candy, a trailer for a movie was released, entitled, The Return of Mike and Ike.[16]